Amazon Prime Day 2018 – The deals you missed

Amazon Prime Day Deals: We know Amazon Prime Day can be daunting, so we’re here to help. We’ve got years of experience at spotting great deals and have sifted through all the Amazon Prime sales to find the offers you should care about.  

If you’re only just reaching this page now, we’ve got some bad news. Amazon Prime Day 2018 has come and gone, lasting 36 hours from noon on July 16th until midnight on July 17th. But wow, what a 36 hours that proved to be.

Some standout deals included the Kindle Paperwhite for its lowest-ever price, Fitbit Charge 2 for a similar rock-bottom discount. Then there’s the Samsung Galaxy S8 SIM-free for a bargain price with a 64GB microSD thrown in to sweeten the deal even further. More phone deals include the Moto G6 and Moto G6 Play, two top-notch phones for an even more budget-friendly price than usual.

UK shoppers bagged more than 125,000 lawn and garden products (great for this current heatwave), 240,000 toys and 34,000 pairs of headphones after the first day. The latter isn’t surprising as there were some genuinely great deals on headphones from the likes of Bose and Sennheiser.

Considering we’re as cynical as anyone when it comes to ‘sales’, we were genuinely surprised as anyone at the number of genuinely good deals for Prime Day this year. We checked the historical prices of every deal to see the prices in the past, so we could be sure we were recommending genuine deals.

Keep reading to see our hand-picked Prime Day deals across a range of products and categories. There’s a little something for everyone.

While Prime Day is over, it’s still possible to sign up for a 30-day Amazon Prime trial to benefit from its raft of benefits.

Scroll down to see some of the deals you missed for Prime Day. It’ll give you an early indication of what we might see for Amazon’s Black Friday 2018.

UK Prime Day 2018 – The deals you missed

If there’s a particular product you’re hoping will show up in the UK Prime Day sales, we recommend doing a search within this page (Ctrl + F on Windows or Cmd + F on a Mac) and searching for the product you’re after.

Here are some of the very best discounts we’ve hand-picked right now:

Kindle Paperwhite

The excellent Kindle Paperwhite e-reader has had a substantial £35 wiped off its usual price. We gave it a 9/10 score in our Kindle Paperwhite review, praising its great screen, impressive battery and responsive display. That was when we reviewed it full price at £109.99, too, so with £35 off it’s even more enticing.

This new price manages to beat last year’s previous record during Black Friday by a solid £5, so you can be sure you’re getting a Paperwhite for the best possible price here.

Kindle Paperwhite Amazon Prime Day Deal

Kindle Paperwhite - Includes Special Offers

Grab the Kindle Paperwhite for Amazon's lowest-ever price for Prime Day.

Fire tablets

You can bag a range of Amazon Fire tablets on massive discounts for Prime Day 2018.

At these prices, these equal the best they’ve ever been sold on Amazon, so they’re a verified bargain that don’t come around all that often.

Amazon Fire Kids Edition Tablet Amazon Prime Day Deals

Fire 7 Kids Edition Tablet, 7" Display, 16 GB, Blue Kid-Proof Case

Amazon's kid-proof tablet comes with a two-year worry-free guarantee. If your kids break it, Amazon will replace it no questions asked.

Fire HD 8 Kids Edition Tablet, 8" Display, 32 GB, Blue Kid-Proof Case

Alternatively, opt for the bigger 8" model with double the storage but an equally big discount.

Amazon Fire Tablet Amazon Prime Day Deals

Fire 7 Tablet with Alexa, 7" Display, 8 GB, Black — with Special Offers

The Fire 7 Tablet is now back down to its lowest-ever price on Amazon, equalling its Black Friday price. This is incredible value.

Fire HD 8 Tablet with Alexa, 8" HD Display, 16 GB, Black — with Special Offers

Similarly, the larger Fire HD 8 is now back to its lowest-ever price for Prime Day.

Amazon Echo and Echo Dot

Amazon has discounted the price of the Echo Dot ahead of Prime Day proper. It’s now down to just £34.99, a saving of 30% off the usual price.

If you’re looking for a way to add Alexa smarts to your home, the Echo Dot is the most cost effective introduction. Even more so with this lower price. We expect to see a lot of smart home tech showing up in Prime Day, such as Philips Hue bulbs, so picking up an Echo Dot is a good idea as it’s a fantastic way to control various devices with just your voice.

Best Amazon Echo Dot Deals

Amazon Echo Dot

The cheapest way to add Alexa to any room and control a whole array of smart devices with just your voice.

You can also pick up the full-size Amazon Echo for a big discount. This model includes an integrated speaker, whereas with the Echo Dot you’ll probably want to connect a separate speaker for better audio quality.

