Amazon Prime Day 2018 – Only the best hand-picked deals and sales

Amazon Prime Day can be daunting, so we’re here to help. We’ve got years of experience at spotting great deals and have sifted through all the Amazon Prime sales to find the offers you should care about.  

The countdown had ended and Amazon Prime Day is now upon us. It may seem like a daunting affair, particularly with the sheer amount of deals available (hundreds by our last count) but with our handy guide you can cut through the noise and get to the deals that matter to you.

Our Prime Day team includes editorial talent from all sections of Trusted Reviews, compiling years of experience in their respective fields to find the deals that actually matter.

For extra vigilance in our quest however, we’re checking the historical prices of any recommended deals so that you can know exactly how much money you’re saving in relation to how much the product in question usually goes for. That way you can be sure you’re getting a genuine deal for Prime Day.

UK Prime Day 2018 – Top Tips for finding what you want

If there’s a particular product you’re hoping will show up in the UK Prime Day sales, we recommend doing a search within this page (Ctrl + F on Windows or Cmd + F on a Mac) and searching for the product you’re after.

Here are some of the very best discounts available right now:

Amazon Quick Links:
Prime Day Page: Click Here | Prime Day Laptops: Click Here | TV and Home Cinema: Click Here | Video Games: Click Here | Health & Fitness: Click Here | Cameras: Click Here | Headphones: Click Here

Kindle Paperwhite

The excellent Kindle Paperwhite e-reader has had a substantial £35 wiped off its usual price, meaning you’re only paying £74.99 for one of the best e-readers going. We gave it a 9/10 score in our Kindle Paperwhite review, praising its great screen, impressive battery and responsive display. That was when we reviewed it full price at £109.99, too, so with £35 off it’s even more enticing.

At £74.99, this is actually the lowest price the Kindle Paperwhite has ever been from Amazon. It even manages to beat last year’s previous record during Black Friday by another £5. So if you’re after one of the best e-readers going, you’ll want to bag one of these during Prime Day.

Kindle Paper White Amazon Prime Day Deal

Kindle Paperwhite - Includes Special Offers

Grab the Kindle Paperwhite for Amazon's lowest-ever price for Prime Day.

Fire tablets

You can bag a range of Amazon Fire tablets on massive discounts for Prime Day 2018.

At these prices, these equal the best they’ve ever been sold on Amazon, so they’re a verified bargain that don’t come around all that often.

Amazon Fire Kids Edition Tablet Amazon Prime Day Deals

Fire 7 Kids Edition Tablet, 7" Display, 16 GB, Blue Kid-Proof Case

Amazon's kid-proof tablet comes with a two-year worry-free guarantee. If your kids break it, Amazon will replace it no questions asked.

Fire HD 8 Kids Edition Tablet, 8" Display, 32 GB, Blue Kid-Proof Case

Alternatively, opt for the bigger 8" model with double the storage but an equally big discount.


Amazon Fire Tablet Amazon Prime Day Deals

Fire 7 Tablet with Alexa, 7" Display, 8 GB, Black — with Special Offers

The Fire 7 Tablet is now back down to its lowest-ever price on Amazon, equalling its Black Friday price. This is incredible value.

Fire HD 8 Tablet with Alexa, 8" HD Display, 16 GB, Black — with Special Offers

Similarly, the larger Fire HD 8 is now back to its lowest-ever price for Prime Day.


Amazon Echo Show Amazon Prime Day Deal

Echo Show

Half price for the Amazon Echo Show is the best EVER price as part of Prime Day. The Echo Show has never been priced this low, making now the time to snap one up.

Amazon Echo and Echo Dot

Amazon has discounted the price of the Echo Dot ahead of Prime Day proper. It’s now down to just £34.99, a saving of 30% off the usual price.

If you’re looking for a way to add Alexa smarts to your home, the Echo Dot is the most cost effective introduction. Even more so with this lower price. We expect to see a lot of smart home tech showing up in Prime Day, such as Philips Hue bulbs, so picking up an Echo Dot is a good idea as it’s a fantastic way to control various devices with just your voice.

Best Amazon Echo Dot Deals

Amazon Echo Dot

The cheapest way to add Alexa to any room and control a whole array of smart devices with just your voice.

You can also pick up the full-size Amazon Echo for a big discount. This model includes an integrated speaker, whereas with the Echo Dot you’ll probably want to connect a separate speaker.

Amazon Echo Prime Day Deal

Amazon Echo (2nd generation)

You can grab the standard Amazon Echo model with a tasty 33% discount this Prime Day.

