Black Friday Deals 2018: When is Black Friday?

Black Friday Deals 2018: Whether you’re new to the Black Friday madness or a veteran of the shopping extravaganza looking to gain an advantage over your fellow bargain hunters, you’ve come to the right place. We answer all the questions you might have around Black Friday 2018 right here.

If you’re shopping for a bargain buy, Black Friday has become the date to mark in your diary. It’s really risen in prominence in the UK, far surpassing traditional sale dates like Boxing Day or January, with a vast array of bargains and discounts to be had across practically anything you could want.

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But it can be hard to find the best Black Friday deals as retailers become savvier in how they price their products. That’s where our guide to Black Friday 2018 comes in. Here we’ll answer all of your biggest questions about the massive shopping event as well as deliver the best hand-picked deals that are worthy of your wallet.

Black Friday Deals 2018 – When is Black Friday in 2018?

Black Friday this year will fall on Friday November 23rd, 2018.

Black Friday actually originates out of the US, and has always occurred on the Friday immediately after Thanksgiving and was responsible for some famous scenes of people madly rushing into stores, hell-bent on grabbing a bargain buy. Of course, Black Friday has since travelled across the pond and has become a massive sales day in the UK and elsewhere.

But you shouldn’t think of Black Friday as a one day event. It’s evolved to become a sales extravaganza that spans the preceding week and beyond into the following ‘Cyber Monday’, if not the entire month of November. Everyone wants to be first out the blocks with the best discounts, so it all becomes a bit of a mad month.

Expect retailers to price-match and attempt to beat one another to deliver the best Black Friday deals worthy of your wallet. So prepare yourself for some exciting times.

The best deals will fall on Black Friday Week (or some call this Cyber Week), however. So be sure to keep the week commencing Monday 19th November, 2018 clear in your diary, too.

Black Friday Deals 2018 – How big are the discounts on Black Friday?

This can really depend on what you’re looking for, but every penny helps. Last year, some highlights included literal thousands of pounds off LG OLED TVs, PS4 Pro for £100 off, £300 savings on DJI drones and Dyson vacuum cleaners for £200 off.

There’s really going to be something for everyone, and possibly a bunch of bargains you never knew you needed but simply can’t resist.

Amazon’s own Prime Day discount bonanza is also a really good indicator of what we can expect when Black Friday rolls around. We were checking the historical prices for everything we posted during our Prime Day 2018 round-up and noticed a lot of Prime Day 2017’s prices were the same or similar to what appeared a few months later for Black Friday 2017.

So, with that in mind, we fully expect to see Amazon price-matching some of its big discounts from Prime Day 2018. Some notable discounts this year included the Fitbit Charge 2 and Fitbit Blaze for their lowest-ever prices, Amazon’s own Echo and Kindle devices at their lowest prices (the Kindle Paperwhite was just £75, beating last year’s Black Friday price by £5). There were also some great smartphone discounts, too.

Chances are, many of these same discounts will make a return again.

We’ve provided some of the best deals from Prime Day below. Just to re-state, these deals are no longer live and are just used to give you an idea of what Amazon might discount for Black Friday 2018.

Kindle Paperwhite Amazon Prime Day Deal

Kindle Paperwhite - Includes Special Offers

Grab the Kindle Paperwhite for Amazon's lowest-ever price for Prime Day.

Amazon Fire Kids Edition Tablet Amazon Prime Day Deals

Fire 7 Kids Edition Tablet, 7" Display, 16 GB, Blue Kid-Proof Case

Amazon's kid-proof tablet comes with a two-year worry-free guarantee. If your kids break it, Amazon will replace it no questions asked.

Fire HD 8 Kids Edition Tablet, 8" Display, 32 GB, Blue Kid-Proof Case

Alternatively, opt for the bigger 8" model with double the storage but an equally big discount.

Amazon Fire Tablet Amazon Prime Day Deals

Fire 7 Tablet with Alexa, 7" Display, 8 GB, Black — with Special Offers

The Fire 7 Tablet is now back down to its lowest-ever price on Amazon, equalling its Black Friday price. This is incredible value.

Fire HD 8 Tablet with Alexa, 8" HD Display, 16 GB, Black — with Special Offers

Similarly, the larger Fire HD 8 is now back to its lowest-ever price for Prime Day.

Amazon Echo Show Amazon Prime Day Deal

Echo Show

Half price for the Amazon Echo Show is the best EVER price as part of Prime Day. The Echo Show has never been priced this low, making now the time to snap one up.

