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Apple stays mum on Apple Watch sales, but the iPhone ruled again

Apple has released its Q3 2015 earnings report, but there’s no precise information relating to how well the Apple Watch has performed since its release during the quarter.

The company unleashed the Apple Watch on April 10, but has refused to offer an official indication of how many it had sold during the period, which ended on June 30.

The company revealed it sold 47.5 million iPhones, 10.9 million iPads and 4.7 million Macs during the period, but still no mention of Apple Watch sales.

Apple CFO Luca Maestri told the The New York Times the “sales in its first nine weeks exceeded those of the iPhone and iPad in their first nine weeks of availability,” but that’s as far as he was prepared to go.

Instead, the firm’s first wearable is consigned to an ‘other services’ sector, which includes Apple TV and iPod. While that division brought in $1.7 billion last quarter, it made $2.64 billion during the last three months.

From this, we can assume the Apple Watch grossed around (or perhaps more than) a billion dollars using the period.

In a statement Tim Cook said the Apple Watch had enjoyed a great start, but did not wouldn’t back it up with the numbers.

We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Apple CEO Tim Cook.

“The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”

Related: Apple Watch 2 release date

Although the omission of Apple Watch sales was expected, it will fuel speculation the smartwatch has not performed as well as anticipated, especially since the early pre-order surge.

Reports over the last couple of weeks claimed sales have fallen by 90 per cent since the first week, with Apple only shifting around 5,000-a-day in the US in recent weeks.

Apple is said to have ‘competitive reasons’ for not disclosing the figures, but it’s not clear how the smartwatch sales are any different to the other sectors where Apple has competition and still releases the sales figures.

In terms of earnings, it was another big quarter for Cupertino with revenue of $49.6 billion, of which $10.7 billion was net income. Profits were up by 38 per cent on the $7.7 billion it made one year ago.

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