Fire TV Stick and Echo Dot bundle

As if the Echo Dot at £34.99 wasn’t already enough of a bargain, Amazon has decided to up the ante with this ridiculous Prime Day UK bundle. For just an extra £14.99 you can grab the Fire TV Stick with an Alexa Voice Remote.

The Fire TV Stick alone is a fantastic device, providing your television with access to streaming services such as Netflix and Prime Video, but the Alexa-enabled remote makes for such a streamlined viewing experience that you’ll wonder how you ever got by without it. It’s also available by itself for a super-low price that matches last year’s Black Friday.

Best Amazon Fire TV Stick Deals

Amazon Fire TV Stick with Alexa Voice Remote + Echo Dot (Black)

A top combo of two of Amazon's devices that work in perfect harmony.


Amazon Fire TV Stick Amazon Prime Day Deal

Fire TV Stick with Alexa Voice Remote

Amazon's diminutive streaming stick with Alexa voice remote control now back to its lowest-ever price, matching Black Friday last year.

Fire TV with 4K

You can also pick up the higher-end Fire TV model that supports 4K resolution for the lowest price it’s ever been on Amazon. This is a massive £30 saving we’ve never seen before.

Amazon Fire TV Amazon Prime Day Deal

Fire TV with 4K Ultra HD and Alexa Voice Remote (Pendant Design)

The cheapest price ever for Amazon's 4K-capable streaming box with Alexa voice remote control.

Cameras: Best Prime Day UK Camera Deals – Sony and Canon

There are some massive savings on Sony and Canon cameras, perfect if you’re getting started or making an upgrade. These are our pick of the Prime Day deals in the UK.

Sony and Camera Amazon Prime Day Deals

Sony ILCE6300LB Compact System Camera

A high-end portable camera with a 0.05 second autofocus speed, now at its lowest price.

Sony DSCRX100M4 Advanced Digital Compact Camera

4K filming is a breeze with this compact camera from Sony.

Canon EOS 2000D DSLR Camera

A perfect bridge camera for amateurs and professionals alike, now at a highly affordable price.

TVs: Best Prime Day TV Deals – LG, Sony, Toshiba and more TVs

Amazon is wiping off up to 30% from a range of TVs across great brands. The Philips scored a mighty 9/10, while the 55-inch Sony is a great deal at the price and scored 8/10 when reviewed.

4K TV Amazon Prime Day Deals

Philips 55-inch OLED 4K TV (POS9002/05)

This 4K TV combines the quality of an OLED panel with Philips' Ambilight technology at a great price.

Sony Bravia 55-inch XE70 4K TV

Android TV does a great job at accessing all your streaming services from this Sony TV.

Philips 43-inch LCD 4K TV (43PUS7303/12)

If you want Ambilight without paying for an OLED, then this 43-inch model from Philips is a great shout.

Sony Bravia 49-inch XE70 4K TV

If the above 55-inch Sony is too big for your living room, give this 49-inch model a shot.

Headphones: Best Prime Day Headphone deals – Beats, Bose, Sennheiser and more

Great headphone deals are a staple of Prime Day, and 2018 is no different. Amazon will be taking 30% off a range of top-brand headphones for the big day. That’s across a range of different types of headphones, from noise-cancelling to running and sports headphones.

The Jabra Elite Sport truly wireless buds in particular are great value for headphones that include an integrated heart rate monitor and plenty of sports-tracking features. The Beats Solo3 are also the lowest price Amazon has ever sold them, making them a great choice.

Amazon Prime Day Headphone Deals

Jabra Elite Sport True Wireless Bluetooth Headset with Heart Rate and Activity Monitor - Black

The lowest-ever price for these feature-packed truly wireless headphones that have an integrated in-ear heart rate monitor and workout-tracking and coaching companion app.

Jaybird Freedom Special Edition Bluetooth Wireless Headphones, designed for Sport, Running and Fitness, Black/Silver

Amazon's lowest price for the Jaybird Freedom sports headphones. These lightweight headphones can resist sweat and have a super-secure fit.

Bose QuietComfort 25 Acoustic Around-Ear Noise Cancelling Wired Headphones for Samsung and Android Devices - Black

A massive discount on these wired noise-cancelling Bose headphones. This model is designed to work with Android devices and has a compatible in-line remote and microphone.

Sennheiser HD 4.50 Special Edition, Over Ear Wireless Headphone with Active Noise Cancellation, Matte Black

An Amazon Prime Day Launch exclusive with an immediate massive 50% discount.

Jabra Move Wireless Bluetooth On-Ear Headphones - Black

The cheapest these already budget-friendly wireless headphones have ever been from Amazon.