Amazon Echo Prime Day Deal

Amazon Echo (2nd generation)

You can grab the standard Amazon Echo model with a tasty 33% discount this Prime Day.

Finally, the Echo Show with its integrated screen is at an all-time low at half price. It works great with something like the Ring Video Doorbell (which is also on sale down the page).

Amazon Echo Show Amazon Prime Day Deal

Echo Show

Half price for the Amazon Echo Show is the best EVER price as part of Prime Day. The Echo Show has never been priced this low, making now the time to snap one up.

Fire TV Stick and Echo Dot bundle

As if the Echo Dot at £34.99 wasn’t already enough of a bargain, Amazon has decided to up the ante with this ridiculous Prime Day UK bundle. For just an extra £14.99 you can grab the Fire TV Stick with an Alexa Voice Remote.

The Fire TV Stick alone is a fantastic device, providing your television with access to streaming services such as Netflix and Prime Video, but the Alexa-enabled remote makes for such a streamlined viewing experience that you’ll wonder how you ever got by without it. It’s also available by itself for a super-low price that matches last year’s Black Friday.

Best Amazon Fire TV Stick Deals

Amazon Fire TV Stick with Alexa Voice Remote + Echo Dot (Black)

A top combo of two of Amazon's devices that work in perfect harmony.

Amazon Fire TV Stick Amazon Prime Day Deal

Fire TV Stick with Alexa Voice Remote

Amazon's diminutive streaming stick with Alexa voice remote control now back to its lowest-ever price, matching Black Friday last year.

Fire TV with 4K

You can also pick up the higher-end Fire TV model that supports 4K resolution for the lowest price it’s ever been on Amazon. This is a massive £30 saving we’ve never seen before.

Amazon Fire TV Amazon Prime Day Deal

Fire TV with 4K Ultra HD and Alexa Voice Remote (Pendant Design)

The cheapest price ever for Amazon's 4K-capable streaming box with Alexa voice remote control.

Nvidia Shield TV

If a discounted Amazon Fire doesn’t float your boat, consider the Nvidia Shield TV. It’s powered by Android TV so has loads of games and the Google Assistant built into its remote control. It also supports GEFORCE NOW and Gamestreaming making it an entertainment and gaming hub.

There are two configurations, one with and one without the game controller. Both of these are tidy discounts.

Nvidia Shield Amazon Prime Day Deals

NVIDIA SHIELD TV 16 GB Media Streaming Device with remote

NVIDIA's excellent Android TV streaming box with Google Assistant voice remote.

NVIDIA SHIELD TV 16 GB Media Streaming Device with remote and game controller

Alternatively, pick it up with the optional game controller to take advantage of GEFORCE NOW and Gamestreaming.

TP-Link Smart WiFi Plug

Use this bargain Wi-Fi smart plug to easily add voice controls to anything you want. Perfect to pair with any of the Amazon Echo deals. That way, you can use commands to turn on or off whatever you plug in, such as lamps or your coffee machine.

TP-Link WiFi Smart Plug Amazon Prime Day Deal

TP-LINK WiFi Smart Plug, Works with Amazon Alexa (Echo and Echo Dot), Google Home and IFTTT

This smart Wi-Fi plug is the cheapest it's been on Amazon. Add Amazon Alexa or Google Home voice controls to anything you plug in, so you can control things with commands like "Alexa, turn on my coffee machine".

Bosch Cordless Drill

There’s a massive discount on this Bosch Cordless Drill. It’s the lowest price it’s ever been on Amazon. We’ve not reviewed this model, but based on the 2,107 reviews averaging 4.7/5, it seems to be a customer favourite.

Bosch Cordless Combi Drill Amazon Prime Day Deal

Bosch PSB 1800 LI-2 Cordless Combi Drill with Two 18 V Lithium-Ion Batteries

A massive 45% discount on this cordless drill. Perfect for that next bit of DIY.

DJI Spark Fly More Combo

We were big fans of the DJI Spark when we reviewed it, giving it an 8/10 score. We were impressed by its diminutive size, automated flight modes and Jedi-like gesture controls. It’s a great introductory drone for people looking to get cinematic video without necessarily having advanced drone piloting skills. Other features like its palm take-off are also very impressive.

One omission from the standalone DJI Spark package is a remote control, however. This means you have to use your paired smartphone for controls, which isn’t quite as intuitive. The good news is that this Fly More Combo packs in that remote control and a raft of other accessories like travel case, propellers and batteries for longer flight time, making it great value.

All this with an excellent £100 discount makes this a great deal for anyone looking to pick up a drone.

