The company, which rarely entertains discounts or price cuts, is offering $50 off when customers snap up the smartphone and wearable combo.
Considering the Apple Watch is about as useful as a chocolate teapot without an iPhone, the discounted bundle makes sense.
However, it’s not usually a road Apple would consider going down.
The company has claimed revealing the numbers would offer an advantage to its competitors, so has remained mum.
Related: Apple Watch 2 release date
There’s no pervading evidence or feeling the Watch has been a flop, but Apple using a financial incentive to make it more appealing to customers is telling in its own way.
Clearly the firm can’t be entirely happy with sales so is experimenting with a new scheme in its Boston and San Francisco area stores until November 15.
Would this sort of offer entice you to double down on Apple tech? Or is $50 (about £30) a derisory discount not worthy of your consideration?
Share your thoughts below.