large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple may axe Bose products from stores after Beats-NFL spat

Apple may be about to end its long retail alliance with Bose, the maker of consumer audio equipment, according to reports on Friday.

A MacRumors source says Apple to sending the heavies to remove all Bose products from stores next week, instead choosing to focus on its own Beats Audio brand.

The decision may or may not be down to a spat in the United States in which San Francisco 49ers QB Colin Kaepernick has been fined $10,000 by the NFL for wearing Beats headphones after the league signed a sponsorship agreement with Bose.

The rumoured move from Apple could be a retaliation from the firm, although there’s also the issue of a lawsuit filed by Bose against Beats which alleges the latter stole the former’s innovations in noise cancelling technology.

That lawsuit dropped practically before the ink was dry on the $3 billion Apple/Beats contract, so its not like Apple needed any more motivation.

With Bose now a direct competitor to its Beats brand, it’s also no surprise to see Apple axe the QC3 headphones and other Bose items from its physical stores. It remains unclear whether Apple will continue to sell them online.

Read more: Forget design, Apple needs to improve Beats Audio quality


Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.