Amazon Black Friday – What to expect and deals live right now

Amazon Black Friday: Sorting through all of Amazon’s Black Friday UK deals is going to be a daunting task, but we’re up for the challenge.

Our team of experts pays more than the usual attention to Amazon, both in the UK and the US, what with it being the biggest online retailer in the business. We’re particularly active around Black Friday time.

When is Amazon Black Friday?

This year, Black Friday falls on November 23. Around this time, you can expect Amazon UK and Amazon US to issue a near-constant stream of bargains.

Amazon has expanded its Black Friday sales period over the years, to the point where most of the month of November is taken up with it. If you want a specific date to watch out for, we’d suggest November 12 as a likely commencement date.

That’s two weeks before the big day itself, which is when Amazon starts to ramp up its Black Friday deal-producing machine.

Think of this page as your hub for all things Amazon Black Friday 2018 related. You can rest assured we’ll be keeping this page updated as soon as Amazon makes an official announcement with its Black Friday plans.

What to expect from Amazon Black Friday 2018

It’s impossible to predict with any precision what kind of deals Amazon will be running this coming Black Friday. But we can take an educated guess based on previous years, as the retailer is pretty consistent with its approach.

With that in mind, we’d expect to see discounts on PS4 Pro and Nintendo Switch games consoles, GoPro action cameras, and Ultimate Ears speakers (eyes peeled for some top UE Boom 2 deals now that the UE Boom 3 is out).

Related: Amazon Echo deals

Naturally, Amazon will be using Black Friday to push its own hardware. It’s traditionally one of the best times of the year to shop for Kindles, Fire TVs, Fire Tablets and Echo devices. We’re expecting massive savings here, as Amazon aggressively seeks to place its Alexa digital assistant into every home it can.

One word of advice: if you’re not a fully paid up Amazon Prime member, now is the time to consider signing up for the company’s free 30 day trial. It’ll give you access to a whole load of extra deals, as well as benefits such as free next day deliveries.

You can read more about Amazon Prime towards the bottom of this page.

Related: Black Friday 2018 UK – Our guide to everything you need for Black Friday


Free: Sign up for a 30-day Amazon Prime trial


Amazon Deals Live Now

With Black Friday right around the corner, you might assume that now is the worst possible time to go shopping on Amazon. That’s an understandable viewpoint, but the truth is that there are great deals to be had year round.

We’ve rounded up some of the best of these for you below, organised into handy product categories.


Jump to:


Amazon Warehouse Deals

Don’t forget about Amazon Warehouse deals, which offer discounts on used or open box items. Here, Amazon “test the functional and physical condition of each item and give the product a specific grade before selling it.” Amazon’s satisfaction guarantee still applies, so you don’t lose any of the protections you usually get through regular Amazon purchases.

All of this can make it difficult to spot all of the best deals – or at least those that might appeal to you. That’s why we’ve created this page to keep you updated with some of the best deals broken down by different product categories.

Be sure to bookmark and check back regularly as we keep this page regularly updated.


Free: Sign up for a 30-day Amazon Prime trial


All deals were correct at time of publication but can quickly change. Act fast to snap up a bargain.

Amazon Devices Deals

Best Amazon Fire TV Stick Deals

Fire TV Stick with Alexa Voice Remote

Add Fire TV smarts to your telly on the cheap.

Fire TV Stick 4K with All-New Alexa Voice Remote

The new, upgraded Fire TV now supports 4K and HDR, all still from a tiny stick.


Best Amazon Echo Deals

Amazon Echo (2nd Generation)

This speaker packs in Amazon Alexa smarts.


Best Echo Plus (2nd Gen) Deals

All-new Echo Plus (2nd gen), Charcoal Fabric + Philips Hue White bulb E27

Similar to the previous Echo Plus, the 2nd gen model also includes a Zigbee hub to control your smart home but this time around the device also has 360-degree speaker. Throw in the fact that you're also getting a Philips Hue White Bulb absolutely free and you've got one tasty preorder deal.


Best Amazon Echo Dot Deals

Amazon Echo Dot (2nd Gen)

A new model is now available, meaning the older version has dropped in price.