Beats by Dr. Dre Solo3 Wireless On-Ear Headphones - Black

Grab the Beats Solo3 for their lowest-ever price on Amazon for Prime Day.

Beats by Dr. Dre Solo3 Wireless On-Ear Headphones - Rose Gold

Or grab them in Rose Gold with an even bigger discount.

Fitness Trackers: Best Prime Day Fitness Tracker Deals – Cheapest Fitbit Charge 2 and Blaze yet this Prime Day

We’d recommend both these fantastic fitness trackers with the Fitbit Charge 2 sitting atop our list of the Best Fitness Trackers.

Right now, for Prime Day 2018, you can bag a Fitbit Charge 2 for just £79.99, which is the lowest price it’s ever been available from Amazon. Similarly, the Fitbit Blaze is at an all-time low at £99.99.

Fitbit Amazon Prime Day Deals

Fitbit Charge 2 Heart Rate and Fitness Wristband [Multiple Colours]

The lowest-ever price from Amazon for the excellent Fitbit Charge 2. Includes a range of automated exercise modes, integrated smartphone notifications and a heart rate monitor.

Fitbit Blaze Smart Fitness Watch [Multiple Colours]

Fitbit's original fitness watch is now at its lowest-ever price for Prime Day. The data rich colour screen has workouts you can follow directly from your wrist.

Bluetooth Speaker: Best Prime Day Bluetooth Speaker Deals – UE Wonderboom and Megaboom

We’re big fans of Ultimate Ear’s Bluetooth speakers here at Trusted Reviews, so now that they’re at their lowest ever price we love these even more. Both of these are waterproof and rugged, making them perfect for taking out on the road. The UE Wonderboom comes as a twin-pack and can be paired in stereo. You’re actually getting two speakers for less than the price we reviewed just one when we gave it 9/10. Phenomenal.

UE Wonderboom Amazon Prime Day Deal

Ultimate Ears WONDERBOOM – Pack of 2

Two of the excellent UE Wonderboom speakers, perfect for a stereo pair for added volume and Amazon's lowest price yet.


UE Megaboom Amazon Prime Day Deal

Ultimate Ears Megaboom

Amazon's lowest-ever price for UE's 360-degree powerful Bluetooth speaker.

Vacuum Cleaners: Best Vacuum and Robot Vac Prime Day deals – Neato and iRobot

No one likes having to vacuum the home, so why not invest in a robot vacuum to do it for you? You’ll be able to save a substantial 40% off a range of robot vacuums across these popular brands as part of Prime Day. Tidy.

We’ve reviewed a number of robot vacuums here at Trusted Reviews, so be sure to check our Best Robot Vacuum Cleaners guide for everything you need to know about picking an automated vacuuming friend.

Robot Vacuum Cleaners Amazon Prime Day Deals

iRobot Roomba 671 Robot Vacuum Cleaner

It's not iRobot's top of the line robot (that's the Roomba 980), but the 671 uses the same great app and also integrates with Alexa.

Neato Robotics Botvac D7 Robot Vacuum Cleaner

It's more expensive, but the D7 allows you to set 'no-go' areas using the app if you want it to avoid your expensive cables for example.

Neato Robotics Botvac D5 Robot Vacuum Cleaner

Neato's mid-tier model is also available if you want to spend less money.

There are also some great savings on Shark vacuum cleaners with all three of these coming in at the lowest-ever prices on Amazon.

Best Shark Vacuum Cleaner Amazon Prime Day Deals

Shark Cordless Stick Vacuum Cleaner [IF200UKT] - Pink

With its biggest reduction ever, this powerful pet-centric cordless vacuum is equipped to handle both hardwood and carpeted floors with ease.

Shark Upright Vacuum Cleaner [NV601UK] - Blue

The lift-away design allows the Shark NV601UK to instantly transform into a handheld vacuum for easier cleaning of stairs, ceilings and other hard-to-reach areas.

Shark Upright Vacuum Cleaner [NV801UKT] - Navy

This deliciously affordable vacuum shares in the NV601UK's lift-away design and comes perfectly equipped to deal with pets too.

Laptop Deals: Best Laptop Prime Day deals – Surface Pro, Asus Chromebooks and more

Some major savings on the Surface Pro including type cover. Or, if your budget isn’t quite as high, this Chromebook is incredible value for anyone with more basic needs. It’s ruggedised, too.

Microsoft Surface Pro Amazon Prime Day Deal

Microsoft Surface Pro 12.3-Inch Laptop with Platinum Type Cover - (Silver) (Intel i5-7300U, 8 GB RAM, 128 GB SSD, Windows 10 Pro)

This is the market-leading 2-in-1 tablet/laptop, and it comes with a bundled TypeCover keyboard to boot.


