When is Black Friday?: The date and origin of Black Friday

When is Black Friday? If you’re looking to get a head start on Black Friday, the most important thing to know is when you can expect the big day itself. You can find the answer – and more – right here.

When is Black Friday?

The Black Friday date for your diary is Friday November 23rd, 2018.

But while Black Friday might sound like a one day event, you really should think of it as something much longer in duration. Each and every year, the retailers like Amazon, John Lewis, Argos and Currys push their Black Friday sale further forward. We would fully expect Amazon to start its sale from as early as November 12th to really build anticipation towards the main event. Currys often has what it calls a ‘Black Tag’ sale early in November, too.

If one of the retailers jumps the gun early, you can be sure the competitors will look to react. This sort of price war is one of the best parts of the whole Black Friday period, and that’s great for consumers. Expect plenty of price-matching and under-cutting. Practically everything is fair game for a discount, too. So whether you’re after a new TV, fitness tracker or pair of headphones, it could pay to keep an eye open during November. Head over to our Black Friday 2018 UK guide where we go through everything you need to prepare for the massive sales event including what to expect to go on sale.

So now that you know the date to expect, keep reading if you want to take a trip down memory lane, as we’re about to go into Black Friday’s origin story.

When is Black Friday

Origin of Black Friday – Is there a deeper meaning?

If you’re looking for some deeper Black Friday meaning, you might be a little disappointed to find it nowadays has no religious or historical meaning. Today it’s about serious retail therapy.

But looking further back, Black Friday supposedly has multiple origin stories depending on who you ask. In more recent times, it’s been associated with Philadelphia as a bit of local slang. It refers to the smog and traffic caused by the big shopping day following Thanksgiving and was commonly used by local police and bus drivers.

Famous fact-checking website Snopes, on the other hand, reports that ‘Black Friday’ refers to the practise of workers pulling a sicky on the day after Thanksgiving so they could get four days off work. Cheeky. There’s also the notion that Black Friday is an accounting term referring to the first day most retailers began turning a profit for the year, thereby taking them out of the red and firmly into the black (referring to the colour of ink). That latter one coincides nicely with how Black Friday is all about shopping today.

But, regardless of what you might believe in terms of its origins, Black Friday has always occurred on the Friday immediately after Thanksgiving. Today, in its shopping guise, it’s been responsible for some of the infamous scenes of people madly rushing into stores, hell-bent on grabbing a bargain buy. Things have generally calmed down a lot since then, especially as most shoppers have turned to online retailers for their shopping.


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