Despite doing its best to avoid PR blunders, even Apple isn’t immune to the occasional gaffe.
Apple’s Jimmy Iovine, who helped co-found Beats with Dr Dre, has apologised after making comments deemed by some to be sexist.
Speaking during a CBS This Morning interview on Thursday, the music industry legend made a number of sweeping generalisations about women.
“I always knew that women find it very difficult at times – some women – to find music,” Iovine said at the time. “And this helps make it easier with playlists, curated by real people.”
Discussing how Apple Music came about, Iovine said: “I just thought of a problem:
Unsurprisingly, Iovine’s comments sparked a social media outcry, which resulted in the Apple exec releasing a statement to soothe concerns.
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“We created Apple Music to make finding the right music easier for everyone – men and women, young and old,” the apology reads.
It continues: “Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men.”
Iovine added: “I could have chosen my words better, and I apologise.”
Do you think Iovine’s comments were out of line? Let us know in the comments.
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