Asus Chromebook Amazon Prime Day Deal

Smartphone Deals: Best Smartphone Prime Day deals – Big savings on Huawei, Honor, Wileyfox and Motorola phones

If you’re after a SIM-free Huawei or Honor phone, there are some massive savings on these Android phones. The Huawei Watch 2 is also on discount if you’re after a top smartwatch. There are also fantastic prices on the Moto G6 and G6 Play and Wilefox Swift 2 X.

Best Huawei and Honor Amazon Prime Day Deals

Huawei P20 Lite - Black

The dual-SIM Huawei P20 Lite looks like its flagship siblings but packs in solid mid-range internals instead and with 36% off, there hasn't been a better time to pick one up.

Huawei P Smart - Black

More than £100 has been knocked off the price of the Huawei P Smart. Another great dual-SIM mid-ranger with an extended 18:9 display.

Huawei Watch 2 - Black

The Huawei Watch 2 is one of the most comprehensive smartwatch experiences out there and with a reduction of £130 it now offers more bang for your buck than ever.

Honor View 10 - Blue

Honor's super-sized View 10 phablet packs in AI smarts, 6GB of RAM, a whopping 128GB of storage and dual-SIM functionality.

Honor 7C - Black

This decidedly feature-packed affordable Honor boasts dual-SIM functionality, an extended display and face unlock, all for under £125.


Motorola Moto G6 Play - Amazon Prime Day Deal

Motorola Moto G6 Play

The excellent Moto G6 Play already offered plenty of bang for your buck but you can save even more with this worthwhile Prime Day deal.


Motorola Moto G6 - Amazon Prime Day Deal

Motorola Moto G6

A curved glass body, dual rear cameras, a clean take on Android 8.0 Oreo and as a result of this Amazon-exclusive deal, a sub-£200 price tag? It'd be rude not to...


Wileyfox Swift 2 X - Amazon Prime Day Deal

Wileyfox Swift 2 X

Wileyfox’s current flagship may have just reached its first birthday but a significant discount means it's still worth your consideration.

Smart Home Deals: Best Smart Home Prime Day deals – LIFX bulbs and more

If you’ve just nabbed yourself a cheap Echo device, you’ll want some smart home devices to to go along with it. Here are some of the best deals.

LIFX Amazon Prime Day Deals

LIFX (B22) Wi-Fi Smart LED Light Bulb, adjustable, multicolour, dimmable, no hub required, works with Alexa, Apple HomeKit and the Google Assistant

Grab this B22 fitting LIFX bulb for Amazon's lowest ever price as part of Prime Day. Works with a whole host of digital assistants including Alexa.

LIFX + (B22) Wi-Fi Smart LED Light Bulb with Infrared for Night Vision, adjustable, multicolour, dimmable, no hub required, works with Alexa, Apple HomeKit and the Google Assistant

Alternatively, for a little more, there's this option with added Night Vision. Also Amazon's lowest ever price.

LIFX (E27) Wi-Fi Smart LED Light Bulb, adjustable, multicolour, dimmable, no hub required, works with Alexa, Apple HomeKit and the Google Assistant

If you have an E27 fitting (screw) then this is the LIFX bulb you want.

LIFX + (E27) Wi-Fi Smart LED Light Bulb with Infrared for Night Vision, adjustable, multicolour, dimmable, no hub required, works with Alexa, Apple HomeKit and the Google Assistant

There's also a Night Vision-supporting E27 option. Again, this is the lowest price Amazon has ever sold this LIFX bulb.

Gaming Deals: Best Gaming Prime Day deals – Xbox and PS4 discounts

This Xbox deal in particular is staggeringly good value considering everything you get. There’s also a great deal on an Xbox Live Gold subscription.

Xbox One S - Prime Day Deal

Xbox One S 1TB Console Minecraft Bundle

This incredible deal includes hundreds of hours of gaming goodness, all for a low price.


Amazon Prime Day PS4 Pro Deal

Sony PlayStation 4 Pro Console

The console has been cheaper in the past and will probably be cheaper again, but if you can't play the waiting game then this is a decent deal.


Xbox Live Amazon Prime Day Deal

Xbox Live 3 Month Gold Membership + 10 Credit

Play online and get money off your next digital purchase with this Prime-exclusive deal.

Beauty and Grooming Deals: Best Beauty and Grooming Prime Day deals – Shavers and more

Some massive discounts on electric shavers from two top brands.

Philips and Braun Shavers - Prime Day Deals

Philips Series 9000 Wet and Dry Men's Electric Shaver

The Philips Series 9000 provides is one of the most comfortable shavers one the market - now at its lowest price.

