Apple App Store has biggest day in history
Apple has announced a record-breaking holiday season, with more than $1.1 billion spent on apps and in-app purchases.
January 1, 2016 saw customers spend more than $144 million, marking the biggest day in App Store history.
Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing, said: “The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone.
“We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”
The Cupertino-based company also revealed the App Store has brought in almost $40 billion for developers since 2008, with more than a third generated in the last year.
Popular app categories included Gaming, Social Networking, and Entertainment with chart-topping apps ranging from Minecraft: Pocket Edition to Facebook Messenger and Snapchat.
Clash of Clans dominated the year’s top grossing titles, alongside Monster Strike, and Game of War – Fire Age.
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In terms of Apple TV, the new version of which launched in October, the most popular apps include Rayman Adventures, Beat Sports, and HBO NOW.
Fitness apps were unsurprisingly among the most downloaded Apple Watch apps, including Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.
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