large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Black Friday Fitbit Bargain: Save £30 on the new Fitbit Sense

If you’re looking to hit the ground running in 2021 with a whole new fitness routine, then Amazon’s Black Friday offer on the Fitbit Sense shouldn’t be missed.

Going for just £269 (as opposed to the £299.99 RRP), this is actually the first price drop afforded to the Fitbit Sense, which debuted at the end of September. As the most premium smartwatch in Fitbit’s range, and as a solid Apple Watch alternative to Android users, the Fitbit Sense is one of the best fitness trackers you can buy in 2020.

Deal: Fitbit Sense for just £269 (was £299.99) – first ever price drop

While Fitbit’s always been ahead of the curve where fitness tracking is concerned, the Fitbit Sense marks a shift in the company’s priorities, with health tracking now stepping in to share the limelight. Packing an all-new EDA sensor, the Fitbit Sense can monitor sudden changes in your body’s composition, such as temperature and sweat, to keep a detailed log of your stress levels and offer ways to combat stress in return.

Given that the Fitbit Sense has launched in one of the most stressful year’s in recent memory, it’s fairly well-timed to have a smartwatch that cares just as much about your mental health as it is with you hitting your fitness goals.

Related: Amazon Black Friday Deals

The Fitbit Sense comes with a six-month free trial for Fitbit Premium, which includes tailored workout routines, a social platform and more importantly, mindfulness sessions in the Fitbit app. In conjunction with the EDA sensor, these meditation sessions help you to get a better picture of your stress levels and make some truly positive changes for your mental health.

With this being a Fitbit however, the Sense still packs a ton of great fitness features including in-built GPS tracking and onboard music storage for Deezer subscribers in the UK (Pandora in the US). This amounts to a fairly robust fitness tracking experience that lets you to leave your phone at home without issue.

Deal: Fitbit Sense for just £269 (was £299.99) – first ever price drop

At its lowest price yet, there’s very little reason not to jump on this superb Fitness Sense deal from Amazon – just make sure you do before it’s gone.


For more amazing offers, follow us @TrustedDealsUK

We may earn a commission if you click a deal and buy an item. That’s why we want to make sure you’re well-informed and happy with your purchase so that you’ll continue to rely on us for your buying advice needs.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.