Black Friday 2018 UK: When is Black Friday and where can you get the best deals?

Black Friday 2018 UK: Whether you’re new to the Black Friday madness or a veteran of the shopping extravaganza, you’ve come to the right place. We answer all the important questions you might have around Black Friday 2018 right here.

It can be hard to find the best Black Friday deals as retailers become savvier in how they price their products. That’s where our guide to Black Friday 2018 comes in. Here we’ll answer all of your biggest questions about the massive shopping event as well as deliver the best hand-picked deals that are worthy of your wallet.

Black Friday 2018 UK – What is Black Friday?


If you’re looking for some deeper Black Friday meaning, you might be a little disappointed to find it has no religious or historical background.

But if you’re shopping for a bargain buy, Black Friday has become the date to mark in your diary as the biggest shopping event of the year. It’s really risen in prominence in the UK, far surpassing traditional sale dates like Boxing Day or January, with a vast array of bargains and discounts to be had across practically anything you could want.

It’s also been known for some of its big controversies in the past. Picture stampedes as people rush into stores and fighting over bargain TVs. The good news is that you can avoid this by shopping online, but even online has had its share of problems with websites crashing under the load in the past.

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Black Friday 2018 UK – When is Black Friday 2018?

The Black Friday 2018 date for your diary is Friday November 23rd, 2018.

Black Friday 2018 UK – Origin of Black Friday

Black Friday actually originates out of the US, and has always occurred on the Friday immediately after Thanksgiving. It’s been responsible for some of the infamous scenes of people madly rushing into stores, hell-bent on grabbing a bargain buy.

Black Friday 2018 UK – Black Friday in the UK

Of course, Black Friday has since travelled across the pond and has become a massive sales day in the UK and elsewhere.

But you shouldn’t think of Black Friday as a one day event. It’s evolved to become a sales extravaganza that spans the preceding week and beyond into the following ‘Cyber Monday‘, if not the entire month of November. Everyone wants to be first out the blocks with the best discounts, so it all becomes a bit of a mad month.

Expect retailers to price-match and attempt to beat one another to deliver the best Black Friday deals worthy of your wallet. So prepare yourself for some exciting times.

The best deals will fall on Black Friday Week (or some call this Cyber Week), however. So be sure to keep the week commencing Monday 19th November, 2018 clear in your diary, too.

Black Friday 2018 UK – Black Friday predictions

We can make some informed predictions for deals to expect based on previous sale events like Black Friday 2017 and Amazon Prime Day.

Last year, some highlights included literal thousands of pounds off LG OLED TVs, PS4 Pro for £100 off, £300 savings on DJI drones and Dyson vacuum cleaners for £200 off.

LG TV Black Friday

Amazon’s own Prime Day discount bonanza is also a really good indicator of what we can expect when Black Friday rolls around. We were checking the historical prices for everything we posted during our Prime Day 2018 round-up and noticed a lot of Prime Day 2017’s prices were the same or similar to what appeared a few months later for Black Friday 2017.

So, with that in mind, we fully expect to see Amazon price-matching some of its big discounts from Prime Day 2018. Some notable discounts this year included:

  • Kindle Paperwhite for £75 – save £35
  • Amazon Fire 7 Kids Edition Tablet for £60 – save £40
  • Amazon Fire HD 8 Tablet for £60 – save £30
  • Amazon Echo Show for £100 – save £100
  • Samsung Galaxy S8 SIM free w/ 64GB microSD foe £439 – save £69
  • Motorola Moto G6 SIM free for £199.99 – save £40
  • Fitbit Charge 2 for £79.99 – save £30
  • Fitbit Blaze for £99.99 – save £50

Black Friday 2018 UK – Where will I find the best Black Friday deals?

Every retailer will get involved for Black Friday in the UK, but the biggest players will be Amazon, Currys, Argos, John Lewis, Very, AO and all of the major supermarkets.

Even the juggernauts like Apple can’t resist. In the past, the company has offered discounts and gift cards with certain purchases, making it a great time to grab high ticket items like MacBooks, iPads and iPhones on the cheap. Other manufacturer stores, like Dell, will also look to compete by discounting their products.

Apple Black Friday

Black Friday 2018 will breed competition between all of the retailers, which is great for consumers hungry for discounts. While that’s a lot of places to look, the good news is that we’ll take on that legwork and post all of the best deals here at Trusted Reviews. We’ll be curating the best Black Friday deals and discounts to make spotting those veritable bargains that much easier.

Our team has lived through several Black Friday events now, so we can spot a good deal from a dud. We can also give you the advice you need on potential purchases, as we have a team knowledgable in their respective fields.

Black Friday 2018 UK – How do I find the best deals on Black Friday?

We’re glad you asked. Over the years, we’ve discovered a fair few tips and tricks through our deal-hunting endeavours.

Here are seven expert bits of advice to help you nab the hottest bargains.

1) Make a wishlist

The first thing you should do as Black Friday approaches is to make a note of exactly what you want to buy.

It might sound like common sense but, trust us, it’s all too easy to get caught up in the madness and make foolhardy impulse purchases.