All-new Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal Fabric

The Echo Dot was always great value for money but with its new design, the Dot is finally as visually appealing as the Google Home Mini, making it a serious contender as your go-to smart speaker.


Best Echo Show (2nd Gen) Deals

All-New Echo Show (2nd Gen), Black + Free Philips Hue White Bulb E27

The Echo Show was always a great product but it was hindered by lacklustre design. Not anymore. The all-new second gen Echo Show features a larger screen and a gorgeous fabric cover to make it seamlessly blend in with the decor of your home. This bundle also includes a free Philips Hue White Bulb.


Best Amazon Echo Spot Deals

Amazon Echo Spot

As the cheapest Amazon Echo with a screen, the Echo Spot is a solid choice for anyone on a budget.


Best Echo Sub Deals

Echo Sub

Ever felt as if your Echo devices could do with a little more bass? Amazon seeks to solve that issue with the Echo Sub – a dedicated subwoofer to give your music the oomph it deserves.


Best Amazon Smart Plug Deals

Amazon Smart Plug

Bypassing the need for a smart home hub or even an Echo device, the Amazon Smart Plug goes straight to the source (pun most definitely intended). This nifty little device will turn your sockets into Alexa-controlled outlets with ease.


Best Echo Input Deals

Echo Input

Taking the core concept of the original Echo Dot and stripping it down to its bare-bones, the Echo Input does the devilishly simple job of turning your regular everyday speaker into a smart speaker, powered by Alexa.


Best Kindle Deals

All-new Kindle Paperwhite - Now waterproof and twice the storage - with special offers

Amazon’s new Paperwhite adds waterproofing and a bunch more storage to the already near-faultless e-reader mix.

Kindle Paperwhite - Includes Special Offers (Previous Generation)

It’s soon to be replaced, but this Kindle offers a 6-inch high resolution display, built-in reading light, and Wi-Fi for all your downloading needs. We gave it a nearly perfect 9/10 score in our Kindle Paperwhite review and rate it as the best e-reader for most people’s needs – for now.

Kindle Paperwhite 3G E-reader - without Special Offers (Previous Generation)

Alternatively, those looking for additional on-the-go options can plump for the cellular version of the Paperwhite, which comes with free 3G as well as Wi-Fi connectivity.


All-New Amazon Fire HD 8

All-new Fire HD 8 Tablet with Alexa, 8” HD Display, 16 GB, Punch Red with Special Offers + All-New Show Mode Charging Dock

Also available as a bundle with the new clever charging dock to turn the Fire HD 8 into an Echo Show-like device.

Amazon Laptop Deals

Best Amazon Laptop Deals (Price: Low to high)

Lenovo IdeaPad 120s 14-Inch Notebook - (Mineral Grey) (Intel Celeron N3350, 4 GB RAM, 64 GB eMMC Storage, Windows 10S)

A great price for this portable laptop that's a good choice for price-conscious students in particular.

HP Chromebook 11-v000na 11.6-inch HD Laptop (Ash Grey) - (Intel Celeron N3060, 2GB RAM, 16GB eMMC, Intel HD Graphics Card, Chrome OS)

This budget-friendly Chromebook has a great saving and is perfect for anyone with only basic browsing and productivity needs.

Lenovo ZA150015GB Yoga Book 10.1-Inch Black Touch Laptop - (Quad Core Atom X5-Z8550, 4GB RAM, 64GB eMMC, Intel HD Graphics, Win10 Pro) - Carbon Black

Great build quality, clever natural writing technology and strong battery life from this super-portable laptop-tablet hybrid.

ASUS ZenBook UX430UA-GV415T 14-Inch Nano-Edge Laptop (Blue) - (Intel Core i7-8550U, 8 GB RAM, 256 GB SSD, Windows 10)

A supremely portable 14-inch laptop with a great keyboard and trackpad, not to mention good performance from its i7 CPU.

Amazon TV Deals

Best Amazon TV Deals (Price: Low to high)

Philips 43PUS6753/12 43-Inch 4K Ultra HD Smart TV with HDR Plus, Freeview Play and Ambilight 3-sided - Dark Silver (2018 Model)

A great saving on Philips' 4K model that supports Ambilight for a more immersive lighting experience. This model comes with integrated Freeview Play.