Braun Series 7 Electric Shaver

With five in built settings, the Braun Series 7 can adjust easily to fit your morning routine.

Coffee Machine Deals: Best Coffee Machine Prime Day deals – Nespresso and Krups discounts

Wake up to the smell of fresh coffee with these discounts.

Coffee machine deals - Amazon Prime Day

Nespresso Creatista Plus Coffee Machine

Nespresso's stylish coffee maker it now at its lowest price ever thanks to Amazon this Prime Day.

Krups Evidence EA893840 Automatic Espresso Machine

Enjoy a premium coffee experience at home with a discount of over 50%.

Kitchen Appliance Deals: Best Kitchen Appliance Prime Day deals – Slow cookers and more

A Crock-Pot sold in record volumes for US Prime Day, so we’re glad to see it here. This is the cheapest it’s been on Amazon.

Crock-Pot Express Pressure Cooker CSC051 Amazon Prime Day Deal

Crock-Pot Express Pressure Cooker CSC051, 12-in-1 Programmable Multi-Cooker, Slow Cooker, Steamer and Saute

A Crock-Pot multi-cooker was the big seller in Prime Day US last year, so we're not surprised to see this tasty bargain on a versatile kitchen aid. This is the lowest price it's ever been available from Amazon for Prime Day.


Amazon Prime Day UK 2018: The best of the rest


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Amazon Prime Day 2018 – Early Amazon Prime Deals Live Now

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Sign up for Amazon Prime, free for 30 days

Amazon Prime offers more than just expedited delivery. Take advantage of Amazon Prime Video, Amazon Music, Prime Reading and much, much more with this free 30-day trial.

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There are some great deals that went live before Amazon Prime Day officially started in the UK. These are for Amazon products, but are well worth taking a look at.

Amazon Channels

One such deal in the build-up to Amazon Prime Day UK; Amazon is currently offering 3-month free trials on certain Amazon Channels subscriptions such as the Discovery Channel.

Amazon Prime Channels 3-Month Free Trial

Discovery Channel 3 Months Free Trial

Get access to Discovery Channel's great shows like Deadliest Catch, Wheeler Dealer and Idris Elba: No Limits absolutely free for a 3-month free trial.

MGM 3 Months Free Trial

MGM is home to some classic films like The Silence of the Lambs, The Usual Suspects and 21 Jump Street. Get access to these free for 3 months with this free trial.

Shudder 3 Months Free Trial

Shudder is great if you're a fan of horror and supernatural films like The Woman in White, The Devil's Rejects and classics like Hammer House of Horror.

BFI Player 3 Months Free trial

BFI is the home to classics and art house films, including the likes of Great Expectations and Nosferatu, and foreign films like The Housemaid.

Amazon Music Unlimited

On top of that, there’s also a great discount on Amazon Music Unlimited. You can get 4 months of the music streaming service for just £0.99. This gives you access to a whopping 40 million tracks from today’s biggest artists and a catalogue that’s ever expanding.

You’re able to download songs and albums for offline playback, too, and it’s completely ad-free. Amazon Music Unlimited also works great with Amazon Echo devices, letting you simply ask Alexa to play your favourite tracks or albums. Amazon Music Unlimited is also available across a range of other devices including mobile, tablets and desktop.

If you want to try the service out, 4 months for just £0.99 is a great price this Prime Day. It’s £7.99 per month or £79 for a year thereafter if you decide to carry on.

Sign up: Amazon Music Unlimited – 4 months for £0.99

Kindle Unlimited

You can take out a Kindle Unlimited trial, free for 3 months. This gives you access to over 1 million Kindle books and a rotating selection of popular magazines. You’re able to access content through the Kindle app on mobiles, tablet and desktop, or through Kindle eBook readers.

Sign up: Kindle Unlimited free 3-month trial

Amazon Home Services

This might be something you weren’t even aware was available from Amazon, but right now you can save 25% on a range of professional services booked online. This is across a range of services like furniture assembly, smart home installation, TV wall-mounting, carpet cleaning, plumbing and other handyman jobs. Services are dependent on your location as Amazon connects you with local tradesmen.

amazon prime day 2018

Booking a tradesperson can be pretty stressful at the best of times, so this seems like it makes the process much easier. Amazon says you only pay when the job is done and all services are backed by its ‘Happiness Guarantee’.

With us expecting to see discounts on plenty of smart home devices, like smart thermostats, it’s great timing as you can double up on the savings if you opt for professional installation at the same time this Prime Day.

Buy now: Save 25% on Amazon Home Services

Amazon Prime Day 2018 – When is Amazon Prime Day 2018?