We love old-fashioned pen and paper for this task, but there are plenty of sophisticated options out there, too – the best we’ve found so far is Amazon Assistant.

It’s a universal wishlist widget, so all you do is add the button to your browser’s bookmarks toolbar, and then click to add products from any online store to your list.

It’s a simple but remarkably effective step you can take to stay focused on the items you actually want this Black Friday.

If you’re shopping on Amazon, you can also simply add products to your basket in the lead up to Black Friday. Not only will this serve as a reminder, but Amazon will tell you of any price changes to items in your basket, so you can instantly see if it’s been discounted.

2) Wait for Lightning to strike

While we’re obviously excited to see what the likes of Currys, John Lewis and Argos are getting ready to price slash, you could quite happily do all your Black Friday shopping on Amazon without missing out.

However, to get the very best bargains you need to keep an eye on the online shopping giant’s Lightning deals, which see it offer ridiculous discounts for short periods of time.

There are a couple of things you can do to take the pain out of monitoring Amazon’s Lightning deals.

First, it’s well worth signing up for the retailer’s deals newsletter, which provides a daily digest of the best bargains, and you should also seriously consider signing up for Amazon Prime.

Prime subscribers enjoy exclusive deals, early access to Lightning deals, Prime Music and Prime Video, unlimited one-day deliveries, and more. If it’s within your budget, it’s well worth trying out, and you can get a free 30-day trial to see if it’s for you.

You can sign up for a free 30-day Amazon Prime trial here.

3) Use a good price-tracking tool

Not all Black Friday deals are created equal, and for every genuinely great bargain out there, there’s a right ol’ lemon hoping to mug you of your hard-earned cash.

Fortunately, it’s easy to safeguard yourself – and your wallet – against such ploys. You’ll want to have a good price-tracking tool in your Black Friday arsenal, and our favourite right now is the Chrome extension Keepa. This embeds a historical graph into each and every Amazon product page, letting you see what price it’s been selling at in the past.

Fitbit Blaze Historical Price

Fitbit Blaze Historical Price

This way, you can see if you’re getting a genuine bargain. You’ll instantly be able to see if it’s the lowest price it’s ever been sold or if it’s been a long time since it’s last discount. Also useful is seeing if the price was recently hiked up in order to give you a misleading discount. It also shows you the price history across Amazon Warehouse and third-party sellers, too.

If you’re not a Chrome user, there is also CamelCamelCamel. Drop any Amazon link in its search box and you’ll see the highest, lowest, and average price of whatever product you’re interested in, giving you a proper bird’s-eye view of the ‘deal’ you’re looking at.

No, it won’t win any design awards, but between the basic search functionality and all the useful add-ons you can utilise – from Twitter alerts to Amazon List synchronisation and browser extensions – CamelCamelCamel is nigh on indispensable.

4) Get all the apps you can find

With deals coming and going in the blink of an eye, you need to be ready to jump on the best bargains as soon as they land. That means arming your mobile devices with the right apps ahead of Black Friday.

Pretty much all major UK retailers (and their US counterparts) offer dedicated apps for Android and iOS, so stockpile your homescreen with all your favourite stores. We’d recommend Amazon, John Lewis, Currys and Argos as a bare minimum.

5) Get your espresso machine ready

Black Friday deals literally run around the clock, so the truly committed to bargain hunting are rewarded with the big savings. This might mean burning the midnight oil in the name of a discount, as there will be some great deals late into the evening, if not straight through to the early hours.

Amazon in particular is fond of scheduling some big deal drops for the early hours, so you’ll want to break out the espresso shots if you want to avoid disappointment. Some deals will appear out of nowhere with no warning, so you don’t want to get caught unawares.

We’ll have a team monitoring deals into the most ungodly of hours so you can always keep your sights locked to Trusted Reviews if you want to stay on top of the best Black Friday deals.

6) Hitting the High Street? Google is still your friend

You may already know that Google shows you busy and quiet times at shops, restaurants, bars all around the world.

Just in time for Black Friday, the search giant has added a seriously useful new feature to its Maps-integrated ‘Popular Times’ card, bringing real-time crowd information to this service.

That means that if you’re hitting the High Street for Black Friday, you can Google your destination in advance and hopefully avoid the fisticuffs.

Give it a whirl – your psychiatrist will thank you.

Google Popular Times

7) Save yourself the hassle

We’ve survived more Black Fridays than most here at Trusted Reviwes so we know our way around. With Black Friday headed our way again, we really do think we can help you find the very best deals without all the hassle.

You won’t find any long, indiscriminately compiled link dumps here – just stuff we rate and would buy ourselves. All the deals we feature are carefully vetted by our expert editors for the quality of the product and the ‘bargainous’ nature of the deal.

If you want to cut-out a fair bit of legwork when deal-hunting, check back regularly for all the latest and greatest savings.

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We may earn a commission if you click a deal and buy an item. That’s why we want to make sure you’re well-informed and happy with your purchase, so that you’ll continue to rely on us for your buying advice needs.

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