Samsung Galaxy S8 Prime Day Deal

Samsung Galaxy S8 64 GB - with Samsung SDXC 64GB Memory Card

The Galaxy S8 might have been superseded by the S9 earlier this year, but it's still a beast of a handset, and a great deal at this price.

Motorola Moto G6 - Amazon Prime Day Deal

Motorola Moto G6

A curved glass body, dual rear cameras, a clean take on Android 8.0 Oreo and as a result of this Amazon-exclusive deal, a sub-£200 price tag? It'd be rude not to…

Wileyfox Swift 2 X - Amazon Prime Day Deal

Wileyfox Swift 2 X

Wileyfox’s current flagship may have just reached its first birthday but a significant discount means it's still worth your consideration.

Fitbit Amazon Prime Day Deals

Fitbit Charge 2 Heart Rate and Fitness Wristband [Multiple Colours]

The lowest-ever price from Amazon for the excellent Fitbit Charge 2. Includes a range of automated exercise modes, integrated smartphone notifications and a heart rate monitor.

Fitbit Blaze Smart Fitness Watch [Multiple Colours]

Fitbit's original fitness watch is now at its lowest-ever price for Prime Day. The data rich colour screen has workouts you can follow directly from your wrist.

Black Friday Deals 2018 – Where will I find the best discounts?

Every retailer will get involved, but the biggest players will be Amazon, Currys, Argos, John Lewis, Very, AO and all of the major supermarkets.

Even the juggernauts like Apple get involved with Black Friday. In the past, the company has offered discounts and gift cards with certain purchases, making it a great time to grab high ticket items like MacBooks, iPads and iPhones on the cheap.

Black Friday 2018 will breed competition between all of the retailers, which is great for consumers hungry for discounts. While that’s a lot of places to look, the good news is that we’ll take on that legwork and post all of the best deals here at Trusted Reviews. We’ll be curating the best Black Friday deals and discounts to make spotting those veritable bargains that much easier.

Black Friday Deals 2018 – Deals live right now

All prices were correct at time of publication but are subject to change. If you see something you want, it pays to snap it up in case the price changes.

So you’ve come to this page to prepare yourself for Black Friday, but now you’re itching to see what discounts are already available. Here are some of the best deals going right now:

Best Amazon TV Deals

Hisense H65N5750UK 65-Inch 4K UHD Smart TV

You can take off a whopping saving off this ginormous 2017 model from Hisense. This the lowest price it's ever been available for from Amazon.

Hisense H43N5500UK 43inch 4K UHD Smart TV

It's not often you see a 43-inch TV for this little money. It checks all the right boxes with 4K and HDR while being light on your wallet.

LG OLED55B7V 55 inch Premium 4K Ultra HD HDR Smart OLED

A gargantuan saving on one of the best TVs we've ever tested. This OLED model boasts phenomenal picture quality and a stunning design.

Best Currys TV Deals

Samsung UE55NU7100 55" Smart 4K Ultra HD HDR LED TV

A big saving on this big premium Samsung TV. It features HDR10+ for even better colours, plenty of built-in apps including cloud gaming and SteamLink built-in, and a gorgeous design.

LG 50UK6950PLB 50" Smart 4K Ultra HD HDR LED TV

This LG 50-inch 4K TV includes HDR, a generous 4 HDMI ports and LG's new ThinQ smart AI assistant. We're also big fans of the webOS operating system and integrated Freeview Play.

Best John Lewis TV Deals


Not only do you get an industry-leading 5-year warranty from John Lewis, but you also get an LG SK1 Soundbar worth £100 included absolutely free, making this a fantastic deal all round on one of the absolute best OLED models available.

Samsung The Frame Art Mode TV with No-Gap Wall Mount, 55", Ultra HD Certified

Samsung's handsome The Frame TV is currently reduced to clear from John Lewis. This is one of the best TV's available with its no-gap wall-mounting that makes it look more like a framed painting than a telly.

Best Argos TV Deals

Hisense H43N5700 43 Inch 4K Ultra HD Smart TV With HDR

Your eyes do not deceive you. You can get a 43-inch 4K HDR TV for just £349.

Sony BRAVIA KD49XE7073SU 49 Inch 4K Ultra HD TV With HDR

This stunning 49-inch Sony BRAVIA will look great in your living room and includes all the catch up and streaming services you could want.

Best NOW TV Deals

NOW TV Smart Box with 3 Months Entertainment Pass

An easy and cheap way to get the best that Sky offers alongside all the catch-up services you could want.

Best John Lewis Apple Watch Series 3 Deals

Apple Watch Series 3 GPS 38mm | Now £329

The latest Apple Watch Series 3 38mm GPS only model in Silver Aluminium with Sport Band Fog. You can save a further £40 if bought at the same time as Powerbeats in-ear headphones.

