Amazon Black Friday 2018: What to expect and deals live right now

Amazon Black Friday: We know sifting through Amazon’s massive product and service range can be daunting. We’ve got years of experience at spotting great deals and have listed the offers we feel you should care about.  

Amazon Black Friday

When is Amazon Black Friday 2018?

If you’re already looking forward to this year’s Black Friday Amazon sale, the date for your diary will be November 23rd, 2018.

With that said, expect Amazon to discount products throughout November in the build up to the big day, and then beyond into Cyber Monday. Last year’s Black Friday sale was a big one with some massive savings across everything from TVs to games consoles and smartphones.

Black Friday for Amazon is one of its biggest sales periods of the year, alongside its own Prime Day sales in July. We expect Amazon Black Friday 2018 to be even bigger than previous years, as the company has a habit of expanding its Black Friday sale year-on-year. Last year we saw massive discounts on TVs, Fitbits, PS4 Pro and Nintendo Switch consoles, a range of smartphones, and smart home products like Hive and Nest. Of course, Amazon will also discount its own products.

Amazon Cyber Monday

Look past Black Friday and you’ll immediately hit the next big sales day: Amazon Cyber Monday. That falls on the Monday immediately after Black Friday, so November 26th. Expect other discounts to appear, some of which might not have appeared previously for Black Friday.

Consider it your last chance to grab a bargain before Christmas, so if you’ve passed on Black Friday you might not want to risk passing again. We’ll be rounding up both Black Friday and Cyber Monday deals here for Amazon, but be sure to check out our Best Black Friday deals and Cyber Monday deals pages for the other big retailers, too.

Amazon Deals Live Now

But if you just can’t wait until Amazon Black Friday or Amazon Cyber Monday, then you’ll be pleased to know there are deals you can bag from the massive retailer right now. We’ve rounded them all up for you below and split across product categories.


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At any given time in the year, you can guarantee that Amazon is offering money off thousands of items.

Sometimes that comes through its ‘Deals of the Day‘ section, while its ‘Lightning Deals’ can save you loads if you’re quick. These tend to be available only in limited quantities and for a limited amount of time, though Prime members can get early access to some of these.

Amazon Warehouse Deals

Finally we have Amazon Warehouse deals, which offer discounts on used or open box items. Here, Amazon “test the functional and physical condition of each item and give the product a specific grade before selling it.” Amazon’s satisfaction guarantee still applies, so you don’t lose any of the protections you usually get through regular Amazon purchases.

All of this can make it difficult to spot all of the best deals – or at least those that might appeal to you. That’s why we’ve created this page to keep you updated with some of the best deals broken down by different product categories.

Be sure to bookmark and check back regularly as we keep this page regularly updated.


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Amazon Deals for Today

All deals were correct at time of publication but can quickly change. Act fast to snap up a bargain.

Best Amazon Fire TV Stick Deals

Fire TV Stick with Alexa Voice Remote

Add Fire TV smarts to your telly on the cheap.


Best Amazon Echo Deals

Amazon Echo

This speaker packs in Amazon Alexa smarts.


Best Amazon Echo Dot Deals

Amazon Echo Dot (2nd Gen)

A new model is now available, meaning the older version has dropped in price. Buying from John Lewis also gets you a 2-year warranty.


Best Amazon Echo Spot Deals

Amazon Echo Spot

As the cheapest Amazon Echo with a screen, the Echo Spot is a solid choice for anyone on a budget. Buy two and save £40 with Amazon.


Best Kindle Deals

Kindle Paperwhite - Includes Special Offers

This Kindle is conveniently sized, offering a 6-inch high resolution display, built-in reading light, and Wi-Fi for all your downloading needs. We gave it a nearly perfect 9/10 score in our Kindle Paperwhite review and rate it as the best e-reader for most people's needs.

Kindle Paperwhite 3G E-reader - Includes Special Offers

Alternatively, those looking for additional on-the-go options can plump for the cellular version of the Paperwhite, which comes with free 3G as well as Wi-Fi connectivity.

Kindle Paperwhite Essentials Bundle - Includes Special Offers

Amazon has currently knocked £10 off the RRP of the Kindle Paperwhite Essentials Bundle, which brings it down from £157.97 to just £147.97. Besides the Kindle Paperwhite itself, this package throws in an Amazon Leather Cover and an Amazon Powerfast 9W Power Adapter



Best Amazon Laptop Deals (Price: Low to high)

Lenovo ZA150015GB Yoga Book 10.1-Inch Black Touch Laptop - (Quad Core Atom X5-Z8550, 4GB RAM, 64GB eMMC, Intel HD Graphics, Win10 Pro) - Carbon Black

Great build quality, clever natural writing technology and strong battery life from this super-portable laptop-tablet hybrid.

