Apple gives Beats its own section in online store
Apple has created a new section in its online store dedicated to Beats by Dr. Dre gear.
Now that Apple has officially acquired Beats in a huge $3 billion deal, we’re starting to see changes being made. One of the first comes via Apple’s online store, where there’s a whole new Beats-flavoured category.
Head on over to the Accessories section of Apple’s online store, and you’ll see a new Beats by Dr. Dre header right alongside Apple’s own accessories. Click on that and you’ll be taken to a familiar Apple-style rundown of its new department.
It’s slightly unusual seeing this urban brand explained in neat-and-tidy Apple language, but then there’s much about this deal that has confused people in recent months.
As you scroll down the blurb, you’ll get links to buy Beats headphones, earphones, speakers, and accessories through the Apple Store.
There’s also a Beats section available from the opening screen of the Apple Store app for iPhone and iPad, under the title “Beats of all kinds.”
This is an understandable first move on Apple’s part, as Beats’s own online store was closed down as part of the takeover deal.
Apple has always sold Beats hardware on its online store, of course, but the brand has never held such prominence alongside Apple’s own accessories.
It’ll be interesting to see if there’ll be any Beats-related announcements over the coming months as Apple launches the iPhone 6 and iPad Air 2, as well as the updated iOS 8 and OS X Yosemite software.
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