Samsung UE65NU7100 65-Inch 4K Ultra HD Certified HDR Smart TV - Charcoal Black (2018 Model) [Energy Class A+] [Energy Class A+]

4K and HDR in a nicely sized 65-inch package from one of the most dependable TV makers around. This Amazon price is a good £100 cheaper than elsewhere, too.

Hisense H65U7AUK 65-Inch 4K Ultra HD ULED Smart TV with HDR and Freeview Play - Silver/Black (2018 Model) [Energy Class A]

You can take off a whopping saving off this ginormous 2018 model from Hisense. This is the lowest price it’s ever been available for from Amazon.

Amazon Electric Toothbrush Deals

Best Amazon Electric Toothbrush Deals (Price: Low to high)

Oral-B PRO 2000 - CrossAction

The Oral-B Pro 2000 has two modes: daily and gum care. A visible pressure sensor tells you if you're brushing too hard and the 2-minute timer ensures you brush for enough time.

Oral-B Smart 4 4000N CrossAction

The Oral-B Smart 4 4000N includes 3 brushing modes, including whitening and sensitive. It will also adapt its speed if you're brushing too hard and includes a connected app to train you to brush better.

Oral-B Smart 6 Electric Rechargeable Toothbrush

The Smart 6 includes a whopping 5 brushing modes, and includes accessories including 3 brush heads, travel case and a smart stand holder. Importantly, it also uses a Li-ion battery, which last longer (up to two weeks).

Oral-B Genius 9000

Arguably the finest electric toothbrush on the market right now, with a smartphone app that optimises your brushing technique.

Amazon Drone Deals

Best Amazon Drone Deals

DJI Mavic Pro Drone

The Mavic Pro was DJI's first ever folding drone and the recipient of our Best Drone of the Year 2017 award. It has fantastic image quality, plenty of flight modes and is great fun to use.

DJI Mavic Air Drone Fly More Combo

DJI's latest and greatest folding drone is its smallest yet and includes 4K video and a raft of automated flight modes. The Fly More Combo pack includes extra accessories like batteries and propellers that make it great value and even more so with this discount.

DJI Spark

A great saving on a standalone DJI Spark drone. This portable drone packs in a great 1080p camera and loads of automated flight modes making it a great introduction to drone flying.

Parrot ANAFI The Ultra Compact Flying 4K HDR Camera Drone, Grey

Parrot has provided a genuine alternative to DJI’s brilliant mini drones here, with a clever compact design and an excellent 4K HDR camera. It’s very new, so you won’t find any money off just yet, but it’s already very reasonably priced.

Amazon Soundbar Deals

Best Amazon Soundbar Deals (Price: Low to high)

Samsung HW-M360 Soundbar 2.1 Bluetooth

An excellent value 2.1 soundbar with easy setup and the ability to stream music directly over Bluetooth.

Sony HT-CT290 300 W Soundbar with Bluetooth, HDMI and Wireless Subwoofer

This 300W Sony soundbar has plenty of power and includes a convenient wireless subwoofer for giving the bass some serious kick. You can use HDMI ARC to connect to your TV with just one cable and there's Bluetooth support for your other devices, too.

LG SJ5 Soundbar

A massive saving on this stylish LG soundbar that includes a subwoofer for that room-shaking bass. It packs in an impressive 320W of power.

Bose Solo 5 TV Soundbar System - black

If you’re after boosting the sound of a smaller TV in a secondary room, the tiny Bose Solo 5 could be a solution.

Amazon Tablet Deals

Best Amazon Tablet Deals (Price: Low to high)

Amazon Fire 7 8GB Black (with Special Offers)

Amazon lets you knock a tenner off the price of its most popular Fire 7 tablet by accepting advertising. the tablet stays the same with its 7-inch IPS display, quad-core processing, Alexa assistant and an 8 hour battery life.

Samsung Galaxy Tab E 9.6-inch Wi-Fi White

Save a chunk on the well proportioned and light Android tablet from Samsung. You get a hefty 9.6-inch display, 8GB storage with microSD expansion options, 5MP and 2MP cameras. The catch? It's Android 4.4 limited, hence the price.

iPad 6th Gen Wi-Fi 32GB - Space Grey

Apple’s current, standard iPad is excellent value for money, with a strong CPU and Apple Pencil support for a low price.

