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LG explains why G7 ThinQ doesn’t have an OLED screen

When the LG G7 ThinQ finally arrived this week, the company surprisingly omitted the OLED display technology in favour of an LCD-based IPS panel.

Given LG is perhaps the world’s forefront OLED screen manufacturer, it was a surprising choice.

Now LG has explained the reasoning behind the decision; it’s saving all of those delicious OLED displays for its next-gen ‘V-Series’ phones.

Android Headlines spoke with LG about the decision, with the company saying the V-Series phones are “more innovative” than the G-Series phones.

Apparently, LG plans to save the most premium specs for that range, while the G-Series will have a component list more in-line with mainstream consumption.

Related: Best Android smartphones

The company said it isn’t doing this to save money. It explained the LCD screens used in the G7 ThinQ feature new technology that’s still pretty costly.

In fact, they’re the same panels being used in LG’s latest LCD television sets.

Thanks to its LG display arm, the company points out its among the only phone manufacturers able to built the two display technologies for itself, making things easier for the company.

All the nits

With the G7, LG is promising 1000 nits of brightness, meaning it should be pretty resistant to bright sunlight.

In our fist look at the phone, published today, reviews editor Alastair Stevenson wrote: “The 1000 nits capacity is unheard of on OLED phone screens, which usually struggle to break the 600 nits threshold. According to LG, it meets true HDR 10, not the mobile HDR standard seen on most flagship phones such as the Galaxy S9.”

He continued: “In general, the G7’s screen will never go above 600-700 nits unless you enter a set of predefined conditions – such as very bright sunlight – where it will kick into “Super Bright” mode. You can also manually crank up the screen brightness to 1000 nits for three minutes by tapping on an icon next the brightness slider.”

LG next V-Series device, likely to be the V35, will probably launch at the IFA tech show in Berlin late in the summer. OLED lovers will need to bide their time.

Are you going to wait for the OLED-packing V40? Or does the G7 ThinQ’s screen sound just fine? Let us know @TrustedReviews on Twitter.

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