Apple Watch Series 3 GPS 42mm | Now £359

The latest Apple Watch Series 3 42mm GPS only model in Space Grey Aluminium with Sport Band Grey. You can save a further £40 if bought at the same time as Powerbeats in-ear headphones.

Best Dyson V6 Deals

Dyson V6 Trigger Cordless Handheld Vacuum Cleaner | Now £162, save £38

The V6 range is no longer featured model by Dyson itself, which means you can save a good chunk of money on this entry-level cordless handheld vacuum cleaner elsewhere.

Best Dyson V8 Deals

Dyson V8 Absolute Cordless Vacuum Cleaner

The V8 absolute comes with two cleaner heads for both carpet cleaning and hard floor cleaning .

Dyson V8 Total Clean Cordless Vacuum Cleaner

The Total Clean packs in the most accessories for the money, making it a bargain at its new reduced price.

Best Amazon GoPro Deals

GoPro HERO6 Black

Amazon currently has the best price on the top-of-the-range Hero6 Black model.

GoPro HERO5 Black

Likewise, the also excellent Hero5 Black can be had for the lowest price from Amazon.

GoPro Karma Drone with HERO6 Black

If you're after the GoPro Karma drone, you can get a phenomenal bundle alongside the Hero6 Black.

GoPro HERO (2018)

This is GoPro's latest entry-level action camera. Perfect for anyone on a budget.

GoPro Fusion

This is GoPro’s first crack at a 360-degree camera, capable of taking 18-megapixel spherical still images and 5.2K spherical video.

Best Amazon Echo Dot Deals

Amazon Echo Dot

The cheapest way to add Alexa to any room and control a whole array of smart devices with just your voice.

Best Amazon Fire TV Stick Deals

Fire TV Stick with Alexa Voice Remote

Add Fire TV smarts to your telly on the cheap.

Fire TV Stick with Alexa Voice Remote + Echo Dot Bundle

This Fire TV and Echo Dot bundle are the perfect match,

Best Amazon Echo Spot Deals

Amazon Echo Spot

The cheapest Amazon Echo with a screen.

Best Amazon Echo Deals

Amazon Echo

This speaker packs in Amazon Alexa smarts.

Certified Refurbished Amazon Echo (previous generation) (Prime Members)

If you're a Prime member, you can pick up a refurbished first-generation Echo for a big discount. This still has a 1-year warranty as standard.

Best Amazon Electric Toothbrush Deals

Oral-B Pro 600 CrossAction

If you're looking for an incredibly budget-friendly electric toothbrush deal, then this is your best bet.

Oral-B Smart Series 6500 CrossAction

This model supports 5 brushing modes and includes a travel case, four heads and works with a paired smart brushing app.

Oral-B Smart 4 4000N CrossAction

The Oral-B Smart 4 4000N includes 3 brushing modes, including whitening and sensitive. It will also adapt its speed if you're brushing too hard and includes a connected app to train you to brush better.

Oral-B PRO 2000 - CrossAction

The Oral-B Pro 2000 has two modes: daily and gum care. A visible pressure sensor tells you if you're brushing too hard and the 2-minute timer ensures you brush for enough time.

Oral-B Smart 6 Electric Rechargeable Toothbrush

The Smart 6 includes a whopping 5 brushing modes, and includes accessories including 3 brush heads, travel case and a smart stand holder. Importantly, it also uses a Li-ion battery, which last longer (up to two weeks).

Best Currys Electric Toothbrush Deals

Oral-B Pro 5000 Smart Series | Now £75, save £25

This smart toothbrush hooks up with your phone and employs pressure sensors to let you know if you’re cleaning your teeth properly.

Best Argos Electric Toothbrush Deals

Oral-B Vitality Cross Action | Now £17.49 (lowest price)

If you're looking for a basic model that will still improve your overall dental hygiene, this is a great choice. Argos is selling it for the lowest price anywhere.

Best Amazon Drone Deals

DJI Mavic Pro Drone

The Mavic Pro was DJI's first ever folding drone and the recipient of our Best Drone of the Year 2017 award. It has fantastic image quality, plenty of flight modes and is great fun to use.

DJI Mavic Air Drone Fly More Combo

DJI's latest and greatest folding drone is its smallest yet and includes 4K video and a raft of automated flight modes. The Fly More Combo pack includes extra accessories like batteries and propellers that make it great value and even more so with this discount.

DJI Spark

A great saving on a standalone DJI Spark drone. This portable drone packs in a great 1080p camera and loads of automated flight modes making it a great introduction to drone flying.

