Apple In Talks To Buy Anobit

Apple already uses a chip in its iPhone, iPad and MacBook Air developed by Israeli company Anobit and so impressed is it with the technology involved that it is looking to bring the company into the Apple family.

According to a report in Isralei financial newspaper, the CalCalist, the deal would see Apple having to shell out between $400m and $500m to secure the take over. Anobit is a company which has produced a chip that enhances a flash drive’s performance through signal processing.

The technology would allow Apple to theoretically double the memory volume as well as improve the performance of the memory available in the iPad or iPhone without having to increase the amount of RAM.

Anobit currently partners with flash memory manufacturers like Samsung and Hynix, with the Isralei company’s chip incorporated into the Hynix flash drives which can currently be found inside the iPhone 4S to enhance its memory.

“Anobit’s MSP (Memory Signal Processing) technology is comprised of proprietary signal processing algorithms combined with advanced error correction and innovative flash management schemes, resulting in a dramatic improvement in endurance, performance and system cost,” the company says on its website.

If this deal goes through, it would be one of the biggest in Apple’s history, its first deal in Israel and would be a bit of a departure for the Cupertino company which normally buys software rather than hardware companies.

Should the deal take place, we imagine that Apple would be more likely to keep the technology for its own devices rather than share it with the world.

Source: Reuters

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