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Amazon Prime Video is taking over the Apple TV, new figures show

In reports that will surprise precisely no-one, Amazon Prime Video has become the fastest-downloaded app in the short history of the Apple TV set-top box.

Topping the charts in the tvOS App Store is the on-demand video app, which was highly conspicuous by its absence until earlier this month.

Since going live, the app amounted the most first-week downloads of any app since tvOS became a thing back in 2015, according to (via TechCrunch).

According to analytics firm App Annie the launch of the tvOS app resulted in a 45% spike in downloads overall for Prime Video apps on Apple’s platforms

Related: Apple TV 4K review

The arrival of Amazon Prime Video on Apple TV ended a long, unbecoming stand-off between the two firms.

Apple’s resistance to the app, despite its presence on iOS and its support for Netflix and all other streaming services, led Amazon to remove the Apple TV from its shelves.

The Prime Video app eventually arrived six months after Apple CEO Tim Cook promised it at WWDC 2017.

Despite the thawing of tensions, Amazon is yet to return the Apple TV set-top box to its shelves, but we have seen it appear in swiftly-deleted listings.

Ready for 4K

Those receiving an Apple TV for Christmas will doubtless be buoyed by the news, as they settle in to make full use of their Prime subscription.

During its iPhone launch event in September, Apple finally announced a 4K version of the device, which also includes HDR compatibility.

Apple is aiming to set the tone for the new era, by pricing 4K iTunes movies the same as their HD counterparts, and giving customers free upgrades to the new resolution on previously purchased content.

Is the Amazon Prime Video app the most-used app on your set-top box? Drop us a line @TrustedReviews on Twitter.

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