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Amazon launches HDR for Prime Instant Video UK

Amazon has just announced the official UK launch of its High Dynamic Range service for Prime Instant Video.

The new HDR mode will be available on two Instant Video series, namely Mozart in the Jungle and the upcoming Red Oaks.

However, Amazon says additional HDR titles can be “expected this year”.

What’s more, you won’t need to pay any extra to access HDR footage if you already have a Prime membership.

The launch makes Amazon the first video streaming service to offer content in HDR.

For the unaware, HDR is a photographic technique that makes images brighter and more detailed.

It basically takes several different exposures of an image and then combines them. This allows you to retain detail in the highlights and shadows of an image that would otherwise be lost.

As such, you’ll get more light information – the luminance range – from your on-screen footage.

Check out our guide to HDR TV, what it is, and why you should care right here.

“HDR provides a truly stunning visual experience and we’re excited that our original series, Mozart in the Jungle and the pilot episode of Red Oaks are the first titles to be made available in the unmatched picture quality,” explains Jay Marine, Amazon’s VP for Instant Video in the EU.

Marine continues: “We can’t wait for Prime members to watch and re-watch these titles, and look forward to adding even more in HDR for all our customers to enjoy this year.”

Related: Amazon Prime Instant Video vs Netflix

Amazon now offers both HDR and 4K Ultra HD content, while Netflix only currently provides the latter.

However, Netflix has already confirmed interest in bringing High Dynamic Range content to customers eventually.
Are you excited to try out Amazon’s new HDR mode? Let us know in the comments.

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