Parrot DISCO Fixed Wing Drone with Skycontroller 2 and Cockpit FPV Glasses

The eye-catching Parrot Disco looks more fighter jet than traditional drone. It's incredible fun to fly thanks to its fixed-wing design. Right now, you can make a massive saving off the original price.

Parrot ANAFI The Ultra Compact Flying 4K HDR Camera Drone, Grey

Parrot has provided a genuine alternative to DJI’s brilliant mini drones here, with a clever compact design and an excellent 4K HDR camera. It’s very new, so you won’t find any money off just yet, but it’s already very reasonably priced.

Best Currys Drone Deals

DJI Mavic Pro Drone Fly More Combo | Now £999, save £150

DJI's original and excellent folding drone includes a fantastic 4K camera and lots of automated flight modes. The Fly More Combo pack includes useful accessories including extra batteries and propellers to get the most out of your drone.

Bebop 2 FPV Power Edition Drone with SkyController 2

This is a great-value drone that’s nimble and easy to fly, with excellent battery life and a very intuitive app.

Best Amazon Laptop Deals

Lenovo IdeaPad 320S

If you need something a bit lighter for when you take your laptop out and about, the Lenovo IdeaPad 320S is a top choice. With its 14-inch chassis and svelte 1.69kg weight, this machine is inherently baggable. With an SSD on board along with an Intel Pentium Gold processor, performance for your web browsing and office tasks is right at hand.

Lenovo Miix 510

The Miix 510 is a solid tablet-cum-laptop with a lightweight design and detachable keyboard. There’s a Full HD 12.3-inch screen on board along with a dual-core Intel Core i3 processor and 4GB of RAM. If you can’t stretch to a Surface Pro, this is a good alternative.

MSI GP62MVR 7RFX–880 Leopard Pro 15.6-Inch

This gaming laptop from MSI features a speedy Core i7 CPU and GTX 1060 GPU combo, along with 8GB of RAM. It’ll handle any modern game comfortably.

Asus ZenBook 3 Deluxe

A fine screen and a stunning light design make this one classy Windows 10 laptop customer. With this huge saving, it’s even more appealing.

Best Argos Laptop Deals

Acer Swift 3 | Now £449.99, save £100

Acer’s Swift 3 is one of our favourite lightweight laptops, thanks to its sprightly dual-core processor, SSD storage and lightweight design. If you want a bit more power than the average student and like having lots of web browser tabs open at a time, this could be the laptop for you.

This laptop weighs in at 1.6kg, packs a Full HD screen and a dual-core Intel Core i3 processor, all for under £500.

Lenovo IdeaPad 320S | Now £349.99, save £30

This lightweight laptop is wallet-friendly and includes a sizeable 1TB of storage, 4GB of RAM and an AMD A9 processor, which is more than enough for more general users.

Best Currys Laptop Deals

Acer Nitro 5 | Now £650, save £350

It wasn’t that long ago that bagging a decent gaming laptop would set you back well over £800, so this nifty little number from Acer is a seriously tempting piece of kit. With an Nvidia GeForce GTX 1050 GPU and a quad-core Intel Core i5 processor, this laptop is ready for eSports gaming on the go.

Acer Swift 3 15.6" | Now £599, save £201

Save a massive £201 on this AMD Ryzen 5-powered laptop that also includes a large 256GB SSD for top performance.

Asus VivoBook E203 11.6" | Now £139.97, save £60

If you're on a tight budget with only basic needs, this low-cost option checks the right boxes. It's a great choice for students in particular.

HP 15-bw099sa 15.6" | Now £289, save £160.99

For a very low price this laptop supplies a large, sharp display and ample storage all in an attractive design.

Microsoft 13.5" Surface Laptop | Now £999, save £200

This lightweight laptop has a great keyboard, an excellent screen and decent speakers. You really can’t go wrong at this price.

Best John Lewis Laptop Deals

HP Pavilion 15 Core i3 | Now £499

This offer applies to the grey and blue models of this 15-inch laptop. With a Core i3 processor, Full HD screen and 1TB hard disk, this laptop ticks all the boxes for a family or home laptop that’ll face the rigours of surfing the web and working on documents.

Lenovo Yoga 720 Convertible Laptop with Active Pen | Now £999.99, save £100

There's a great saving on this high-spec Core-i7 Lenovo Yoga 720 convertible. This also includes a 2-year warranty to round out a bargain.

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Black Friday Deals 2018 – How do I find the best deals on Black Friday?

