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AirTag price, release date and specs: Apple’s Tile rival could be delayed until 2021

Rumours about Apple’s attachable GPS tracker have been building for months, leading us to believe we might see something at Apple’s iPhone event on October 13. Unfortunately, it’s looking likely that this won’t be the case. Here’s everything you need to know about the Apple AirTags, including all the latest news, leaks and rumours for Apple’s answer to the Tile tracker.

The AirTags are Apple’s version of the popular Tile GPS tracker. Like Tile, the AirTags can be stuck onto your keys, wallet or anything else you might be prone to misplacing. The device will supposedly let you to track lost and stolen belongings using Apple’s Find My app, allowing the service to extend beyond Apple’s own hardware.

There have already been tons of rumours surrounding the device from specs to renders to information on the production schedule, suggesting that Apple is struggling to keep the product under wraps. The biggest reveal came from tipster Jon Prosser, who shared exclusive renders of the supposed Apple tracker in a YouTube video last month. Prosser also let slip details about the design, specs and even accessories for the tracking accessory.

The latest leak is definitely a disappointing one. According to Prosser, we may not see the AirTags launch until March 2021, nearly a year after we first expected the device launch at WWDC in June. The AirTags were also absent from Apple’s ‘Time Flies‘ event in September and were for a short time expected to make an appearance at the iPhone 12 launch next week.

Scroll down to learn more about Apple’s AirTags, including design, features, specs, release date and price. Make sure to bookmark this guide and keep checking back as we update this page regularly.

What are the AirTags?

The AirTags are Apple’s highly rumoured answer to Tile. The tracking accessory will allow you to GPS locate any item you attach it to, whether that be your keys, your bag or your Apple Card.

While Apple has yet to officially confirm the AirTags’ existence, we’ve seen enough leaks and rumours in the last year to assume the company is working on bringing its own tracking accessory to the market.

In April, Apple accidentally leaked the AirTags itself in the beta code for an iOS update. The company has also published and pulled a video that specifically referenced the device, making it clear that Apple has been struggling to keep the release under wraps.

Apple has also filed a patent for a suspiciously AirTag-like device in the past, which you can read below:

Systems of radio frequency identification (RFID systems); radio frequency (RFID) labels, RFID tags, where RFID tags are in form of cards, tags or key rings; RFID markers, RFID bracelets, RFID rings, RFID disks, RFID labels, RFID stickers, RFID stamps, RFID printed circuits, RFID boles, RFID ear tags, RFID plastic or glass flasks, RFID keys, flexible cases, also in uncased version or in other types of cases, including with graphic image; readers; smart cards (integrated circuit cards); chips (integrated circuits), namely, RFID cards; computer software, recorded, including software for issue and control of RFID tags”.

In June, Twitter user @blue_kanikama shared what looks to be a marketing screenshot.

Meanwhile, Twitter leaker @Soybeys showcased what appear to be the AirTags’ sound effects. Whether these sounds will play from the app or from the tracker itself is still unclear.

The latest leaks come from tipster Jon Prosser. Prosser shared a video on the Front Page Tech YouTube channel earlier this week, giving his viewers an exclusive peak at the alleged tracking accessory.

According to Prosser, the AirTags will be slightly larger than a bottle cap in size, with a clean, white front and a polished metal back. The back of the tracker will also feature the Apple logo, of course.

You might have noticed that, unlike Tile’s trackers, there is no hole to attach the AirTags to your keys. One particularly interesting – and very Apple – detail in this leak is that Apple reportedly plans to sell the keychain separately. The keychain will feature a small leather pouch that you’ll be able to slip your AirTag into. While this likely means more money from your pocket, Prosser points out in the video that this could open the market to a range of unique third-party keychains and pouches.

As far as what is inside the tracker goes, Prosser says the AirTags will use ultra-wideband (UWB) technology for incredibly precise location tracking in the Find My app.

You can view the 3D renders of the AirTags made by @CConceptCreator below. These renders are based on videos supposedly supplied to Prosser to protect the source.

Image: Jon Prosser / @CConceptCreator

Image: Jon Prosser / @CConceptCreator

Related: Apple AirTags vs Tile

When are the AirTags coming out?

We had hoped to see the AirTags unveiled at the iPhone launch even on October 13, but it’s looking like we won’t hear anything from Apple until March 2021.

The latest leak from Prosser is that Apple has pushed back the AirTags announcement and launch until spring next year. This is quite the wait considering Prosser had previously reported the AirTags were “technically ready” and that, in terms of production schedule, they were done were likely to be announced at Apple’s September launch event last month.

WWDC and the ‘Time Flies’ September event both passed with no sign of the Apple tracker, leaving us hopeful we might see the device at the iPhone launch next week. Admittedly, it isn’t easy to predict a release date right now, with the Covid-19 outbreak putting uncertainty on many tech supply chains, including Apple’s own iPhone 12. However, we had hoped that, with production reportedly complete, we might see the AirTags arrive alongside the long-awaited smartphone release.

How much will the AirTags cost?

There isn’t any reliable information about how much Apple AirTag will cost. Traditionally, Apple products have been more expensive than competing devices so we’d expect them to be more than Tile’s library of trackers.

Tile currently sells the Tile Sticker for £34.99 (two pack), the Tile Mate for £19.99, the Tile Slim for £24.99 and the Tile Pro for £29.99.