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Amazon Prime Video finally gets the most ridiculously basic feature

Amazon is finally bringing Prime Video profile pages to viewers around the world, marking the long-overdue addition of a quite basic feature.

The streaming platform now enables six different profiles under the same household account, which means they’ll have their own watch list, personalised recommendations, viewing progress and history.

It’s now also possible to set a Kids profile, TechCrunch reports, which will ensure only age-appropriate content is surfaced. Naturally, children won’t be able to make purchases through their own profiles.

Anything purchased and rented will be available to everyone with an adult profile by default, but it’s also possible to place a content lock on content using a pin code, so it isn’t viewable on shared devices. The report points out that for those with shared Amazon Household settings will have profiles automatically set up.

Related: How to find 4K content on Amazon Prime

Profiles can be added from the app’s home screen, but here’s how to add them via the web (via Prime Video Help)

You can have up to six user profiles (1 default profile + 5 additional profiles either adult or Kids) within Prime Video on a single Amazon account.

To create and manage (edit/delete) a Prime Video profile on the PrimeVideo.com Website:

  1. Go to the “Profile Picker” drop-down from Prime Video home page and click “Add new” to create a new profile.
  2. Click “Manage profiles” from “Profile Picker” drop-down.
  3. Click “Edit profile” and select the profile icon you want to manage (edit/remove).
  4. Click “Remove profile” to remove a profile. Or Make changes to the profile and select “Save changes.”

User profiles are a feature that major services like Netflix, Disney Plus and Hulu have had from the very beginning so it’s baffling that it’s taken Amazon so long to deliver the long requested tool.

The feature comes to Prime Video subscribers in the US, UK and beyond a couple of months after it began rolling out in India and Africa. The company says that the global roll out has commenced today so you should start to see them added to your account in the coming days. Given Prime Video has been around for almost a decade with out this feature, a few more days of waiting won’t hurt Prime subscribers.

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