Amazon Fitness Tracker Deals

Best Amazon Fitness Tracker Deals (Price: Low to high)

Xiaomi Mi Band 2

This fitness tracker from respected Chinese manufacturer Xiaomi packs a fine OLED display and an attractive waterproof design.

Fitbit Charge 2 Heart Rate and Fitness Wristband

This is one of our favourite Fitbit fitness trackers of recent times, with customisable straps and smartphone notifications complementing the brand’s peerless fitness and cardio tracking.

Fitbit Unisex Versa Health and Fitness Smartwatch

There's also a great saving on the newer Fitbit Versa. This model is sleeker than the Ionic but you do sacrifice GPS.

Garmin Vivoactive 3 GPS Smartwatch

This fitness tracker masquerades as a traditional watch with a stylish round design and colour screen. With week-long battery life and GPS, it’s great for an epic outdoor workout.

Amazon BBQ Deals

Best Amazon BBQ Deals

La Hacienda 58106 Camping Firebowl with Grill, Folding Legs and Carry Bag

You can make a big saving on this unique camping firebowl that stands out from standard BBQs. It's versatile in that it's portable, but it'll also make for a great addition to your garden, too.

Landmann Stainless Steel Pedestal Charcoal Barbecue

Another eye-catching BBQ, this pedestal model is great if you need to conserve space. It's big enough to cook for four and it's even height-adjustable for a comfortable experience.

Char-Broil X200 Grill2Go - Portable Barbecue Grill with TRU-Infrared technology, Grey/ Cast aluminium.

A decent saving on this gas-powered barbecue that's great for taking on the move.

Amazon Coffee Deals

Best Amazon Coffee Machine Deals (Price: Low to high)

Russell Hobbs Buckingham

If you want coffee and lots of it, a filter machine can often be the best way to get it quickly. This machine will make you up to 14 cups of coffee in one go and the hotplate will keep them warm so you can keep coming back for more.

Tassimo Vivy 2

The Tassimo Vivy 2 is a terrific budget machine. This funky little unit uses ‘T Discs’, which are Bosch’s version of capsules. They contain the coffee and, if you desire, milk (for long drinks), tea and even hot chocolate powder. The Vivy 2 scans the barcode to ensure it gives each pod the treatment it needs. For £40, this is a great introduction to espresso.

Melitta AromaFresh Grind and Brew, 1021-01, Filter Coffee Machine, Glass Coffee Jug Included

Don't let anyone tell you that a filter coffee is the wrong way to enjoy a cup of the good stuff. With freshly-ground beans and a bit of TLC, you can get wonderful fresh coffee from this Melitta.

De'Longhi Dedica Style EC685M Traditional Pump Espresso Machine - Silver

This stylish espresso machine is a highly compact and affordable way to enjoy short coffees, Americanos, lattes and cappuccinos at home. It even includes a frothing nozzle for making those milky beverages.

Amazon Smartphone Deals

Amazon Best SIM-Free Deals – Flagship Phones

Apple iPhone X 64GB – Space Grey

The best iPhone (and best smartphone to some) on the market can be bought with a £99.01 reduction via Amazon.

Google Pixel 2 64GB – Just Black

The previous iteration of Google’s flagship device is perfect for anyone obsessed with having a great smartphone camera.

LG G7 ThinQ 64GB – Black

The LG G7 benefits from a beautiful display coupled with great audio capabilities, making it a perfectly suitable phone for streaming content.


Amazon SIM-Free Deals – Mid-range Phones

Huawei P20 Lite (Dual SIM) 64GB – Black

In addition to dual SIM capabilities, an FHD+ display and a metal chassis, the P20 Lite has two rear-view cameras for taking detailed shots on the go.


Amazon SIM-Free Deals - Budget Phones

Motorola moto g6 Play 32GB – Deep Indigo

One of the best value phones around just got even better with a £20 discount through Amazon.


Amazon Black Friday – What do I get with Amazon Prime?

