Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Amazon opens its first physical bookshop today

Famed online retailer and ebook specialist Amazon is about to get physical with its first ever bookshop.

Amazon will open Amazon Books in Seattle later today, at 09:30 PST. And yes, that means it will be selling proper physical books, made of paper.

Of course, it wouldn’t be Amazon without some huge sophisticated algorithms running things. Sure enough, Amazon will utilise its website data to determine which books it sells, as well as a little curation.

Naturally, Amazon Books will also be used to sell Amazon’s range of Kindle ebook readers, as well as its other hardware. That means you’ll also be able to walk in and try out Amazon’s Fire Tablets, the Echo smart speaker, and the Fire TV.

While initial photos from the Amazon website appear to show a fairly typically designed bookshop, Amazon is doing some things differently. For example, it’s displaying its books face-out rather than stacking them in spines-out.

It’s also giving each of its books a little placard with an Amazon rating and one of its customer reviews.

Related: Which Kindle should you buy? Amazon’s ebook readers compared

Another appealing thing about Amazon Books is that the book prices in-store will match the company’s online pricing. In other words, it’ll be a lot cheaper than other bookshops.

Amazon looks like it means business with its first bookshop, so it could well be the first of many.

Next, take a look at our Amazon Kindle Voyage review:

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words