Tech is enabling us to experience all kinds of new realities… there’s virtual, augmented and mixed reality platforms out there, but it looks like Microsoft is about to introduce another; direct reality.
Ahead of the firm’s E3 press conference, it has emerged there company has applied to trademark the term ‘Direct Reality.’
Given this appears to have a gaming focus, there’s half a chance we might see what this is all about during the event on Sunday.
Related: Microsoft E3 press conference preview
Picked up by Gamespot, the trademark application covers “computer game software,” “online computer game software,” and “computer software for holographic applications.”
Holographic is clearly the key word here. Could Microsoft be working on a gaming solution that becomes available through the company’s HoloLens headset?The trademark was only filed on June 2, so it could be that any reveal on this is a long way away. However, the timing is conspicuous.
Microsoft has already confirmed there’ll be no news about Xbox VR during the E3 press conference, so an announcement on whatever Direct Reality turns out to be might not be imminent.
The company is planning to detail the Project Scorpio console in full detail during the event, which kicks off at 10pm UK time on Sunday night. It’ll also be streamed in 4K for the first time.
What do you think Microsoft is up to here? Do you expect the tech to debut this weekend? Share your thoughts in the comments section below.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.