Apple is hoping to tempt iCloud users into upping their digital storage locker with a free month on a higher tier.
Currently, when iCloud users have filled their 5GB free allowance, they’re given a notification suggesting they buy more. Now users are seeing a new message promising them a free trial of the 50GB plan.
“You do not have enough space in iCloud to back up your iPhone,” the new message reads. “A 50GB plan gives you plenty of space to continue backing up your iPhone. Your first month is free and it’s just $0.99 each month after.”
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Once you’ve clicked a “Get 50 GB Free For 1 Month” button, you’ll be able to choose from the 50GB, 200GB or 2TB plans and enjoy a free month before the regular price kicks in (via AppleInsider).
The free month is a savvy ploy from Apple because once users have all of that extra data backed up, they’re unlikely to want to surrender it once the free month expires.
Currently Apple charges $0.99/£0.79 a month for 50GB of storage, $2.99/£2.49 for 200GB and $9.99/£6.99 for 2TB. Users will have to cancel the plan before the end of the free month to prevent it rolling over onto the paid tier. However, is anyone really going to cancel once they upgrade?
The new tiers and pricing structure came into effect last year, with Apple dropping the 1TB tier completely and lowering the price for the 2TB option. The free 5GB of storage has long been available with every Apple ID.
Will you be taking advantage of Apple’s free month of iCloud storage? Let us know @TrustedReviews on Twitter.