Amazon slashes price of 55″ Sony 4K HDR television to just £749

Game of Thrones may be over but winter is coming, so why not invest in a great 4K television to drool over during the chilly months ahead?

Luckily for you, Amazon has a great offer on a Sony Bravia 55-inch 4K HDR Smart TV, selling the set for a bargain price of just £749.

That’s £151 cheaper than the usual recommend retail price of £900, so you’re saving a fairly generous 17%.

We’ve checked this discount against historical Amazon pricing on the CamelCamelCamel tracker, and can gladly confirm that £749 is the cheapest Amazon has ever sold this television for.

It previously retailed for £1,000 back in June, and then £950 in July, with the average overall price working out at £899.33 during its time on sale.


This television has a 55-inch screen with a 4K Ultra HD display resolution. That means it’s capable of playing 4K/UHD content from services that already offer such goodness, including Netflix and Amazon Video.

But the other key advantage of this television is that it supports HDR – or High Dynamic Range – content. That’s a type of video that has a wider colour gamut and a greater range of lights and darks, making for a better image overall. To watch HDR, you need two things: (1) HDR footage, from the likes of Netflix and Amazon Video, and (2) a HDR television.

This makes this smart Sony TV a particularly compelling buy for TV and movie fanatics who are keen to watch content in high quality.

We haven’t reviewed this exact model of television, so we can’t speak to its quality. However, it’s managed to earn a fairly decent 3.8/5 score on Amazon based on 76 user reviews. Here are a few user comments:

  • “Everyone looking for a great 4K UHD TV, I believe, one should look no further than Sony. It’s simply the best, and [the] Android platform makes it even more futuristic and user-friendly.”
  • “The picture quality is amazing, and when playing 4K content, is breathtaking.”
  • “Excellent. Great price. Loaded with everything. Buy it again, highly recommended.”

Related: Best TV

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