HP Chromebook 11-v000na 11.6-inch HD Laptop (Ash Grey) - (Intel Celeron N3060, 2GB RAM, 16GB eMMC, Intel HD Graphics Card, Chrome OS)

This budget-friendly Chromebook has a great saving and is perfect for anyone with only basic browsing and productivity needs.

ASUS ZenBook UX430UA-GV415T 14-Inch Nano-Edge Laptop (Blue) - (Intel Core i7-8550U, 8 GB RAM, 256 GB SSD, Windows 10)

A supremely portable 14-inch laptop with a great keyboard and trackpad, not to mention good performance from its i7 CPU.



Best Amazon TV Deals (Price: Low to high)

Hisense H43N5500UK 43inch 4K UHD Smart TV

It's not often you see a 43-inch TV for this little money. It checks all the right boxes with 4K and HDR while being light on your wallet.

Philips 43PUS6753/12 43-Inch 4K Ultra HD Smart TV with HDR Plus, Freeview Play and Ambilight 3-sided - Dark Silver (2018 Model)

A great saving on Philips' 4K model that supports Ambilight for a more immersive lighting experience. This model comes with integrated Freeview Play.

Hisense H65U7AUK 65-Inch 4K Ultra HD ULED Smart TV with HDR and Freeview Play - Silver/Black (2018 Model) [Energy Class A]

You can take off a whopping saving off this ginormous 2018 model from Hisense. This is the lowest price it’s ever been available for from Amazon.



Best Amazon Electric Toothbrush Deals (Price: Low to high)

Oral-B PRO 2000 - CrossAction

The Oral-B Pro 2000 has two modes: daily and gum care. A visible pressure sensor tells you if you're brushing too hard and the 2-minute timer ensures you brush for enough time.

Oral-B Smart 4 4000N CrossAction

The Oral-B Smart 4 4000N includes 3 brushing modes, including whitening and sensitive. It will also adapt its speed if you're brushing too hard and includes a connected app to train you to brush better.

Oral-B Smart 6 Electric Rechargeable Toothbrush

The Smart 6 includes a whopping 5 brushing modes, and includes accessories including 3 brush heads, travel case and a smart stand holder. Importantly, it also uses a Li-ion battery, which last longer (up to two weeks).

Oral-B Genius 9000

Arguably the finest electric toothbrush on the market right now, with a smartphone app that optimises your brushing technique.



Best Amazon Drone Deals

DJI Mavic Pro Drone

The Mavic Pro was DJI's first ever folding drone and the recipient of our Best Drone of the Year 2017 award. It has fantastic image quality, plenty of flight modes and is great fun to use.

DJI Mavic Air Drone Fly More Combo

DJI's latest and greatest folding drone is its smallest yet and includes 4K video and a raft of automated flight modes. The Fly More Combo pack includes extra accessories like batteries and propellers that make it great value and even more so with this discount.

DJI Spark

A great saving on a standalone DJI Spark drone. This portable drone packs in a great 1080p camera and loads of automated flight modes making it a great introduction to drone flying.

Parrot ANAFI The Ultra Compact Flying 4K HDR Camera Drone, Grey

Parrot has provided a genuine alternative to DJI’s brilliant mini drones here, with a clever compact design and an excellent 4K HDR camera. It’s very new, so you won’t find any money off just yet, but it’s already very reasonably priced.



Best Amazon Soundbar Deals (Price: Low to high)

Samsung HW-M360 Soundbar 2.1 Bluetooth

An excellent value 2.1 soundbar with easy setup and the ability to stream music directly over Bluetooth.

Sony HT-CT290 300 W Soundbar with Bluetooth, HDMI and Wireless Subwoofer

This 300W Sony soundbar has plenty of power and includes a convenient wireless subwoofer for giving the bass some serious kick. You can use HDMI ARC to connect to your TV with just one cable and there's Bluetooth support for your other devices, too.

LG SJ5 Soundbar

A massive saving on this stylish LG soundbar that includes a subwoofer for that room-shaking bass. It packs in an impressive 320W of power.

Q Acoustics Media 4 Soundbar with Built In Subwoofer

The Q Acoustics M4 Soundbar got a top review from Trusted Reviews. With £100 off it's an even better choice. This has a built-in subwoofer, which helps cut down on space all the while delivering some seriously impressive sound.

Bose Solo 5 TV Soundbar System - black

If you’re after boosting the sound of a smaller TV in a secondary room, the tiny Bose Solo 5 could be a solution.



Best Amazon Tablet Deals (Price: Low to high)

Amazon Fire 7 8GB Black (with Special Offers)

Amazon lets you knock a tenner off the price of its most popular Fire 7 tablet by accepting advertising. the tablet stays the same with its 7-inch IPS display, quad-core processing, Alexa assistant and an 8 hour battery life.

