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Amazon Video gets new feature, plays catch-up with Netflix

Amazon is now offering content in Dolby Vision High Dynamic Range, a first for the service.

Amazon has teamed up with Dolby Laboratories to ensure Dolby Vision High Dynamic Range supports Amazon’s own HDR content. That means anyone with a Dolby Vision-enabled LG OLED or LG Super UHD TV will be able to enjoy the content as intended.

Jim Freeman, VP of Amazon Video, said: “We’re thrilled that starting today customers have access to titles, including our binge-worthy Amazon Original Series, in Dolby Vision HDR. Today is just the beginning. We will continue to expand our selection, adding more movies and TV series for our customers to watch and enjoy in the premium picture quality of HDR.”

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Dolby Vision

If you’ve got a Dolby Vision TV, here are some of Amazon Video’s supporting shows:

  • Bosch
  • The Smurfs 2
  • After Earth
  • Men In Black 3
  • Hancock
  • Salt
  • Pineapple Express
  • Fury
  • The Amazing Spider-Man 2
  • Chappie
  • Elysium

Dolby Vision offers two key things: high dynamic range and a wide colour gamut. High Dynamic Range content offers a wider range of darkness and light, which means you can see darker blacks and lighter whites, improving the accuracy of the content. Netflix already offers Dolby Vision support (as of April this year), so Amazon is playing catch up here.

Curt Behlmer, SVP, Content Solutions at Dolby, said: “The Dolby Vision ecosystem is garnering momentum, affirming that the best way to enjoy stunning content with expanded dynamic range and ultra-vivid colours is with Dolby Vision.”

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