The Amazon Prime Day 2018 dates are Monday July 16th, commencing at noon and last until the end of the following day. That’s 36 hours of pure unrestrained deals, savings and discounts in what will be the longest Prime Day event to date (beating the previous record holder by an additional six hours).

Yes, that’s 36 hours of Amazon Prime Day deals. Exciting times, indeed.

Amazon Prime Day originally came about as a celebration of Amazon’s 20th anniversary back in 2015 and has always taken place in July. It, like Amazon Prime itself, has come a long way.

36 hours might sound rather daunting but fear not, we’ll be doing the legwork for you and collating the best Prime Day deals – saving you from sifting through the countless number of products that are set to be reduced.

What is Amazon Prime Day?

So what exactly is Amazon Prime Day for the uninitiated? Think of it as Black Friday, but exclusively on Amazon and in July. Amazon Prime Day 2018 is a sales extravaganza for the online retail giant.

It’s now in its fourth year and always happens in July. It actually has tended to last longer than just 24 hours in the past, too, and can have some serious discounts that set the precedent before Black Friday. At 36 hours this year, it’s the longest yet.

It’s a pretty smart move by the big retailer, letting it essentially take ownership of a massive sales event. In previous years it’s marketed Prime Day as having ‘more deals than Black Friday’.

Related: When is Black Friday 2018?

Really, Amazon Prime Day is about getting people interested in an Amazon Prime subscription. Amazon’s Prime members have been shown to spend more money, and Amazon really want to promote the extra incentives around Amazon Prime membership that go beyond just the free faster shipping that kicked it all off.

WorldPay, who handle online transactions, reckons this will be the biggest Prime Day ever. Maria Prados, VP Vertical Growth, Global Retail at Worldpay has said “Amazon is betting big on video-on-demand, continuing to invest in original content and more recently acquiring the broadcast rights to major sporting events, including the ATP tennis, and the UK Premier League. We are therefore expecting this year to be the biggest Prime day ever, not just in terms of sales on the day, but also for membership growth.”

That sounds about right. With Amazon recently announcing it has acquired rights for certain Premier League games, expect there to be more and more reasons to be an Amazon Prime member on the horizon.

Expect there to be good discounts elsewhere beyond Amazon during the Prime Day period, however, as rivals will look to compete and price match where possible. They’re not going to let Amazon have it all its own way. We’ll be keeping an eye on other retailers so expect deals from the likes of Currys, John Lewis and Argos.


Free: Sign up for a 30-day Amazon Prime trial


Amazon Prime Day 2018 – What’s new with Prime Day 2018?

Longest ever Prime Day UK

Firstly, it’s now longer than ever. At 36 hours of deals, it’s a full six hours longer than last year’s UK Prime Day, which already saw an increase over previous years. Who knows how long Prime Day will be next year? Maybe they’ll need to think of a new name…

What are Prime Day Launches?

Well, in this new section called Prime Day Launches, Prime Members can gain early access to a range of products that have yet to hit the shelves for the general public, giving you an exclusive head-start on new products.

Amazon has already started to populate the page with pre-Prime Day deals which are worth keeping an eye on before the bonanza begins.

The company has also made sure that within Prime Day Launches, there will be a bit of something for everyone with no emphasis on one particular type of product.

Among the products listed via Prime Day Launches, shoppers can expect to find home entertainment systems, the latest in smart home technology, jewellery and even big brand beauty products. Something for everyone, indeed.

Just to whet your appetite, Amazon have already started listing several products that will appear as part of the Prime Day Launches collection. What’s more, you don’t even have to wait until Prime Day to delve into Prime Day Launches here.

TicWatch Pro on wrist 3

Some notable Prime Day Launches so far include the snazzy TicWatch Pro (£219.99) smartwatch. We’ve just reviewed it, awarding it 8/10 in our TicWatch Pro review. We were particularly impressed by its battery life, which can last upwards of 30 days thanks to its innovative dual-layered display. A second, low-powered display sits on top of the OLED panel and displays the time, date, steps and other useful information, without negatively impacting battery life as other ‘always-on displays’ can.

Our review concluded: “For under £220 the TicWatch Pro offers a flagship-class Wear OS experience, wrapped in a well-conceived design with a unique selling point. The design of the FSTN display may not be perfect but if you can look past that to appreciate its functional benefit, this watch makes for an option worth considering.”

HTC Desire 12

Anker’s Soundcore Liberty Lite (£59.99) truly wireless earbuds could be another steal by undercutting many other truly wireless rivals. For those averse to vacuuming, there’s the INLIFE Robot Vacuum (£199) to help automate one of life’s more tedious tasks. As these are new Prime Launches, we haven’t had a chance to test either of these. The HTC Desire 12 in Cool Black (£149) is another Amazon Exclusive and an enticing phone for anyone looking for something SIM free.