Samsung Galaxy Tab E 9.6-inch Wi-Fi White

Save a chunk on the well proportioned and light Android tablet from Samsung. You get a hefty 9.6-inch display, 8GB storage with microSD expansion options, 5MP and 2MP cameras. The catch? It's Android 4.4 limited, hence the price.

Huawei Mediapad M5 8” Tablet(Grey) - (Octa-Core Processor, 4 GB RAM, 32 GB eMMC,2K IPS Screen, Android 8.0)

The Huawei Mediapad M5 is one of the better compact Android tablets of recent times, with a punchy 2K screen and solid performance for the price.

Samsung Galaxy TAB S3 9.7 SM-T820 WIFI 32GB Qualcomm 4096 MB Android

Now that the S4 is out, you can get huge savings on this slick, capable Android tablet. With a QHD Super AMOLED display, a Snapdragon 820 and an included S-Pen stylus, it’s a lot of tablet for the money.

Apple MPF12B/A iPad Pro 10.5" 256GB Wi-Fi - Gold

A big saving on this high capacity iPad Pro for anyone needing a powerful iPad.



Best Amazon Fitness Tracker Deals (Price: Low to high)

Xiaomi Mi Band 2

This fitness tracker from respected Chinese manufacturer Xiaomi packs a fine OLED display and an attractive waterproof design.

Fitbit Charge 2 Heart Rate and Fitness Wristband

This is one of our favourite Fitbit fitness trackers of recent times, with customisable straps and smartphone notifications complementing the brand’s peerless fitness and cardio tracking.

Fitbit Unisex Versa Health and Fitness Smartwatch

There's also a great saving on the newer Fitbit Versa. This model is sleeker than the Ionic but you do sacrifice GPS.

Garmin Vivoactive 3 GPS Smartwatch

This fitness tracker masquerades as a traditional watch with a stylish round design and colour screen. With week-long battery life and GPS, it’s great for an epic outdoor workout.



Best Amazon BBQ Deals

La Hacienda 58106 Camping Firebowl with Grill, Folding Legs and Carry Bag

You can make a big saving on this unique camping firebowl that stands out from standard BBQs. It's versatile in that it's portable, but it'll also make for a great addition to your garden, too.

Landmann Stainless Steel Pedestal Charcoal Barbecue

Another eye-catching BBQ, this pedestal model is great if you need to conserve space. It's big enough to cook for four and it's even height-adjustable for a comfortable experience.

Char-Broil X200 Grill2Go - Portable Barbecue Grill with TRU-Infrared technology, Grey/ Cast aluminium.

A decent saving on this gas-powered barbecue that's great for taking on the move.



Best Amazon Coffee Machine Deals (Price: Low to high)

Russell Hobbs Buckingham

If you want coffee and lots of it, a filter machine can often be the best way to get it quickly. This machine will make you up to 14 cups of coffee in one go and the hotplate will keep them warm so you can keep coming back for more.

Tassimo Vivy 2

The Tassimo Vivy 2 is a terrific budget machine. This funky little unit uses ‘T Discs’, which are Bosch’s version of capsules. They contain the coffee and, if you desire, milk (for long drinks), tea and even hot chocolate powder. The Vivy 2 scans the barcode to ensure it gives each pod the treatment it needs. For £40, this is a great introduction to espresso.

Krups Nespresso Inissia

This is the cheapest Nespresso-compatible machine on Amazon at the moment. That’s great news, because Nespresso is arguably the best-supported coffee pod brand on the market. This means way more choice when it comes to picking your specific flavour profile.

Melitta AromaFresh Grind and Brew, 1021-01, Filter Coffee Machine, Glass Coffee Jug Included

Don't let anyone tell you that a filter coffee is the wrong way to enjoy a cup of the good stuff. With freshly-ground beans and a bit of TLC, you can get wonderful fresh coffee from this Melitta.

De'Longhi Dedica Style EC685M Traditional Pump Espresso Machine - Silver

This stylish espresso machine is a highly compact and affordable way to enjoy short coffees, Americanos, lattes and cappuccinos at home. It even includes a frothing nozzle for making those milky beverages.



Amazon Best SIM-Free Deals – Flagship Phones

Apple iPhone X 64GB – Space Grey

The best iPhone (and best smartphone to some) on the market can be bought with a £99.01 reduction via Amazon.

Google Pixel 2 64GB – Just Black

The latest iteration of Google's flagship device is perfect for anyone obsessed with having a great smartphone camera.

LG G7 ThinQ 64GB – Black

The LG G7 benefits from a beautiful display coupled with great audio capabilities, making it a perfectly suitable phone for streaming content.


