The Amazon Prime Video streaming app has finally arrived on the Apple TV set top box, ending a long standoff between the two firms.
The Prime app can now be downloaded from the tvOS App Store, enabling Prime subscribers to enjoy their favourite movies and TV shows.
The app supports 4K HDR imagery as well as the ‘Up Next’ feature, which enables users to access the next episode of shows from the TV home page.
Apple had announced the app was coming at WWDC in June, but it’s taken a further six months to go live.
Cupertino’s original refusal to publish the Prime Video app was surprising given the company had embraced it on iOS.
Related: Netflix vs Amazon Prime
Netflix, HBO and more were available on Apple TV, so it wasn’t as if the company was overly concerned about Amazon streams cutting into iTunes movie sales and rentals.
In retaliation, Amazon pulled the Apple TV set top box from sale, and it’s still absent at the time of writing.
In the past, we’ve seen listings briefly appear, and we now can’t imagine it’ll be too long before Amazon restores the Apple TV to its store.
Google vs Amazon escalates
The standoff was in the news yesterday as it emerged Google had blocked access to YouTube from the Amazon Echo Show and the Fire TV.
Google says Amazon is refusing to work with it on an official YouTube app for the platform and claims the current version provides users with a “broken experience.”
Amazon responded with the following statement on Wednesday: “Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube’s existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible.”
Whether the decision to roll out Amazon Prime on the Apple TV today is related, or purely coincidental, remains to be seen.
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