Twitch Prime Free Games

If you’re an Amazon Prime member, you can connect your Twitch account. Doing so will net you free monthly games and in-game loot, alongside a free channel subscription. To celebrate Prime Day in particular, you can expect a free game every day until Prime Day ends on July 17th.

Related: Twitch Prime free games

UK Amazon Prime Day Events

Amazon also hosted events in major cities where Amazon Prime is available, such as London, New York, Los Aneles, Milan and Tokyo. The London event, for example, had a screening for Paddington 2 (celebrating Amazon Prime Video) and a concert by Take That (celebrating Amazon Prime Music) available for anyone to apply to attend. An un-named Trusted Reviews writer might have found himself at this Take That concert and may or may not have had a whale of a time. We couldn’t possibly comment.

Amazon has despatched ‘Smile boxes’ to all of these locations, that will be unboxed ahead of Prime Day, kicking off the celebrations.

Amazon Prime Day 2018

Amazon Prime Day 2018 – Who can shop on Prime Day?

As you might expect based on the name, Amazon Prime Day discounts are exclusively reserved for Amazon Prime subscribers, so that’s one more reason to have a subscription. You can always be tactical and take out your free 30 day trial to coincide with July, but we think there’s enough value in having an all-year round membership. Amazon knows most people can’t resist staying on once the trial is over.

Once you’re done with your free trial, you have two options for signing up to Amazon Prime. There’s the annual charge of £79 for the year, or you can pay £7.99 a month in the UK. Paying monthly does work out a tad more expensive than paying for it all at once, but it does mean you have the option of skipping a month. Perfect if you’re away travelling and know you’re not going to be taking advantage of your Prime perks, for example.

Amazon Prime Offer

In previous years, Amazon has offered discounts on the cost of a yearly Amazon Prime membership in the build-up to Prime Day. In 2015, for example, you could have saved £20 on the usual cost, meaning a year of Amazon Prime for just £59.

Unfortunately, this year there’s no similar discount on a Prime membership. As mentioned, you can just take out a Prime trial if you’re in need of a membership instead.

One of the reasons Amazon has stopped offering a discount for Prime memberships is the new monthly option, which lets you spread the cost of a membership.

Amazon probably also thinks there are now enough incentives as part of your Prime membership to justify the £79/year or £7.99/month cost. Considering you get far more for your money than you did in previous years, we can understand (even if we would have still had liked a Prime discount).

Amazon Prime Day 2018 – Tips for Amazon Prime Day 2018

So you’re worried you won’t be able to spot a great deal from a dud. Fear not, we’ve got a guide just for that. It’ll help you make the right decisions come the big day:

Make sure you actually have Amazon Prime

We’ve mentioned this already, but it’s worth re-stating: You need to be an Amazon Prime subscriber to take advantage of Amazon Prime Day deals. But, fret not. You can always take out a free 30 day Amazon Prime trial and have it conveniently overlap with Amazon Prime Day. Just go here to sign up for free and make sure you’re prepared. Do it early so you’re not frantically trying to sign up for a trial all the while your Lightning Deal of choice is selling out. Nightmare.

Have an idea of what you actually want

First off, go in with an idea of what you’re after. It’s a good idea to save a few items you’re interested in to your Amazon basket in the lead up to Amazon Prime Day. That way, you’ll have a reminder of what you actually want.

But your basket will then also let you know if the price has changed in the time since you added it your shopping basket, letting you get an idea of those tasty discounts.

Also, during Prime Day, when you use the product search on Amazon.co.uk, it will let you search within Prime Day as a category, so you an quickly see if it’s on discount or not. That’s a new addition for this year, and is definitely going to help.

Prime Day 17

Use the waitlist for Lightning Deals

For those Lightning Deals, which are stock and time limited, be sure to join the waitlist even if it says it’s 100% gone. That way, if anyone fails to make their purchase within the allotted time slot, there’s a chance you can jump in and nab it.

Some over-eager shoppers will add a Lightning Deal to their basket and then think about whether or not they actually want it. So it’s worth waiting it out in case you can still snap a bargain up. That is unless it’s already sold out. If that’s the case, we’re afraid it’s a case of ‘if you snooze, you lose’. Better luck next time.

