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What is Prime Day? Find out the details of Amazon’s exclusive sale

Prime Day 2022 is just around the corner but there’s a lot to be aware of if you want to make the most out of Amazon’s yearly sale.

For Amazon customers, there’s no bigger event on the sales calendar than Prime Day. With regards to Amazon’s output of deals and the value of those deals, Prime Day has come to eclipse Black Friday and then some.

Unlike Black Friday however, Prime Day isn’t as simple as just rocking up to your favourite retailer and seeing what offers they have in store. Nope, there’s a lot more to know if you want to make the most out of Amazon’s sale, but we’re here to help you navigate it all.

What is Prime Day?

Prime Day is Amazon’s exclusive sale that happens once a year. Unlike other sales events, the deals on offer aren’t available to the general public – instead they are only accessible to users who have an active Amazon Prime membership, hence the ‘Prime Day’ moniker.

When is Prime Day?

Prime Day 2022 will be taking place on July 12 and 13. Just like last year’s sale, Prime Day 2022 will be a full 48-hour event, giving you a substantial amount of time to find a bargain.

When should I sign up for Amazon Prime?

Amazon currently offers a free 30-day trial of Prime for anyone who’s yet to sign up, and given that Prime Day 2022 is under a month away, we’d recommend signing up anytime between now and July 12.

If you do sign up for Amazon Prime ahead of the sale then you’ll be able to make use of next-day delivery, as well as access to services like Prime Video and Kindle Unlimited, just to name a few.

Is Prime Day better than Black Friday?

The answer to this question depends entirely on where you plan to shop and the items that you want to buy. For those who shop exclusively at Amazon, or who want to bag a bargain on Amazon’s own-brand products like the Kindle Paperwhite or the Echo Dot 4th Gen, then Prime Day is easily the better option.

Amazon has been keen to point out that it won’t best its own Prime Day deals throughout the year, but other retailers aren’t beholden to this. If you’re shopping from the likes of Currys, Very or Argos, then you’ll definitely want to wait until Black Friday as that’s when the majority of tech bargains surface.

What is the return policy during Prime Day? 

Amazon’s return policy is not affected by Prime Day, meaning you have the usual 30-days to send back any items you’re unhappy with. This excludes non-returnable items, which you can find a full list of over on Amazon’s help page.

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