We’re glad you asked. Over the years, we’ve discovered a fair few tips and tricks through our deal-hunting endeavours, which we’re more than happy to share.

Here are seven expert bits of advice to help you nab the hottest bargains.

1) Make a wishlist

The first thing you should do as Black Friday approaches is to make a note of exactly what you want to buy.

It might sound like common sense, but trust us – it’s all too easy to get caught up in the madness and make foolhardy impulse purchases.

We love old-fashioned pen and paper for this task, but there are plenty of sophisticated options out there, too – the best we’ve found so far is Amazon Assistant.

It’s a universal wishlist widget, so all you do is add the button to your browser’s bookmarks toolbar, and then click to add products from any online store to your list.

It’s a simple but remarkably effective step you can take to stay focused on the best and forget the rest this Black Friday.

2) Wait for Lightning to strike

While we’re obviously excited to see what the likes of Currys, John Lewis and Argos are getting ready to price slash, you could quite happily do all your Black Friday shopping on Amazon without missing out.

However, to get the very best bargains you need to keep an eye on the online shopping giant’s Lightning deals, which see it offer ridiculous discounts for short periods of time.

There are a couple of things you can do to take the pain out of monitoring Amazon’s Lightning deals.

First, it’s well worth signing up for the retailer’s deals newsletter, which provides a daily digest of the best bargains, and you should also seriously consider signing up for Amazon Prime.

Prime subscribers enjoy exclusive deals, early access to Lightning deals, Prime Music and Prime Video, unlimited one-day deliveries, and more. If it’s within your budget, it’s well worth trying out, and you can get a free 30-day trial to see if it’s for you.

3) Use a good price-tracking tool

Not all Black Friday deals are created equal, and for every genuinely great bargain out there, there’s a right ol’ lemon hoping to mug you of your hard-earned cash.

Fortunately, it’s easy to safeguard yourself – and your wallet – against such ploys. You’ll want to have a good price-tracking tool in your Black Friday arsenal, and our favourite right now is CamelCamelCamel.


Drop any Amazon link in its search box and you’ll see the highest, lowest, and average price of whatever product you’re interested in, giving you a proper bird’s-eye view of the ‘deal’ you’re looking at.

No, it won’t win any design awards, but between the basic search functionality and all the useful add-ons you can utilise – from Twitter alerts to Amazon List synchronisation and browser extensions – CamelCamelCamel is nigh on indispensable.

There’s also the Chrome extension Keepa, which integrates a graph into every Amazon product page showing historical prices so you know if you’re getting a bonafide bargain or not.

4) Get all the apps you can find

With deals coming and going in the blink of an eye, you need to be ready to jump on the best bargains as soon as they land. That means arming your mobile devices with the right apps ahead of Black Friday.

Pretty much all major UK retailers (and their US counterparts) offer dedicated apps for Android and iOS, so stockpile your homescreen with all your favourite stores. We’d recommend Amazon, John Lewis, Currys and Argos as a bare minimum.

5) Get your espresso machine ready

Black Friday deals literally run around the clock, so the truly committed to bargain hunting are rewarded with the big savings. This might mean burning the midnight oil in the name of a discount, as there will be some great deals late into the evening, if not straight through to the early hours.

Amazon in particular is fond of scheduling some big deal drops for the early hours, so you’ll want to break out the espresso shots if you want to avoid disappointment. Some deals will appear out of nowhere with no warning, so you don’t want to get caught unawares.

We’ll have a team monitoring deals into the most ungodly of hours so you can always keep your sights locked to Trusted Reviews if you want to stay on top of the best Black Friday deals.

6) Hitting the High Street? Google is still your friend

You may already know that Google shows you busy and quiet times at shops, restaurants, bars all around the world.

Just in time for Black Friday, the search giant has added a seriously useful new feature to its Maps-integrated ‘Popular Times’ card, bringing real-time crowd information to this service.

That means that if you’re hitting the High Street for Black Friday, you can Google your destination in advance and hopefully avoid the fisticuffs.

Give it a whirl – your psychiatrist will thank you.

Google Popular Times

7) Save yourself the hassle

We’re rarely ones to overclock our own motherboard here at Trusted Reviews, but with Black Friday headed our way again, we really do think we can help you find the very best deals without all the hassle.

You won’t find any long, indiscriminately compiled link dumps here – just stuff we rate and would buy ourselves. All the deals we feature are carefully vetted by our expert editors for the quality of the product and the ‘bargainous’ nature of the deal.

If you want to cut-out a fair bit of legwork when deal-hunting, check back regularly for all the latest and greatest savings.

What are you looking to snap up this Black Friday? Let us know @TrustedReviews.