Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Amazon might make a wearable to help you buy more stuff

Amazon hasn’t made a wearable device yet, but CEO Jeff Bezos refused to rule it out in a recent interview.

You might think of Amazon as an online retailer, but one of the key ways it sells you stuff is through its own custom-made hardware. Think the Amazon Fire, the Amazon Fire TV, and the Amazon Echo.

We haven’t seen an Amazon wearable as yet, but don’t discount the possibility of one in the future. Speaking at the Code Conference recently, Amazon founder and CEO Jeff Bezos refused to comment on future Amazon devices. However, he also didn’t deny that the company was looking into the wearables space.

“I think it’s a super interesting market, and I obviously can’t talk about our future roadmap,” Bezos told The Verge following the interview. “But I think that’s also in its infancy. I think you’re going to see a bunch of different products be successful there, different functions … but I don’t think you’ve seen the tip of the iceberg yet.”

All of which seems to suggest – at least to our ears – that Amazon is looking into new approaches to the whole wearable market. Presumably geared around parting you from your money.

So, given that earlier point about Amazon products helping you buy stuff, how would an Amazon wearable fit in? Browsing through the company’s vast online store on a 1.5-inch smartwatch display sounds like some version of hell.

With Amazon’s Alexa voice-activated assistant doing great business for the company over on its Echo speaker, we have to believe that an Amazon smartwatch would utilise the same tool. It could be the ideal hands-free interface.

Related: Best smartwatch 2016

Perhaps Amazon could work in some Dash-like one-button reordering system for those repeat orders, while it’s at it.

It’s all just speculation at present, of course. But it seems Amazon is at least thinking about how it might enter the wearables market.

Next, take a look at our Amazon Kindle Oasis review video:

What would you like to see in an Amazon wearable? Let us know in the comments

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.