Apple sneakily hiked the price of some iPad Pro models, following the iPhone launch event on Tuesday.
The 10.5-inch iPad Pro 512GB Wi-Fi now costs £969. That’s up a whopping £80 on the £889 Apple was advertising before the event on Tuesday.
The 10.5-inch iPad Pro 256GB is also up from its June release price of £719, to £769.
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Apple has not announced any changes to the iPad models that would merit such a price hike, so it all appears a little arbitrary.
Perhaps Apple is having to pay more for the components for the iPad Pro models and passing that on to the consumer? Perhaps it has decided margins on the professional tablets aren’t wide enough?
Either way, it makes the $329/£339 iPad 9.7-inch model seem even better value. If you don’t need the Pro features, this is unquestionably the model to go for.
Brexit to blame? Perhaps not
While Brexit might be an obvious explanation for the steep rise, Apple has also bumped the price of the same models in the United States.
The 512GB iPad Pro is now $999, up from $949. That’s a less step hike, but a hike nonetheless.
We’ve reached out to Apple for confirmation on the price hike and will update this article if a response is forthcoming.
Why do you think Apple is raising the price on existing products? Share your insight @TrustedReviews on Twitter.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.