Apple is offering employees a 50 per cent discount on the Apple Watch in the hope it becomes a fixture on the wrist of everyone who gets a pay cheque signed by Tim Cook.
In a letter sent out to staff by the CEO himself, Cook said the troops can take advantage of buying a half price watch as soon as pre-orders kick off on Friday.
Naturally, the offer doesn’t quite stretch to the Apple Watch Edition, thus Cupertino’s finest won’t be eligible for a discount worth thousands of dollars.
Instead, those intent on strapping on the 18-carat gold smartwatch will get up to $550 (around £367) off. Staffers will have 90 days to claim their discount.
In the memo (via 9to5Mac), Cook wrote: “I know that many of you have been looking forward to choosing an Apple Watch for yourselves, and we want to make it easy for you. Starting Friday in countries where the watch is available for pre-order, a special Employee Purchase Plan will offer a 50 per cent discount on any Apple Watch or Apple Watch Sport for personal use.
Read more: Apple Watch vs Android Wear
The deal is a boost for the staff, who will surely be expected to drop their trusty wrist watch in favour of the company’s own interpretation.
It’ll be especially important for those Apple employees who don the blue sweaters at Apple’s retail outlets to be seen representing.
In terms of discounts, it has been a mixed bag for Apple employees down the years. Many were given a free iPhone when the revolutionary smartphone launches back in 2007. However they were forced to wait before becoming eligible for a discount for an iPad when it launched in 2010.
Elsewhere in the memo, Cook revealed 1,000 apps with Apple Watch support have been submitted to the App Store since the company opened the floodgates late last week.
Apple Watch owners should have plenty to chose from when the watch actually goes on sale on April 24.