DJI Spark Fly More Combo Amazon Prime Day Deal

DJI Spark Drone Fly More Combo - Various Colours

Grab the DJI Spark Fly More Combo, which includes the optional remote controller and host of other accessories.

Cameras: Best Prime Day UK Camera Deals – Lots of big brands

There are some massive savings on Sony and Canon cameras, perfect if you’re getting started or making an upgrade. These are our pick of the Prime Day camera deals in the UK.

Sony and Camera Amazon Prime Day Deals

Sony DSCRX100M4 Advanced Digital Compact Camera (Lightning Deal)

4K filming is a breeze with this compact camera from Sony. This Lightning Deal will be short-lived so act fast before it's gone.


A big saving on Canon's high-end DSLR that does still images and 1080p video.

Canon EOS M3 Compact System Camera with EF-M 18-55 mm f/3.5-5.6 STM Lens [Lightning Deal]

Canon's CSC is now its lowest-ever price for this Lightning Deal. Act fast before it sells out.

GoPro Hero5 Amazon Prime Day Deal

GoPro HERO5 Black Action Camera with Super Suit and Floating Hand Grip

The excellent GoPro Hero5 Black got a 9/10 review from us. Here you get some great extra accessories included for a price well below the usual selling price. While the Hero5 Black is already waterproof to 10m, the super suit lets you go to even greater depths. Perfect for scuba diving.

TVs: Best Prime Day TV Deals – LG, Sony, Toshiba and more TVs

Amazon is wiping off up to 30% from a range of TVs across great brands. The Philips scored a mighty 9/10, while the 55-inch Sony is a great deal at the price and scored 8/10 when reviewed.

4K TV Amazon Prime Day Deals

Philips 55-inch OLED 4K TV (POS9002/05)

This 4K TV combines the quality of an OLED panel with Philips' Ambilight technology at a great price.

Philips 43-inch LCD 4K TV (43PUS7303/12)

If you want Ambilight without paying for an OLED, then this 43-inch model from Philips is a great shout.

Smartphone Deals: Best Smartphone Prime Day deals – Big savings on a range of smartphones including Samsung Galaxy S8

There is an absolutely phenomenal deal on the Samsung Galaxy S8 with an included 64GB microSD for a massive saving. If you’re after a SIM-free smartphone right now, this is the pick of the bunch for Prime Day.

We gave the Galaxy S8 a rare 10/10 Highly Recommended award in our review and it’s still stood the test of time, even against the newer Galaxy S9. This is a phone that launched SIM free for £689.99, so the price has dropped considerably.

This is even better value with the bundled microSD card that lets you expand the phone’s standard storage of 64GB, so that’s double the storage. This is great value, so we recommend grabbing it before it’s gone.

Samsung Galaxy S8 Prime Day Deal

Samsung Galaxy S8 64 GB - with Samsung SDXC 64GB Memory Card

The Galaxy S8 might have been superseded by the S9 earlier this year, but it's still a beast of a handset, and a great deal at this price.

If you’re after a SIM-free Huawei or Honor phone, there are some massive savings on these Android phones, too. The Huawei Watch 2 is also on discount if you’re after a top smartwatch. There are also fantastic prices on the Moto G6 and G6 Play and Wilefox Swift 2 X.

Best Huawei and Honor Amazon Prime Day Deals

Huawei P20 Lite - Black

The dual-SIM Huawei P20 Lite looks like its flagship siblings but packs in solid mid-range internals instead and with 36% off, there hasn't been a better time to pick one up.

Huawei P Smart - Black

More than £100 has been knocked off the price of the Huawei P Smart. Another great dual-SIM mid-ranger with an extended 18:9 display.

Huawei Watch 2 - Black

The Huawei Watch 2 is one of the most comprehensive smartwatch experiences out there and with a reduction of £130 it now offers more bang for your buck than ever.

Honor View 10 - Blue

Honor's super-sized View 10 phablet packs in AI smarts, 6GB of RAM, a whopping 128GB of storage and dual-SIM functionality.

Honor 7C - Black

This decidedly feature-packed affordable Honor boasts dual-SIM functionality, an extended display and face unlock, all for under £125.

Motorola Moto G6 Play - Amazon Prime Day Deal

Motorola Moto G6 Play

The excellent Moto G6 Play already offered plenty of bang for your buck but you can save even more with this worthwhile Prime Day deal.

