The Galaxy Watch Ultra is now cheaper than the 44mm Galaxy Watch 7

Update: While the deal is still available, there’s a good chance that the model listed is the EU version of the Galaxy Watch Ultra. All features should work perfectly fine except for LTE connectivity when away from your smartphone.

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In an unprecedented turn of events, it’s now possible to get Samsung’s flagship wearable for less than the price of the 44mm Galaxy Watch 7.

I’ve been covering deals in the smartwatch space for well over half a decade now and I’ve never seen anything like this. Even though it launched last year with a price tag of £599, it’s now possible to buy the Samsung Galaxy Watch Ultra for the vastly reduced price of only £349.

This deal comes courtesy of Laptops Direct, and it actually makes the Watch Ultra cheaper than the £369 price tag of the 44mm Galaxy Watch 7. You don’t really need me to tell you which one offers better value here.

Positioned as Samsung’s alternative to the powerful Apple Watch Ultra 2, the Galaxy Watch Ultra packs a ton of features that you won’t find on the company’s other watches, particularly when it comes to durability.

Much like the Galaxy S25 Ultra, the Galaxy Watch Ultra uses a far more robust titanium chassis that allows it to more successfully withstand the elements. Encased within that chassis is a gorgeous 1.5-inch AMOLED display which is incredibly easy to read, even in broad daylight, and it makes everything from watch faces to notifications pop with impressive clarity.

The larger display also makes it easier to interact with Wear OS, and it’s precisely why you might want to consider getting the Watch Ultra instead of a Garmin. While the best Garmin watches no doubt have more impressive battery life, you are getting a much broader degree of smart features with Samsung’s offering.

Courtesy of Wear OS, you’ve got access to key apps like Google Maps, WhatsApp and Google Wallet, all from your wrist, and it’s possible to leave your phone at home and listen to music playback directly from the watch itself when you’re out on a run.

The watch also packs a ton of great health and fitness features, with reliable GPS and heart rate accuracy, alongside detailed sleep tracking that gives you actionable advice on how you can improve your circadian rhythm for better post-workout recovery.

At just £349, the Galaxy Watch Ultra is an absolute steal, and if you’re in the market for a robust Wear OS watch then this is the only one that’s worth considering right now.