Black Friday Deals 2018 – Best UK Sales Preview

Black Friday 2018 is steadily creeping up. To make sure you’re well prepared for the big day, we’ve compiled this guide to answer the most pressing questions related to Black Friday in the UK.

November is finally here, so that means Black Friday 2018 isn’t too far away. Now is the time you want to start getting ready to bag some Black Friday deals. Thankfully, this guide will tell you everything you want to know.

Expect all of the big retailers to start promoting their Black Friday sales on TV, the radio, online and in print over the coming weeks. We’ll be sure to round up all of the information that you need right here.

In the meantime, keep reading as we’re going to answer every question you might have on Black Friday 2018.



When is Black Friday this year?

The Black Friday 2018 UK date will be Friday November 23rd.

But you shouldn’t think of Black Friday as a one day event – the Black Friday deals last much longer than that now. Most of the discounts will start at least a week in advance, such as with Amazon Black Friday, which will start on November 16th. So we would recommend getting into the Black Friday mindset nice and early to not be disappointed.

Black Friday 2018 UK – What is Black Friday?

If you’ve somehow managed to miss out on the madness of Black Friday so far, you’re in for a real treat. Essentially, Black Friday has become the biggest sales period in the calendar. It’s really risen in prominence in the UK, far surpassing traditional sale dates like Boxing Day or the famous January sales. It’s an opportune time to stock up on gifts before Christmas.

The event has also been known for some of its big controversies in the past. Picture stampedes as people rush into stores and fights over bargain TVs. The good news is that you can avoid this by shopping online, but even online has had its share of problems with websites crashing under the load of traffic and Black Friday sales being called off completely by certain retailers.

Related: Origin of Black Friday

Black Friday 2018 UK – Black Friday in the UK

Black Friday UK

While Black Friday started out in the US, Black Friday in the UK has become just as big a sales day this side of the pond.

It’s evolved to become a sales extravaganza that spans the preceding week, and then beyond Black Friday itself into the following Cyber Monday (be sure to read that article for the information you need on that sales event, too).

This year, we’d be surprised if the Black Friday deals didn’t take up practically the entire month of November. Everyone wants to be first out the blocks with the best discounts, and the competitors then have to react.

For example, Currys PC World in the past has gone early with its discounts under a ‘Black Tag’ sale moniker, and this usually happens the week before Currys Black Friday week. Amazon has also just announced week-long discounts the week before Black Friday for its Amazon Black Friday sales, too.

The best Black Friday deals will typically still fall on Black Friday Week (or some call this Cyber Week), however. So be sure to keep the week commencing Monday 19th November clear in your diary. But really, we would block out all of November to be on the safe side.

Black Friday 2018 UK: What’s on sale for Black Friday?

LG TV Black Friday

In terms of what goes on sale during Black Friday, it really is everything you can imagine. We can make some informed predictions based on previous sale events like Black Friday 2017 and Amazon Prime Day. Last year, some highlights included literal thousands of pounds off LG OLED TVs, £300 savings on DJI drones and Dyson vacuum cleaners for £200 off.

Related: Black Friday Deals for TVs

The PS4 Pro also had a sizeable £100 discount last year for Black Friday, and gaming typically features heavily. We fully expect to see deals on the PS4, Xbox One and Nintendo Switch again this year, as well as software discounts. Practically the entire Trusted Reviews team picked up a cheap copy of Super Mario Odyssey last year.

Bundle deals are also usually very popular. Typically, a bundle is the best value method to pick up a new console, provided you can find one with games and accessories you actually want. Otherwise, you can always sell some of the games to recoup some of the cost.

Related: Black Friday Nintendo Switch

When it comes to Black Friday deals, you shouldn’t just think about short-term savings on products, however. Often, you can find discounts on services for Black Friday including TV, broadband and mobile phone contracts. If you’re out of contract and shopping around for a new service provider, waiting until Black Friday can be an ideal time to sign up.

Be sure to check out our Black Friday Broadband Deals, Black Friday SIM Only Deals and Black Friday Phone Deals pages where we’re constantly rounding up the best contracts and will be adding in Black Friday deals.


More Black Friday 2018


Black Friday 2018 UK – Black Friday sales from UK retailers

Apple Black Friday

Every retailer will get involved for Black Friday in the UK. But the biggest players will be Amazon, Currys, Argos, John Lewis, Very, AO and all of the major supermarkets for Black Friday deals. Retailers like Argos have even gone so far as to prepare their Black Friday landing pages nice and early. You’ll still have to wait until November to see the actual deals but you can sign up for notifications.

We’ll be rounding up all of the very best Black Friday deals right here, but we’re also breaking them down by retailer at their respective pages. Here’s what we expect to see from Amazon, Currys, Argos and John Lewis this Black Friday.

