Everyone seems to have the Mac Pro already – but it’s a clever lie

Take a scroll down your social media feed and you’ll probably see your friends proudly displaying a brand new Mac Pro on their desk — but there’s less to it than meets the eye.

Apple has enabled iPhones and iPads to view an AR model of the Mac Pro on the devices’ camera, accessible from the Apple website. Twitter users have taken gleefully to the concept, which lets you shrink or expand the desktop beyond its actual size.

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We’ve had some fun with the app, and it’s impressive how well the AR works — it quickly appears on a flat surface in a good quality image, allowing you to see how the size compares in real life. We’re just a bit disappointed it doesn’t enable you to play around with the computer by taking off the shell or exploring the internals.

Some Apple fans used the tool for bragging rights straight away:

Yeeee, the new Mac Pro ? pic.twitter.com/4LP1uALNYm

— UsagiKun (@UsagiiKun_) June 4, 2019

More creatively, this guy brought an AR Mac Pro to the beach with them (grumble grumble, in my day we made do with buckets and spades):

@marcoarment with apples AR (Mac Pro site on https://t.co/bEk6S1h4OU) you can take the new Mac Pro to the beach! pic.twitter.com/3EoE3SeVqD

— Simon Iannelli (@simonnelli) June 4, 2019

Everyone knows you can’t compare apples and oranges — but this tweet shrinks down the AR Mac Pro to compare Apple and a banana:

Thought it would be bigger. #macpro #mini pic.twitter.com/q89g7xfK8F

— Bart Reardon (@bartreardon) June 4, 2019

Of course, Twitter had plenty to say about the design of the Mac Pro itself, which the eagle-eyed among you may have noticed shares a resemblance with a certain cheese-compatible kitchen utensil:

Make Mac Pro Grate Again pic.twitter.com/4y9Glf6ldE

— Linus Tech Tips (@LinusTech) June 3, 2019

A more woke user fretted about the cultural sensitivities of the design (complete with a delicious visual pun on Apple’s CEO):

The marketing strategy for the new "Mac Pro" sets Italian stereotypes back by 50 years #WWDC19 pic.twitter.com/8grHCJUkGp

— Relatable Hermit (@RelatableHermit) June 4, 2019

Whereas a (slightly…) more creative interpretation saw the Mac Pro reimagined as a towering skyscraper:

Introducing new Mac Pro. pic.twitter.com/GeVLesfGWu

— 루미논 카노네스~❄️ (@atLuminon) June 4, 2019

Criticism wasn’t just limited to the aesthetics. Users weren’t thrilled about the price, which starts from $5999 (~£4750).

So how much does the new Mac Pro … cost.

You're shitting me.

You're absolutely shitting me.

My 16 core 32 thread Threadripper 1950x system only cost $1500.

And $6k is the *entry* price. pic.twitter.com/uPWJS8Ql4U

— The Nash is coming from inside the house (@Nash076) June 4, 2019

A parody account of Jony Ive, Apple’s renowned hardware designer, shared in the grief of hard-up Apple devotees:

It really is a shame that you only have two kidneys because that’s not going to be nearly enough to buy a fully-loaded revolutionary new Mac Pro.

— ᴺᴼᵀ Jony Ive (@JonyIveParody) June 4, 2019

Thankfully, this tweet offers a great cost-free alternative to revamping your set up to Apple’s latest and greatest hardware:

New mac pro + XDR screeb for sale. DM me for details! ? pic.twitter.com/jYSpvKLB9s

— Frontliner ♫ (@djfrontliner) June 4, 2019