Motorola Moto G6 - Amazon Prime Day Deal

Motorola Moto G6

A curved glass body, dual rear cameras, a clean take on Android 8.0 Oreo and as a result of this Amazon-exclusive deal, a sub-£200 price tag? It'd be rude not to…

Wileyfox Swift 2 X - Amazon Prime Day Deal

Wileyfox Swift 2 X

Wileyfox’s current flagship may have just reached its first birthday but a significant discount means it's still worth your consideration.

Have a read of our SIM Only Deals page if you need a phone contract to go along with these great phone deals.

Headphones: Best Prime Day Headphone deals – Beats, Bose, Sennheiser and more

Great headphone deals are a staple of Prime Day, and 2018 is no different. Amazon will be taking 30% off a range of top-brand headphones for the big day. That’s across a range of different types of headphones, from noise-cancelling to running and sports headphones.

The Jabra Elite Sport truly wireless buds in particular are great value for headphones that include an integrated heart rate monitor and plenty of sports-tracking features. The Beats Solo3 are also the lowest price Amazon has ever sold them, making them a great choice for a particularly popular model.

Fitness Trackers: Best Prime Day Fitness Tracker Deals – Cheapest Fitbit Charge 2 and Blaze yet this Prime Day

We’d recommend both these fantastic fitness trackers with the Fitbit Charge 2 sitting atop our list of the Best Fitness Trackers.

Right now, for Prime Day 2018, you can bag a Fitbit Charge 2 for just £79.99, which is the lowest price it’s ever been available from Amazon. Similarly, the Fitbit Blaze is at an all-time low at £99.99.

Fitbit Amazon Prime Day Deals

Fitbit Charge 2 Heart Rate and Fitness Wristband [Multiple Colours]

The lowest-ever price from Amazon for the excellent Fitbit Charge 2. Includes a range of automated exercise modes, integrated smartphone notifications and a heart rate monitor.

Fitbit Blaze Smart Fitness Watch [Multiple Colours]

Fitbit's original fitness watch is now at its lowest-ever price for Prime Day. The data rich colour screen has workouts you can follow directly from your wrist.

If you want something even more discreet but still want to keep tabs on your fitness levels, then this bargain hybrid smartwatch could be a great buy.

Nokia Steel Amazon Prime Day

Nokia Steel - Activity & Sleep Watch [Lightning Deal]

Putting the smart in smartwatch, the Nokia Steel has the looks of a classic timepiece but the activity and sleep-tracking skills of a fitness tracker. This Lightning Deal won't stick around, so snap it up before it's gone.

There are also some sensational deals from both Garmin and Huawei for their sports watches and fitness trackers. Something for every budget/

Garmin Vivoactive 3 Amazon Prime Day Deal

Garmin Vivoactive 3 GPS Smartwatch with Built-In Sports Apps and Wrist Heart Rate, Gunmetal

The lowest-ever price for Garmin's GPS-enabled sports watch with integrated heart rate monitor and smartphone notifications.

Garmin Vivosport Amazon Prime Day Deal

Garmin Vivosport Smart Activity Tracker with Wrist-Based Heart Rate and GPS -Black (Limelight), Large,010-01789-03

An all-time low price for this fitness sports band with a colour touchscreen and GPS. We gave it 8/10 when we originally reviewed it, too.

Huawei Band 2 Pro Amazon Prime Day Deal

Huawei Band 2 Pro Fitness Wristband Activity Tracker - Black (Built-in GPS, Up to 21 days usage)

This budget-friendly discreet fitness tracker is now cheaper than ever.

Bluetooth Speaker: Best Prime Day Bluetooth Speaker Deals – UE Wonderboom and Megaboom

We’re big fans of Ultimate Ear’s Bluetooth speakers here at Trusted Reviews, so now that they’re at their lowest ever price we love these even more. Both of these are waterproof and rugged, making them perfect for taking out on the road. The UE Wonderboom comes as a twin-pack and can be paired in stereo. You’re actually getting two speakers for less than the price we reviewed just one when we gave it 9/10. Phenomenal.

Bluetooth Speaker Amazon Prime Day Deals

Bang & Olufsen Beoplay A1 Bluetooth Speaker

This small speaker puts out an impressive amount of sound for the price and it's received a decent discount.

Bang & Olufsen Beolit 17 Wireless Bluetooth Speaker

Our one criticism of this 5-star speaker when we reviewed it was its high price, which makes it a very tempting prospect when it's on sale.

Ultimate Ears Wonderboom Bluetooth Speaker

Want a Bluetooth speaker that can stand to get a little wet? Try this diminutive model from UE.

Ultimate Ears Blast Bluetooth Speaker

The Blast is the middle sibling of the UE range, and also features Alexa voice controls.

Ultimate Ears Megablast Bluetooth Speaker

The Megablast is a real beast of a Bluetooth speaker, and features the same Alexa controls as its smaller sibling.

