Apple’s recent unveiling of the iPhone Smart Battery Case has caused an aesthetic outrcry – but is it so bad?
Tim Cook has rushed to the defence of Apple’s new iPhone case, praising the accessory’s design.
Speaking to Mashable, the Apple CEO said: “You know, I probably wouldn’t call it ‘the hump’,” referring to widespread comments about the case’s lumpy exterior.
“As you probably know from being a user of this now,” said Cook, “one of the real insights here is, have you ever used other cases and tried to get them on?”
Cook reportedly described how other cases were too rigid, and complained about how hard it can be to get them on.
“If you make this solid all the way across,” said Cook, pointing to the areas where the embedded battery stops, “in order to get it on, you’d find it very difficult to get it on and off.”
“So the guys had this great insight to put the bend in along with making it a smart case,” he explained.
The Apple lead also explained how the iPhone Smart Battery Case isn’t for everyone – only select users will need to purchase it.
“If you’re charging your phone every day, you probably don’t need this at all. But if you’re out hiking and you go on overnight trips…it’s kind of nice to have,” he revealed.
The Apple iPhone Smart Battery Case
The Smart Battery Case was revealed earlier this week, with the promise of giving iPhone 6 and iPhone 6S handsets 25 hours of extended usage.
“The Smart Battery Case is engineered…to give you even longer battery life and protection,” wrote Apple. “The soft microfiber lining on the inside helps protect your iPhone, while the soft elastomer hinge design makes it easy to put the case on and take if off again.”
It added: “On the outside, the silky soft-touch finish of the silicone exterior feels great in your hand.”
The general consensus, however, has been that Apple made a serious design gaffe. Many users complained that Apple should just make iPhones thicker, eschewing the need for a battery case.
Apple currently sells the Smart Battery Case for £79, offering it in two colour options – white and grey.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
