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Amazon to launch own brand games accessories this year

Amazon has confirmed it has plans to launch own brand gaming accessories later this year.

Although Amazon’s store already stocks a range of gaming accessories from the likes of Turtle Beach and Razer, but Amazon is preparing to launch its own exclusive range.

“One of the things we’re looking at in Amazon is building our accessories range. We’ve got a bigger selection, but we’re also developing a new and exclusive range for Amazon as well, launching in the latter part of Q3, so around September/October time”, said Ketu Patel, Amazon UK Head of Video Games speaking with TrustedReviews.

“There’s big demand for things like gaming headsets, particularly when they’re wireless as well and there’s the fact that they’re a tie between music, DVD, TV and gaming. It’s a big market especially at the moment. Accessories are doing quite well at the moment, so during the peak season it’s going to be a big driver [of revenue].”

However, when pressed as to what kind of gaming accessories Amazon has up its sleeves, Patel remained coy, asking us to:

“Watch this space, there’s going to be things coming out.”

Amazon also teased that there’s going to be a strong focus on tech-based toys this year with the online retail giant branching more strongly into gaming merchandise too.

“[Tech toys] is something else we’re going into, so again watch this space. We’re going to have more merchandise. At the moment that sits within our toy category, but we’re going to give it more space on our site. Potentially plush toys, figurines, strategy guides and those areas we’re going to dedicate space to.”

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