Vacuum Cleaners: Best Vacuum and Robot Vac Prime Day deals – Neato and iRobot

No one likes having to vacuum the home, so why not invest in a robot vacuum to do it for you? You’ll be able to save a substantial 40% off a range of robot vacuums across these popular brands as part of Prime Day. Tidy.

We’ve reviewed a number of robot vacuums here at Trusted Reviews, so be sure to check our Best Robot Vacuum Cleaners guide for everything you need to know about picking an automated vacuuming friend.

Robot Vacuum Cleaners Amazon Prime Day Deals

iRobot Roomba 671 Robot Vacuum Cleaner

It's not iRobot's top of the line robot (that's the Roomba 980), but the 671 uses the same great app and also integrates with Alexa.

Neato Robotics Botvac D7 Robot Vacuum Cleaner

It's more expensive, but the D7 allows you to set 'no-go' areas using the app if you want it to avoid your expensive cables for example.

Neato Robotics Botvac D5 Robot Vacuum Cleaner

Neato's mid-tier model is also available if you want to spend less money.

There are also some great savings on Shark vacuum cleaners with all three of these coming in at the lowest-ever prices on Amazon.

Best Shark Vacuum Cleaner Amazon Prime Day Deals

Shark Cordless Stick Vacuum Cleaner [IF200UKT] - Pink

With its biggest reduction ever, this powerful pet-centric cordless vacuum is equipped to handle both hardwood and carpeted floors with ease.

Shark Upright Vacuum Cleaner [NV601UK] - Blue

The lift-away design allows the Shark NV601UK to instantly transform into a handheld vacuum for easier cleaning of stairs, ceilings and other hard-to-reach areas.

Shark Upright Vacuum Cleaner [NV801UKT] - Navy

This deliciously affordable vacuum shares in the NV601UK's lift-away design and comes perfectly equipped to deal with pets too.

Laptop Deals: Best Laptop Prime Day deals – Surface Pro, Asus Chromebooks and more

Some major savings on the Surface Pro including type cover. Or, if your budget isn’t quite as high, this Chromebook is incredible value for anyone with more basic needs. It’s ruggedised, too.

Microsoft Surface Pro Amazon Prime Day Deal

Microsoft Surface Pro 12.3-Inch Laptop with Platinum Type Cover - (Silver) (Intel i5-7300U, 8 GB RAM, 128 GB SSD, Windows 10 Pro)

This is the market-leading 2-in-1 tablet/laptop, and it comes with a bundled TypeCover keyboard to boot.

Asus Chromebook Amazon Prime Day Deal

Then there are some great options from Lenovo and its Ideapad range, both for budget and gamer needs.

Lenovo Ideapad Amazon Prime Day Deals

Lenovo IdeaPad 120s 14-Inch Laptop - (Mineral Grey) (Intel Pentium N4200, 4 GB RAM, 64 GB eMMC Storage, Windows 10 S)

A budget laptop for taking on the road from Lenovo's IdeaPad S series. Now its cheapest price yet for Prime Day.

Lenovo IdeaPad 520s 14-Inch Full HD Laptop - (Grey) (Intel Core i7-7500U, 8GB Ram, 256GB SSD Windows 10 Home)

This top-spec Ultrabook comes with a powerful, quad-core Intel Core i7 processor. This big saving makes it its cheapest price yet.

This serious Asus gaming model is also worth considering.

Asus FX504 Amazon Prime Day Deal

ASUS FX504 15.6-inch Full HD Gaming Laptop (Black) - (Intel i5-8300H Processor, 8 GB RAM, 1 TB HDD, Dedicated Nvidia GTX 1050 2 GB, Windows 10)

£50 off a GTX 1050 gaming laptop, ready for the summer holidays. Amazon's lowest price so far.

Computing Deals: Best Computing Prime Day deals – Networking, SSDs and monitors all discounted

There are some serious discounts to be had across a whole raft of computing accessories and peripherals. Here are the absolute best:

These wi-fi extenders use mesh networking tech to make wi-fi dead-spots a thing of the past. The great news is that these kits are seriously discounted.

Netgear Orbi Amazon Prime Day Deal

NETGEAR RBK50 Orbi Whole Home Mesh Wi-Fi System

A two-pack of our top-scoring Mesh Wi-Fi router system.

Linksys Velop Amazon Prime Day Deal

Linksys Velop Dual Band Whole Home Wi-Fi Intelligent Mesh System – Pack of 3

A three-pack of the great-value mesh Wi-Fi system

If you’re after a monitor, consider these serious upgrades: