Philips fantastic “The One” 4K Ambilight TV deal returns for Cyber Monday

One of the first deals we saw for Black Friday and it’s returned for Cyber Monday. Philips ‘The One’ set has had £160 chopped off the price, but you’ll have to hurry as this deal is only available for today.

The new price sees at TV fall to £399. Considering its feature-set, that’s quite the bargain.

The 43PUS7304 series has all the features you’d find in Philips more premium TVs such as the 7504 series and the 8804, but is priced at a more affordable audience. We’ve had a look at the price history for this set and this is the cheapest we’ve seen it since it went on sale.

It comes with the P5 Perfect Picture Processing engine, a processor that’s able to generate less noise and a sharper, smoother picture. In terms of HDR it has comprehensive support for all main formats, so that’s HDR10, broadcast HLG and the active metadata versions in HDR10+ and Dolby Vision. You can be confident that no matter the type of HDR content you’re viewing, the 7304 is capable of showing it as intended.

While we still reckon you’ll need a soundbar to go with this TV, the 7304 has Dolby Atmos support so it can extract better audio from a flatscreen panel.

The interface is Android TV Pie, and if you’re a fan of voice assistants, you’ll be pleased to know the 43PUS7304 has Google Assistant integration. It also “Works with Alexa”, so those embedded into that system can send commands to the Tv via a compatible wireless speaker.

And one of the best things about a Philips’ TV is that they all come with the Dutch brand’s fantastic 3-sided Ambilight technology. It uses LED lights on its back panel to reflect/project the colours being shown on the screen to the wall, creating an immersive TV watching experience, especially if you enjoy watching or gaming in the dark.

And speaking of adding a soundbar, Amazon is also offering anyone who purchases a TV in the 7304 promotion the opportunity to save £100 on a Philips soundbar. It would be rude not to take advantage of this deal.


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