Amazon has updated the terms of its free delivery service, now requiring customers to spend at least £20 to qualify.
When Free Super Saver Delivery first launched, it was actually free. A later policy change in July 2013 enforced a £10 minimum spend, however.
We’re now just short of two years on from that change, and the minimum expenditure has doubled.
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Amazon hasn’t confirmed why the company has opted to change the offer, but we can take a guess.
The retail giant likely wants to push more customers onto its Prime membership plan, which offers free next-day delivery for a £79 yearly charge.
The company might also be using the hiked-up minimum spend to cover the cost of its wide-ranging delivery options.
The new baseline spend is due to go live at 6pm (BST) tonight.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