Amazon SIM-Free Deals – Mid-range Phones

Huawei Mate 10 Pro 128GB – Titanium Grey

Either the world's coming to an end or Amazon's going out of business because either way, having a massive £300.99 discount off the Mate 10 Pro makes this one of today's best SIM-Free deals.

Huawei P20 Lite (Dual SIM) 64GB – Black

In addition to dual SIM capabilities, an FHD+ display and a metal chassis, the P20 Lite has two rear-view cameras for taking detailed shots on the go.


Amazon SIM-Free Deals - Budget Phones

Motorola moto g6 Play 32GB – Deep Indigo

One of the best value phones around just got even better with a £20 discount through Amazon.


Amazon Sales UK – What do I get with Amazon Prime?

Amazon Prime

The number of benefits from Amazon Prime membership nowadays is almost dizzying. It all started off with expedited delivery but has now expanded to much, much more.


Free: Sign up for a 30-day Amazon Prime trial


Expedited delivery

Quick delivery is still very welcome, mind you. You can get unlimited one-day delivery across millions of items, and in certain areas you can even get same day delivery and 1 or 2-hour delivery through Prime, for absolutely nothing.

If you order a lot and are in a hurry, this alone can make Prime membership worthwhile. We’ve lost count the number of times we’ve had to rely on speedy delivery to get us out of a bind.

Prime Video

Then there’s Prime Video, which features streaming movies, like Paddington 2, and TV shows including plenty of Amazon Originals exclusives like The Tick, The Man in the High Castle and of course The Grand Tour. There’s something for everyone.

Prime Reading

If you’re more of a reader than a watcher, there’s Prime Reading that gives you access to a rotating catalogue of eBooks, comics and magazines as part of your membership. You also get advanced access to editors’ picks each month. These are free books available early.

Prime Music

For music fans, there’s Amazon Prime Music, which has a catalogue of 2 million songs ad-free. This isn’t to be confused with Amazon Prime Music Unlimited, however, as this is a separate subscription service with 40 million songs. There’s a 4 months for £0.99 promotion if you fancy trying that out.

Twitch Prime

Twitch Prime gets you in-game loot every month and ad-free Twitch streaming on the popular gaming service.

Prime Early Access

You also get early access to Lightning Deals as a Prime member, giving you an all-important head start against other bargain hunters. Amazon Family gets you 20% off grocery essentials like nappies and baby food, so great value if you’re a new parent.

Unlimited photo storage

You also get unlimited free photo storage as part of your membership. Fantastic news if you’re running out of storage space on your phone or computer, and a great way to back up those all-important memories.

Prime exclusive Audible trial

If you’re a Prime member, you can also take out a free 90-day Audible trial. Audible is all about audio books and as part of your membership you get credit for one free audiobook every month. You also have access to free audio shows and unlimited listening to original, short audio programmes.

You also get 60% off selected audiobooks. Every audiobook you buy is yours to keep even if you stop your membership. You’re able to listen on a range of devices including mobile and desktop apps, and through your Kindle Fire, Amazon Echo or Fire TV.

Membership costs £7.99 a month once the 90-day trial is over.

Amazon Household

You can also share your Amazon Prime account with a second adult as part of an Amazon Household. We don’t mean just giving your other half your Amazon account password either. They can have their own Amazon account but you share the benefits of your Amazon Prime account, including digital content and expedited delivery.

If you want to set up an Amazon Household, have a read of our guide.

Premier League and other sports (in the future)

Amazon announced it has acquired the rights to broadcast certain Premier League football games in 2019 exclusively for Prime Members. Expect Amazon to bolster its offerings even more in the future to add even more reasons to sign up to Prime.

Amazon Prime Student

If you’re fortunate to still be living the student life, you also get a host of Amazon Prime benefits with Prime Student. Not only do you get 50% off the cost of a Prime membership, you get extra discounts like 10% off textbooks, fashion and other sections of Amazon. You can see all of the Amazon Prime Student benefits and take out a free 6-month trial here.


Amazon Black Friday – How to know if it’s a good deal

Amazon Prime Day Keepa

Use a Chrome extension like Keepa or, if you’re not a Chrome user, a site like CamelCamelCamel. Both of these are Amazon price trackers that let you see the Amazon price history on products. That’s great if you want to see if a price has genuinely dropped and if you’re getting a genuinely good deal.

Of the two, Keepa is our favourite as you don’t even have to navigate away from the Amazon Product page. It’s embedded right there for you as you browse around Amazon, instantly letting you see if you’re getting a product for a low price. As prices tend to fluctuate, you’ll have to make a judgement call if now is the right time to snap one up.

If it’s not the lowest price it’s ever been, but it’s not been discounted for a long time, it could still be a good time to jump in. You might also actually need a product right now, so that will also help with the decision. It can be easy to dilly-dally on a decision, but at the end of the day, it’s a personal decision when to dive in.


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