Turn on Amazon Household to share your Prime account

You might not be aware already, but you can share your Prime account with one other adult in your household. That way, if they have deals they’re after, they can be responsible for snapping them up. Also, two horses in the race is also a good idea for those short-lived Prime Day Lightning Deals. Having separate accounts also means you can keep your purchases secret. Great if you’re gift hunting or perhaps shouldn’t be over-indulging in deals (nah).

Related: How to share your Amazon Prime benefits

Have a look at the Amazon Warehouse

There are also Amazon Warehouse deals, which offer discounts on used or open box items. Here, the good people at Amazon “test the functional and physical condition of each item and give the product a specific grade before selling it.” Amazon’s satisfaction guarantee still applies, so you don’t lose any of the protections you usually get through regular Amazon purchases.

amazon prime day 2018

Check the reviews here at Trusted Reviews

Check out some of the reviews here on Trusted Reviews. That way you know if you’re buying a genuinely good product this Prime Day. Even if it’s cheap, it doesn’t mean it’s something you actually want. Our team of experts look at hundreds of products every year, so we know everything worth knowing about everything from TVs to soundbars to laptops and tablets.

Have a read of our impartial reviews to learn the important stuff about your potential purchase. We list the price we reviewed the product at so, if it’s dropped drastically, keep that in mind when making your decision. Often we can view a high price as a negative when reviewing something, so if that changes then that can make a big difference. Sometimes cheap products can be a false economy, so that’s also worth keeping in mind.

Keep it locked to our Amazon Prime Day 2018 Deals page

Finally, don’t forget to also keep an eye on this page where we’ll be updating with the best deals as they become available. Our team of deals experts are keeping an eagle eye on the best Amazon Prime Day deals and we can spot the wheat from the chaff. Use our guidance and you’ll be sure to bag some fantastic bargains on the big day.

Amazon Prime Day 2018 – How to know if it’s a good deal

Amazon Prime Day Keepa

Use a site like CamelCamelCamel or a Chrome extension like Keepa. Both of these are Amazon price trackers that let you see the Amazon price history on products. That’s great if you want to see if a price has genuinely dropped.

Of the two, Keepa is our favourite as you don’t even have to navigate away from the Amazon Product page. It’s right there for you, instantly letting you see if you’re getting a product for a low price. As prices tend to fluctuate, you’ll have to make a judgement call if now is the right time to snap one up.

If it’s not the lowest price it’s ever been, but it’s not been discounted for a long time, it could still be a good time to jump in. You might also actually need a product right now, so that will also help with the decision. It can be easy to dilly-dally on a decision, but at the end of the day, it’s a personal decision when to dive in.

Amazon Prime Day 2018 – How big is Amazon Prime Day?

amazon prime day 2018

Still not sure what to expect from Amazon Prime Day 2018? Amazon has said Prime Day 2018 will feature more than one million deals globally and 40 percent more Spotlight deals in the UK than in 2017. That’s a pretty big uptick.

Amazon Prime Day is also a global event, spanning U.K., U.S., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and, new this year, Australia, Singapore, Netherlands and Luxembourg.

Last year’s Prime Day was Amazon’s biggest sales day of the entire year. Far eclipsing the likes of Black Friday and Cyber Monday.

Here are some other fun statistics from Amazon Prime Day 2017 to give you an idea of what’s in store the next time Amazon Prime Day rolls around.

  • The Amazon Echo Dot was the worldwide best seller
  • UK shoppers flocked to an Oral-B electric toothbrush
  • US shoppers were won over by an Instant Pot Duo 7-in-1 slow cooker
  • One Prime Now delivery took less than 15 minutes to arrive, according to Amazon
  • More than 300,000 toys were sold
  • Some 45,000 pairs of headphones were bought
  • And over 37,000 power tools were ordered

Amazon Prime Day 2018 – When was the first Amazon Prime Day?

The first Prime Day happened July 2015 and coincided with the company celebrating its 20 years of existence since being founded by Jeff Bezos. The website has come a seriously long way from its humble beginnings.


Amazon Prime Day 2018  – Other Amazon deals live now

All deals were correct at time of publication but prices are subject to change. Act fast to grab a bargain.

There are always bargains to be had on Amazon, even independent of Prime Day. Here are some of the best deals going that might have been discounted for a longer period. It’s worthwhile having a peruse if your product of choice hasn’t been discounted exclusively for Prime Day 2018.

Best Amazon Fire TV Stick Deals

Fire TV Stick with Alexa Voice Remote

Add Fire TV smarts to your telly on the cheap.

Fire TV Stick with Alexa Voice Remote + Echo Dot Bundle

This Fire TV and Echo Dot bundle are the perfect match,


Best Amazon Echo Show Deals

Amazon Echo Show

Big screen Amazon Echo delivering Alexa with added visuals.