Update: An earlier version of this article made reference to a free £10 Amazon gift card, unfortunately that promotion has now stopped. Even without, you’re still getting a great discount.
If you’re after Fitbit’s top-end fitness tracking sports watch, you don’t want to pass up on this bargain.
The Fitbit Ionic was the company’s first real stab at a proper smartwatch, having purchased smartwatch pioneers Pebble. The Ionic packs in both smartwatch smarts but also Fitbit’s famed fitness and sports tracking with all the tech you could want. That means its PurePulse heart rate monitor and built-in GPS so you don’t have to bring your phone on a run with you.
Right now, you can save a whopping 28% on the Adidas special edition model, bringing it down to its lowest-ever price on Amazon of just £215.99.
The Adidas Fitbit Ionic differs from the standard thanks to its good-looking exclusive strap, which is unsurprisingly perfect for exercise. You also get an exclusive Adidas watch face and coaching experience that’s not available on the standard (and now more expensive) model.
We gave the Fitbit Ionic a 6/10 review when we first tested it, citing its lack of apps as one of the major criticisms. Things have evolved since then, and the app store is now looking a lot fuller. The Ionic is also a much more attractive prospect for this heavily-reduced price.
Fitbit Versa discount
If the Ionic doesn’t quite meet your needs, the newer, sleeker Fitbit Versa is also available for a hefty discount. It’s not quite the lowest price it’s ever been on Amazon (by £3), but it’s still super discounted.
The Versa has an arguably more attractive design, and features all of the smartwatch functionality of the Ionic. It does, however, sacrifice GPS, so if you’re a regular runner or outdoor exerciser, you might want to opt for the Ionic still. The Versa can at least piggyback the GPS in your phone if you bring it along. We reviewed the Fitbit Versa much more favourably, awarding it an 8/10 score.
Amazon also has a range of other great fitness tracker discounts. You can see some of Amazon’s best fitness tracker deals below.
Related: Best fitness tracker deals
We may earn a commission if you click a deal and buy an item. That’s why we want to make sure you’re well-informed and happy with your purchase, so that you’ll continue to rely on us for your buying advice needs.