Amazon Prime

The number of benefits from Amazon Prime membership nowadays is almost dizzying. It all started off with expedited delivery but has now expanded to much, much more.


Free: Sign up for a 30-day Amazon Prime trial


Expedited delivery

Quick delivery is still very welcome, mind you. You can get unlimited one-day delivery across millions of items, and in certain areas you can even get same day delivery and 1 or 2-hour delivery through Prime, for absolutely nothing.

If you order a lot and are in a hurry, this alone can make Prime membership worthwhile. We’ve lost count the number of times we’ve had to rely on speedy delivery to get us out of a bind.

Prime Video

Then there’s Prime Video, which features streaming movies, like Paddington 2, and TV shows including plenty of Amazon Originals exclusives like The Tick, The Man in the High Castle and of course The Grand Tour. There’s something for everyone.

Prime Reading

If you’re more of a reader than a watcher, there’s Prime Reading that gives you access to a rotating catalogue of eBooks, comics and magazines as part of your membership. You also get advanced access to editors’ picks each month. These are free books available early.

Prime Music

For music fans, there’s Amazon Prime Music, which has a catalogue of 2 million songs ad-free. This isn’t to be confused with Amazon Prime Music Unlimited, however, as this is a separate subscription service with 40 million songs. There’s a 4 months for £0.99 promotion if you fancy trying that out.

Twitch Prime

Twitch Prime gets you in-game loot every month and ad-free Twitch streaming on the popular gaming service.

Prime Early Access

You also get early access to Lightning Deals as a Prime member, giving you an all-important head start against other bargain hunters. Amazon Family gets you 20% off grocery essentials like nappies and baby food, so great value if you’re a new parent.

Unlimited photo storage

You also get unlimited free photo storage as part of your membership. Fantastic news if you’re running out of storage space on your phone or computer, and a great way to back up those all-important memories.

Prime exclusive Audible trial

If you’re a Prime member, you can also take out a free 90-day Audible trial. Audible is all about audio books and as part of your membership you get credit for one free audiobook every month. You also have access to free audio shows and unlimited listening to original, short audio programmes.

You also get 60% off selected audiobooks. Every audiobook you buy is yours to keep even if you stop your membership. You’re able to listen on a range of devices including mobile and desktop apps, and through your Kindle Fire, Amazon Echo or Fire TV.

Membership costs £7.99 a month once the 90-day trial is over.

Amazon Household

You can also share your Amazon Prime account with a second adult as part of an Amazon Household. We don’t mean just giving your other half your Amazon account password either. They can have their own Amazon account but you share the benefits of your Amazon Prime account, including digital content and expedited delivery.

If you want to set up an Amazon Household, have a read of our guide.

Premier League and other sports (in the future)

Amazon announced it has acquired the rights to broadcast certain Premier League football games in 2019 exclusively for Prime Members. Expect Amazon to bolster its offerings even more in the future to add even more reasons to sign up to Prime.

Amazon Prime Student

If you’re fortunate to still be living the student life, you also get a host of Amazon Prime benefits with Prime Student. Not only do you get 50% off the cost of a Prime membership, you get extra discounts like 10% off textbooks, fashion and other sections of Amazon. You can see all of the Amazon Prime Student benefits and take out a free 6-month trial here.


Amazon Black Friday – How to know if it’s a good deal

Amazon Prime Day Keepa

Use a Chrome extension like Keepa or, if you’re not a Chrome user, a site like CamelCamelCamel. Both of these are Amazon price trackers that let you see the Amazon price history on products. That’s great if you want to see if a price has genuinely dropped and if you’re getting a genuinely good deal.

Of the two, Keepa is our favourite as you don’t even have to navigate away from the Amazon Product page. It’s embedded right there for you as you browse around Amazon, instantly letting you see if you’re getting a product for a low price. As prices tend to fluctuate, you’ll have to make a judgement call if now is the right time to snap one up.

If it’s not the lowest price it’s ever been, but it’s not been discounted for a long time, it could still be a good time to jump in. You might also actually need a product right now, so that will also help with the decision. It can be easy to dilly-dally on a decision, but at the end of the day, it’s a personal decision when to dive in.

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