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Apple AirTag price, release date and specs: All the facts on the iPhone maker’s Tile rival

Apple is hosting its annual WWDC developer conference later today and one of the many announcements we’re anticipating is the much-rumoured Apple AirTags. Here’s everything you need to know about Apple’s answer to the Tile tracker.

What are the AirTags?

The AirTags are the rumoured tracking accessory from Apple. The AirTags are comparable to Tile, allowing you to GPS locate any item you slap the device on, from your keys, to your bag, to your Apple Card.

While Apple has yet to officially confirm that the AirTags are in development, we’ve seen enough leaks this year to assume that an Apple tracking accessory is on its way. Back in April, we saw Apple accidentally leak the AirTags itself in the beta code for an iOS update. The company has also published and pulled a video that specifically referenced the device, making it clear that Apple has been struggling to keep the release under wraps.

If you’re still not convinced, Apple has also filed a patent for a suspiciously AirTag-like device in the past, which you can read below:

Systems of radio frequency identification (RFID systems); radio frequency (RFID) labels, RFID tags, where RFID tags are in form of cards, tags or key rings; RFID markers, RFID bracelets, RFID rings, RFID disks, RFID labels, RFID stickers, RFID stamps, RFID printed circuits, RFID boles, RFID ear tags, RFID plastic or glass flasks, RFID keys, flexible cases, also in uncased version or in other types of cases, including with graphic image; readers; smart cards (integrated circuit cards); chips (integrated circuits), namely, RFID cards; computer software, recorded, including software for issue and control of RFID tags.

Two more leaks emerged just last week, making it seem even more likely that the launch is upon us. The first was a post by Twitter user @blue_kanikama looked to be a marketing screenshot. A report by TechRadar suggests that the information could be a sign of a new, dedicated app for the AirTags arriving with iOS 14, watchOS 7 or iPadOS 14.

The second leak comes from tipster @Soybeys on Twitter. This video showcases what appear to be the AirTags’ sound effects. Whether these sounds will play from the app or from the tracker itself is still unclear.

Related: Apple AirTags vs Tile

When are the AirTags coming out?

The AirTags are expected to finally be unveiled at WWDC 2020 on June 22. They don’t currently have a release date and its difficult to make a guess with the Covid-19 outbreak putting uncertainty on many tech supply chains.

According to industry reports, Apple has already been forced to delay the launch of its next smartphone, the iPhone 12, by an additional month. It would make sense to expect the AirTags to be late too, as a result.

How much will the AirTags cost?

There isn’t any reliable information about how much Apple AirTag will cost. Traditionally Apple products have been more expensive than competing devices so we’d expect them to be more than Tile’s library of trackers.

Tile currently sells the Tile Sticker for £34.99 (two pack), the Tile Mate for £19.99, the Tile Slim for £24.99 and the Tile Pro for £29.99.

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