We haven’t seen the Fitbit Ionic Adidas edition for less than this


Update: An earlier version of this article made reference to a free £10 Amazon gift card, unfortunately that promotion has now stopped. Even without, you’re still getting a great discount.


If you’re after Fitbit’s top-end fitness tracking sports watch, you don’t want to pass up on this bargain.

The Fitbit Ionic was the company’s first real stab at a proper smartwatch, having purchased smartwatch pioneers Pebble. The Ionic packs in both smartwatch smarts but also Fitbit’s famed fitness and sports tracking with all the tech you could want. That means its PurePulse heart rate monitor and built-in GPS so you don’t have to bring your phone on a run with you.

Buy now: Fitbit Ionic Adidas edition for £215.99, save £84 from Amazon

Right now, you can save a whopping 28% on the Adidas special edition model, bringing it down to its lowest-ever price on Amazon of just £215.99.

Fitbit Ionic price

The Adidas Fitbit Ionic differs from the standard thanks to its good-looking exclusive strap, which is unsurprisingly perfect for exercise. You also get an exclusive Adidas watch face and coaching experience that’s not available on the standard (and now more expensive) model.

We gave the Fitbit Ionic a 6/10 review when we first tested it, citing its lack of apps as one of the major criticisms. Things have evolved since then, and the app store is now looking a lot fuller. The Ionic is also a much more attractive prospect for this heavily-reduced price.

Fitbit Versa discount

If the Ionic doesn’t quite meet your needs, the newer, sleeker Fitbit Versa is also available for a hefty discount. It’s not quite the lowest price it’s ever been on Amazon (by £3), but it’s still super discounted.

Buy now: Fitbit Versa for £187.07, save £17.92 from Amazon

The Versa has an arguably more attractive design, and features all of the smartwatch functionality of the Ionic. It does, however, sacrifice GPS, so if you’re a regular runner or outdoor exerciser, you might want to opt for the Ionic still. The Versa can at least piggyback the GPS in your phone if you bring it along. We reviewed the Fitbit Versa much more favourably, awarding it an 8/10 score.

Amazon also has a range of other great fitness tracker discounts. You can see some of Amazon’s best fitness tracker deals below.

Best Amazon Smartwatch and Fitness Tracker Deals

Fitbit Versa Health & Fitness Smartwatch with Heart Rate, Music & Swim Tracking - Black

The Fitbit Versa is one of the most well rounded fitness trackers on the market, one that doubles brilliantly as a casual smartwatch and now with a hefty discount on top.

Samsung Gear S3 Frontier Smartwatch

Samsung's previous flagship smartwatch can be had for just a fraction of its original price – making it one of the cheapest smartwatches available that boasts a rotating bezel for navigating menus.

Garmin Forerunner 235 GPS Running Watch with Elevate Wrist Heart Rate and Smart Notifications, Black/Grey

A sharp, lightweight fitness tracker with some great insights for runners.

Related: Best fitness tracker deals

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