Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

6 biggest reveals from the Apple iPhone event

With a bunch of new iPhones to new Apple Watches, here are the six biggest announcements and releases of the event, and what caught our eyes

Apple’s ‘By Innovation Only’ event showcased a number of new announcements around the new iPhone 11, iPhone 11 Pro, Apple Watch Series 5, iPad 7th gen, and more. But what caught our eyes, and what didn’t? 

Tim Cook standing on stage with an iPhone 11 Pro displayed on the screen behind

1. iPhone 11 Max’s camera

While it appears iPhone 11 will be the direct replacement for the iPhone XR, the iPhone 11 Max’s camera caught our eye with its rear-facing triple camera setup, combining a 12-megapixel wide-angle sensor, a 12-megapixel telephoto sensor, and a 12-megapixel ultra-wide sensor with a 120-degree field of view.

Bringing all that together was the new Deep Fusion feature. It lets you shoot nine images with one touch of a camera shutter. The phones will then combine them to form the best possible image.

An let’s not forget the new iPhone 11 display either – with the highest pixel density on any Apple device according to Apple.

2. iPhone 11’s slow motion selfies

Another new camera feature is slow-motion selfies or ‘slofies‘ as Apple is calling them. This uses the 12-megapixel True Depth camera on the front to snap selfies that move. Sounds entertaining.

3. iPhone 11’s new colours

Six colours for the iPhone 11, and 4 colours for the iPhone 11 Pro, including purple for the cheaper model and ‘midnight’ green, ‘space’ grey, silver and gold colour schemes for the iPhone 11 Pro.

A man standing on stage with four different Apple Watch series 5 displayed on the screen behind

4. Apple Watch 5’s new variable refresh rate screen

The coolest Apple Watch Series 5 announcement was the addition of a new always on and variable refresh rate display. Always on is a feature common to competing smartwatches, like the Samsung Galaxy Active 2, that we’ve been begging Apple to add to its wearable for years. It means the new display will automatically stay on, making it easier for you to check the time and read incoming notifications when your hands are full. But to avoid killing the battery, the screen can ramp up when it needs to, and dynamically refresh between 60Hz and 1Hz  if needed.

A woman standing on stage with Apple heart & movement study displayed on the screen behind

5. Apple Watch 5 gets even more serious about healthcare

The biggest new feature here was the new Emergency Call functionality, enabling the Apple Watch 5 to contact emergency services if it detects a fall or serious heart anomaly – even if its not connected to an iPhone.

Apple Arcade, with Konami's Frogger

6. Apple Arcade and Apple TV Plus‘s UK launch dates

A small point perhaps, but hey, we know when they are both coming out: September 19 and November 1st respectively. So Frogger fans can get ready…

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words