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Amazon acquires leading digital comics company Comixology

Amazon has revealed that it is purchasing Comixology, the leading digital comics platform.

The online giant has taken over online shopping and digital reading, and in the Amazon Fire TV it recently announced its plans to take over the living room.

Now, with the acquisition of Comixology, Amazon has added another string to its bow (you can read that as a tenuous Green Arrow/Hawkeye reference if you like).

Comixology leads the way in digital comic reading with its guided view technology. This technique leads you through a comic book, highlighting and expanding the next panel in sequence. It’s been adopted by both DC and Marvel for their respective digital services.

Comixology’s library of supported publications is extensive, covering 75 of the top comic publishers (including the aforementioned big two) as well as a number of independents.

All of this has resulted in considerable success for the Comixology team. The Comixology app was the top-grossing non-gaming iPad app for 2012 and 2013.

“We’ve long admired the passion Comixology brings to changing the way we buy and read comics and graphic novels,” said Amazon vice president David Naggar in a statement. “We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”

In a note on the Comixology website, co-founder and CEO David Steinberger assured fans that Comixology would “retain its identity as an Amazon subsidiary.” Apparently, this will include the company remaining at its current New York headquarters.

As yet, no specific details have been forthcoming on the terms of the deals, though the acquisition is expected to go through in the second quarter of 2014.

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