Apple Car rumours gather speed after recruitment of former Chrysler and Toyota big shot
It has emerged that Apple has hired another automotive bigwig, igniting fresh rumours of an Apple Car being in the works.
The Cupertino company has added Doug Betts, the former global head of operations at Fiat Chrysler Automobiles, to its ranks, according to the WSJ.
Betts’ LinkedIn profile says he joined Apple this month, but barely hints at what he’ll be doing there. His current position simply reads ‘Operations – Apple Inc’.
Apple has long been rumoured to be working on its own vehicle, which is believed to be an electric car codenamed ‘Project Titan’.
The iPhone 6 and Apple Watch-maker has recruited plenty of automotive talent over recent months, tempting people away from major firms such as Mercedes-Benz and Tesla.
However, Apple’s new-found rivals don’t seem to be particularly concerned about the company’s latest project.
“If there were a rumour that Mercedes or Daimler planned to start building smartphones then they (Apple) would not be sleepless at night,” said Mercedes-Benz chairman Dieter Zetsche earlier this year.
“And the same applies to me. And this is full of respect for Apple. That is what I am saying.”
Related: Apple Car: The biggest challenges
He has a point. Apple needs to overcome a series of major obstacles in order to get its car off the ground. Follow the link above to see what those are.