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Amazon Fire TV and Fire Stick have slam-dunked the Apple TV again

Amazon has announced it’s rolling out an update for the Fire TV and Fire Stick streaming devices that improves voice search and offers more personalised recommendations from top apps.

Amazon says the OTA update now enables universal search voice commands with more than 75+ apps, including Netflix, which is more than rivals such as the Apple TV and Roku.

Apple has worked hard to sell fans on the concept of Universal Search within the 4th-gen Apple TV, but has so far been stingy when it comes to opening it up to developers. There are currently only 35 apps that work with the Siri remote in the US.

Related: Amazon Fire TV Stick review

Additionally, Amazon Video users can now benefit from the Alexa assistant to jump back, skip ahead to move to the next episode.

Speaking of Netflix, the Fire TV devices now includes personalised recommendations from the pre-eminent streaming service as well as HBO GO (and soon HBO Now).

Finally, the update – which is rolling out today – enables users to request sports scores from the Alexa assistant, providing they’ve set it up within the Alexa app for Fire tablets, iOS or Android.

Amazon is feeling particularly bullish about the Fire TV devices at the moment, claiming its the most reviewed produt in the e-commerce site’s history.

It currently stands at over 100,000 reviews, with Amazon claiming it to be the best-selling streaming media player in the US.

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