Samsung will reportedly begin rolling out advertisements to the homepage of Smart TV owners in Europe.
A Wall Street Journal report says the ads, which have already rolled out in the US, will appear on televisions in the EU this summer.
The new tile advertisements will appear alongside regular smart TV apps like Netflix, iPlayer and the like.
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Samsung is currently the world’s best-selling TV manufacturer and won the Which? award for Best TV Brand over the weekend.
The company reportedly owns around a 5th of the TV market with sales of 50 million sets a year.