Amazon Black FridayAmazon’s own Prime Day discount bonanza is a really good indicator of what we can expect when Black Friday rolls around. We were checking the historical prices for everything we posted during our Prime Day 2018 round-up recently, and noticed a lot of Prime Day 2017’s prices were the same or similar to what appeared a few months later for Black Friday 2017. So, with that in mind, we fully expect to see Amazon price-matching some of its big discounts from Prime Day 2018. Some notable discounts this year included:

  • Kindle Paperwhite for £75 – save £35
  • Amazon Fire 7 Kids Edition Tablet for £60 – save £40
  • Amazon Fire HD 8 Tablet for £60 – save £30
  • Amazon Echo Show for £100 – save £100
  • Samsung Galaxy S8 SIM free w/ 64GB microSD for £439 – save £69
  • Motorola Moto G6 SIM free for £199.99 – save £40
  • Fitbit Charge 2 for £79.99 – save £30
  • Fitbit Blaze for £99.99 – save £50

As mentioned earlier, Amazon’s Black Friday deals will run from 00:00 Friday November 16th through to 23:59 Sunday November 25th.

Currys Black FridayIf you’re after some of the perhaps less glamorous items like a new washing machine or fridge freezer, Currys might be your destination of choice. Last year the Samsung AddWash washing machine had £300 taken off its price, which is great news for anyone who forgets to add their socks to their washing load. The PC World half of Currys PC World often also has good discounts on laptops from the likes of HP, Lenovo and Asus.

Argos Black FridayIf there’s one area where Argos is particularly strong around Black Friday, it’s toys. The retailer is already famous for its regular 3 for 2 discounts, but it usually ramps things up even more for its Black Friday deals bonanza. So if you’re shopping for Christmas gifts for the younger family members, it should be your first stop. There’s every chance Argos will also throw in vouchers on top of your spend (often £5 for £50 spend, or £10 for £100), which adds to the value. You can also collect Nectar points.

John Lewis Black Friday: John Lewis’ two major plus points is its ‘Never Knowingly Undersold’ price-matching and its extended warranties. If you’re shopping for a new TV, be sure to see what John Lewis has to offer as not only will it price-match, it also includes 5 year warranties that add serious extra value. John Lewis also does well for its home and kitchen appliances like vacuum cleaners, coffee machines and juicers.

Beyond the ‘Big Four’ retailers, even the juggernauts like Apple can’t resist. It’s a great time to pick up anything from iPhone 8 to iPhone X Black Friday discounts, as well as MacBooks and other high price items.

Other manufacturer stores, like Dell and Lenovo, will also host Black Friday deals and discounts of their own. Black Friday is always a great time for computing deals, so check out our Black Friday Laptops deals page for more. Famously, Marks & Spencers is one of the few retailers to bow out of Black Friday, having not taken part the last two years. Not officially at least.

While that’s a lot of places to look, the good news is that we’ll take on that legwork and post all of the best deals here at Trusted Reviews. We’ll be curating the best of Black Friday in the UK to make spotting those veritable bargains that much easier.

Our team has lived through several Black Friday events now, so we can spot a good deal from a dud. We can also give you the advice you need on potential purchases, as we have a team knowledgable in their respective fields.

Black Friday 2018 UK: Black Friday deals to avoid

Black Friday 2018

If you’re not careful you might end up waiting for your Black Friday deals to arrive on a shipping container like this… Photo by kinsey on Unsplash

We cover everything you need to know about snagging yourself a genuine deal in our Black Friday shopping tips and tricks article. This includes lots of helpful information including how to spot a genuine deal by checking the historical prices.

But what about deals you should avoid this Black Friday? There will be plenty of duds out there if you’re not careful.

Grey Imports

One big area of confusion can often arise around ‘grey imports’. On the surface, these can look like fantastic deals. But what you need to be aware of is that these grey imports are often products imported from outside the EU, often from Hong Kong or China.

This can be problematic for a number of reasons. First off, if actually being shipped to you directly from halfway across the world, delivery time can be very slow. Think weeks to even months. Then you have to factor in the chance of having to pay customs duty when your item reaches the UK.

Some grey importers will have these products located in the UK already, which does avoid the above pitfall. However, as these products originate from outside the UK, they can often not be covered by a local warranty. That’s a problem if you encounter any issues down the line and need manufacturer support. In the long run, that saving might not look so great after all.

There are also other problems you might not expect, like manuals not being localised. You might also find yourself scrambling for a plug adaptor as it might not be the three-prong plug you need for the UK, or missing out on accessories you would normally get from an item bought here.

Beware the ‘Bait and Switch’

In the past, retailers have gotten themselves in hot water for misleading consumers by luring them in with massive discounts, only for them to find out the item in question is ‘out of stock’. Where things got murkier, was when these out of stock items were suddenly back on sale for the full price the following day after Black Friday was finished. This meant that in all likelihood that product was still in stock but pulled from sale early. Consumers were quite rightly annoyed.

We’re sure not to recommend any deals from grey importers for these reasons.


We may earn a commission if you click a deal and buy an item. That’s why we want to make sure you’re well-informed and happy with your purchase, so that you’ll continue to rely on us for your buying advice needs.