Best TV Deals for July 2018: Cheap 4K TVs in every size

Best TV Deals: Ahead of Amazon Prime Day 2018 there are still some excellent deals to be had when buying a new TV, and we’ve found the best of them for your convenience.

With the world cup now upon us, there’s never been a better time to upgrade your set-up and indulge in glorious 4K footy with maybe a bit of HDR (High Dynamic Range) on the side to spice things up. Believe me, you haven’t watched a game of football until you see it with all the modern bells and whistles of the latest available tech.

Related: What is HDR?

Luckily for consumers, kitting out your living room doesn’t need to be an apocalyptic experience on your bank account. Thanks to healthy competition between retailers and an extensive range of TV’s to choose from, the deals that are available might surprise you.

Some 55-inch models come in south of £500 and on occasion 65-inch behemoths for less than £600. That’ll leave you with plenty of extra cash to either put towards a solid soundbar or that collection of pug-cushions you’ve had your eye on – we’re not here to judge. What we are here for is to streamline the purchasing process and provide you with the best deals upfront so that you can choose the TV that’s right for you.


Jump to: How to choose a 4K TV deal


So whether you’re looking for a budget-friendly TV or one of the latest top-of-the-range flagship OLED models from Samsung, Sony, LG or Panasonic, there are always discounts to be had if you know the right place to look.

We’ve used our expert knowledge to find the best 4K TV deals that won’t leave you with a severe case of buyer’s remorse or a massive dent in your wallet.

Get a head start on Black Friday with some of the best TV deals broken down by the UK’s biggest retailers. Once you’ve bagged yourself a fancy new TV, take a look at our Best Soundbar Deals to take your home cinema experience to the next level.

Best TV Deals of the Week

All prices were correct at time of publication.

Best Argos TV Deals

Hisense H43N5700 43 Inch 4K Ultra HD Smart TV With HDR

Your eyes do not deceive you. You can get a 43-inch 4K HDR TV for just £349.

Sony BRAVIA KD49XE7073SU 49 Inch 4K Ultra HD TV With HDR

This stunning 49-inch Sony BRAVIA will look great in your living room and includes all the catch up and streaming services you could want.

Best Amazon TV Deals

Toshiba 32L3753DB 32-Inch Full HD with Built-in Freeview Play

This super budget-friendly Full HD 32-inch model is perfect for a spare room and includes integrated Freeview Play. It has all the connections you could want, including a now rarer SCART connection making it great for connecting up older devices like retro games consoles or VHS players in a spare room.

Hisense H65N5750UK 65-Inch 4K UHD Smart TV

You can take off a whopping saving off this ginormous 2017 model from Hisense. This the lowest price it's ever been available for from Amazon.

Hisense H43N5500UK 43inch 4K UHD Smart TV

It's not often you see a 43-inch TV for this little money. It checks all the right boxes with 4K and HDR while being light on your wallet.

LG OLED55B7V 55 inch Premium 4K Ultra HD HDR Smart OLED

A gargantuan saving on one of the best TVs we've ever tested. This OLED model boasts phenomenal picture quality and a stunning design.

Best Currys TV Deals

LG 49SJ810V 49" Smart 4K Ultra HD HDR LED TV

A massive saving on this big TV. This model has 4 HDMI ports, so no shortage of connections for your set top box, games consoles and more.

50UK6950PLB 50" Smart 4K Ultra HD HDR LED TV

A massive 50" model with an equally big saving. This model also supports HDR10.

Best John Lewis TV Deals

LG 55SJ850V LED HDR Super UHD 4K Ultra HD Smart TV | Now £729, save £250

You can save a substantial £200 off this handsome 55" LG TV that includes Harman/Kardon tuned speakers and a central crescent stand, perfect if you only have a small TV stand. Also includes a 5 year warranty.

