Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Amazon’s homemade Fire TV sets arrive in the UK

Amazon has launched its Fire TV Omni QLED Series of televisions in the UK for the first time, following the launch in the United States last year.

The Amazon-built Omni QLED set, which include 4K Ultra HD visuals with HDR 10+, Dolby Vision IQ, and HFG, will be available in four sizes from 43-inch, 50-inch, 55-inch and 65-inch display sizes. Prices start at a rather reasonable £549 and you can save a few quid more out of the gate with the promotional price.

Save 81% on a VPN with SurfShark

Save 81% on a VPN with SurfShark

Surfshark has dropped the price of its VPN to £1.94 a month. Head over to Surfshark now to pay a one time price of £46.44 for 24 months of Surfshark and save 81%.

  • Surfshark
  • 81% off
  • £1.94 a month
Buy now

Fire TV users will be recognise the smart interface and the Alexa connectivity, while the new Omni sets also feature customisable Alexa widgets that offer access to smart home devices, entertainment recommendations and more.

There’s also Amazon’s Ambient Experience which shows artwork when you’re not watching telly, although we can’t really recommend doing that given the price of electricity at the moment. Users will be able to set Alexa Routines, while accessing the vast range of voice-powered skills. Privacy settings will also enable you to disconnect the far-field microphone manually.

As well as the Omni series, Amazon is also launching cheaper models, with the 4-Series and 2-Series starting at t £429 and £249 respectively. The 4-Series (below) and 2-Series models will join the Omni 65-inch model on sale on April 12. The rest of the Omni series arrives on June 1.

The 65-inch model is £300 off during the promotional period, while there’s 30% off the other models. Our suspicion is that Amazon will sell a truck load of these given the reasonable price tag and users’ familiarity with the Fire TV devices.

Amazon Fire TV 4 Series (5)

“With over 200 million Fire TV streaming players and smart TVs sold globally, Amazon’s relentless focus on making TVs a better, more intuitive experience for customers is resonating around the world,” said Emma Gilmartin, Director of Fire TV Europe.

“Televisions are the fastest growing segment of the Fire TV business and we’re excited to bring a full line-up of Amazon-built TVs with easy content discovery, integrated smart home controls, and Alexa voice control to the UK.”

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words