With product introductions come product cessations (and we never liked the name).
With all the Apple comings yesterday there were always likely to be goings today and the biggest casualty is the Apple Hi-Fi.
The giant (s)board rubber(/s) speaker dock has had a mixed reception at best and even our biggest office Apple fan and Deputy Ed had his reservations about it at launch in March last year. Consequently, while the product page remains (for now), all traces of it across the company’s international stores have been removed and there’s not even any sign of clearance units.
Be gone foul beast!
In sum, the (s)board rubber(/s) Hi-Fi came with a high price, dodgy design and utterly nonsensical name proving that Apple is human and the territory has now been left entirely to third party manufacturers. It also continues a curious trend where Apple has struggled to produce popular and appealing peripherals for its iPods. The Cupertino based giant clearly has an almost divine ability to create sexy and intuitive (if user restrictive) core hardware, but add-ons elude it.
Don’t expect Apple to replace the Hi-Fi in hurry. Consider the experiment closed for now.
Hi-Fi Product Page Still there, but won’t be for long