LG OLED55B7V OLED HDR 4K Ultra HD Smart TV + FREE soundbar | Now £1,499, save £300

Not only do you get an industry-leading 5-year warranty from John Lewis, but you also get an LG SK1 Soundbar worth £100 included absolutely free, making this a fantastic deal all round on one of the absolute best OLED models available.

Best Very TV Deals

LG 55UJ630V 55 inch, 4K Ultra HD HDR | Now £479.99, save £60

This big 55-inch LG TV includes built-in Freeview Play, letting you easily catch up on shows you've missed. It also runs webOS, LG's excellent operating system. It also supports Dolby Vision for even better HDR performance.

Hisense H49N5500UK 49 inch, 4K Ultra HD, HDR | Now £349, save £171

A massive 49-inch HDR TV for £350 sounds almost too good to be true, but it's a reality with a big £170 saving on this model.

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How to choose a cheap TV deal

Sony 4K

Back in the day, 4K was a luxury limited to the very top echelons of the TV market. But since 2015 the price of a 4K TV has rapidly dropped to the point it’s now pretty easy to pick one up without spending oodles of cash.

But before you go rushing off to buy the first 4K TV you see, be warned, 4K isn’t the badge of quality it used to be. Nowadays, 4K, or Ultra HD as some manufacturers like to call it, is just a descriptive term telling you exactly how many pixels your screen can display at any one time. There are all manner of more important technical questions you need to answer before parting with your cash.

First of all, think about what size you need. The idea of a 65-inch beast may be appealing at first, but think if it’ll actually fit in the space you plan to put it.

43-inch: If you’re living in a small flat, or looking for a 4K TV for a spare room or bedroom, this is a good size. They’re also generally the most affordable 4K TV option you’ll find.

49-inch: Another common size point for most TV manufacturers and the one that will comfortably sit in most UK lounges.

55-inch: The breaking point where you enter big screen TV territory. The screens generally cost more than their smaller siblings, but if you have the space they’re great for movie binging and split screen gaming.

65-inch: These are the biggest screens you’ll get without having to sell a kidney. Though they’re generally more expensive, there are still some cracking deals on 65-inch TVs if you know where to look and some aren’t that much more than a 55-inch model.

There are a multitude of different operating systems being used on TVs at the moment, each of which features very different user interfaces varying features. If you’re buying for someone that’s not too tech savvy, you may want to stick with something they’re already familiar with.

Related: Best 4K TVs

HDR is another important consideration as it can take your viewing experience to a whole new level. HDR TV’s earn their street cred by having a much greater colour spectrum to delve into over their 4K-only cousins. Those additional colours create a much higher level of contrast which becomes apparent the second you lay your eyes on a HDR-enabled screen.

A plethora of companies have been quick to jump on the HDR bandwagon, utilising the extra oomph in their latest products. On the streaming side, Netflix, Apple and BBC iPlayer have already begun offering HDR-ready content. In the world of gaming, the Xbox One X and PS4 Pro make full use of HDR technology to make their games pop in a way that true audio-visual purists have been clamouring for.

Needless to say, there’s now no shortage of content that take advantage of HDR for enhanced visual quality.

The issue is, not all manufacturers are being entirely honest with their use of HDR branding. Some cheaper brands are claim to offer high dynamic range, when the TV doesn’t actually meet the formal HDR standards more established players have agreed on.

As a rule of thumb, when buying a 4K HDR TV keep an eye out for UHD Alliance HDR or Dolby Vision branding/certification on the box if you want the best picture quality.

Keep in mind the TV’s speakers, too. As TVs get thinner, sound quality is often sacrificed. It’s simple physics that a bigger speaker is able to move more air to create better sound. So as TVs become more razor-thin, sound quality often takes a hit. Some TVs still sound better than others, and some manufacturers have gotten clever with how they deliver sound.

Certain Sony Bravia screens use the entire display as a speaker, for instance. Otherwise, if you really care about sound quality, check out our Best Soundbar Deals page for some top bargains to go with your cheap TV.

Spotted any great TV deals? Let us know on Twitter @TrustedReviews.