Black Friday and Cyber Monday 2019 – Sales now live at Currys, Very, AO and more

Why is it called Black Friday? Is the sale even worth it? For the answers to all these questions and more, you're in the right place.

Best Black Friday Deals: While the inaugural day might still be a few weeks away, some retailers have already kicked off their Black Friday sales, and we’ve found the best offers of the bunch.

Just as we predicted, some retailers (Currys PC World, we’re looking at you) just couldn’t help themselves. After all, who wants to wait another few weeks before they can dive into a heap of deal anyway? Not us, that’s for sure.

While the likes of Amazon and John Lewis will be deploying their Black Friday sales closer to the time, right now, you can bag a bargain from Currys, AO.com, Mobiles.co.uk and more. In short, it’s a great time to buy if you’re in the market for a new phone or any white goods, especially given that most of these sales come with a price promise to refund you the difference if you spot a cheaper offer later in the month.

Remember, these deals will be appearing thick and fast, so if you don’t want to miss any of the fun, be sure to bookmark this page for a speedy return.

Best Early Black Friday Deals

The wait is over, some retailers have unveiled their official Black Friday sales, meaning that we have plenty of great offers to talk about. Saving you from the panic of having to sift through everything yourself however, we’ve singled out the very best deals across mobile phones, Dyson vacuum cleaners and more.


Jump to Black Friday deals:

Mobile Phones | Dyson and Vacuum Cleaners | TVs | Laptops | Cameras


Black Friday Mobile Phone Deals

It doesn’t matter if you want a tariff, a new SIM-free device or even just a SIM-only contract – we’ve covered all three bases. Just take a look below and see.

Best Early Black Friday Mobile Phone Contract Deals

iPhone XR on EE - 75GB of Data, Unlimited Minutes and Texts

Get 75GB of data for the price of this 25GB plan and also reap the benefits of EE's incredible extras, including free subscriptions to Apple Music, BT Sport, MTV Play and, of course, Apple TV+.

Samsung Galaxy S10 on EE - 75GB of Data, Unlimited Minutes and Texts

Want to get your hands on an Android handset instead? Of course, there really is no competition when it comes to this year's Samsung flagship. Get 75GB on this EE plan and avoid those pesky upfront costs.

Apple iPhone 11 on EE - 75GB of Data, Unlimited Minutes and Texts

Fonehouse are back again with an incredible deal on this year's affordable but excellent iPhone variant from Apple. Enjoy new features like slo-mo front-facing video capture, Night low light shooting modes and the powerful A13 Bionic.

Pixel 3a on EE - 4GB of Data, Unlimited Minutes and Texts

For those who want a great, affordable phone and a smaller tariff, this is a great choice in Carphone Warehouse's Why Wait Black Friday offer, saving you £70 on this fantastic contract.

Oppo Reno Z on EE - 24GB of Data, Unlimited Minutes and Texts

If you're looking for a more affordable, look no further. With this Black Friday price promise from Mobiles.co.uk, enjoy the impressive 48MP camera, beautiful 6.4-inch HD display and an impressive Cortex A75 processor.


Best Early Black Friday SIM-Only Deals

O2 SIM – 9GB of data, unlimited minutes and texts

If you're after a cheap SIM that provides a decent amount of data and a ton of sweet extras, this great O2 contract is just the ticket.

SMARTY SIM-only Plan: 45GB of Data, Unlimited Minutes and Texts

Enjoy a flexible, reliable and healthy SIM-only plan powered by the people behind Three Mobile. Enjoy strong connectivity and get more data for your money.

iD SIM - Unlimited Data, Minutes and Texts

A brand new plan on the market, enjoy a phenomenal unlimited data plan that ensures you're never without exactly what you need, all for the affordable price of just £25 a month.


Best Black Friday SIM-Free Mobile Phone Deals

iPhone XR - 64 GB, Black

The most popular iPhone to come out of Apple's 2018 line-up, the XR packs some impressive tech, including the stunning 6.1" Liquid Retina display and the A12 Bionic chip, providing an excellent battery life.

Samsung Galaxy S10 Smartphone with Wireless Powershare, 6.1", 4G LTE, SIM Free, 128GB, Prism Black

Jump at the chance to own the fantastic Galaxy S10 for as little as £599 when trading in an eligible smartphone in this John Lewis trade in deal.

Xiaomi Mi 9 Display Smartphone with Dual SIM Global Version (64 GB) 6.39 Inch Black

The affordable answer to a fully-featured smartphone, this bad boy got awarded a 5 out of 5 rating with its stunning Super AMOLED display and triple camera package.

Honor 20 - 128 GB, Sapphire Blue

An affordable handset with high-end smartphone specs, enjoy the brilliant quad rear-camera set-up, stunning 6.2" Full HD+ display, running the smooth Android 9 operating system.

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Black Friday Dyson and Vacuum Cleaner Deals

I’m sure we can all agree that vacuum cleaning can be a pretty arduous task – that is, if you don’t have the proper kit. Lucky for you, there are now plenty of offers on previously expensive vacuums from Dyson, Shark and more.

Best Black Friday Dyson & Vacuum Cleaner Deals

Dyson V8 Absolute Cordless Bagless Vacuum Cleaner – Nickel & Iron

Forget the ageing vacuum cleaners of old, Dyson's futuristic cordless V8 cleaner can now be had with a massive £100 discount as part of the Currys Black Friday sale.

Shark DuoClean Cordless TruePet with Flexology IF130UKTH Cordless Vacuum Cleaner with Pet Hair Removal and up to 30 Minutes Run Time

Got a little pet running around? Time to take the stress out of cleaning up after any shedding with the Shark DuoClean cordless vacuum, now with £100 off.

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Black Friday TV Deals

Let’s face, a TV can either make or break the atmosphere of a living room. With that in mind, there’s no better time than Black Friday for making that much needed upgrade.

Best Black Friday TV Deals

Toshiba 58U2963DB 58" Smart 4K Ultra HD TV with HDR10 and Dolby Vision

If you're after an inexpensive TV that can still do the business and look great whilst doing it, this ridiculous offer from AO is not to be missed.

LG OLED65E9PLA 65" Smart 4K Ultra HD HDR OLED TV with Google Assistant

Want to impress your social circle? There are few better ways to do so than with this gorgeous OLED TV from LG, ensuring that your home is everyone's favourite spot for movie night.

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Black Friday Laptop Deals

I’ll be the first to admit that I hold onto my old laptops for way too long. Well, what better time to give yourself a productivity boost with a faster, more robust device? Spoilers, theirs isn’t.

Best Black Friday Laptop Deals

Lenovo S340 14" Intel® Celeron™ Chromebook – 64GB eMMC, Black

Due to their affordability and blazing speed, Chromebooks are a perfect shout for students on a budget. With a £120 reduction, this Lenovo model now offers even better value for money.

Acer Aspire 5 A515-43 15.6" AMD Ryzen 5 Laptop – 256 GB SSD, Silver

This incredible Acer Aspire 5 was already fairly affordable given the specs that come with it, but now that there's a £150 saving to be had, it's an absolute no brainer of a deal.

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Black Friday Camera Deals

Got a Christmas holiday coming up or simply want to upgrade from smartphone photography? Either way, you’ll want a solid camera to do the job. With these fantastic offers however, you won’t have the break the bank in the process.

Best Black Friday Camera Deals

GoPro Hero7 Black Action Camera with Shorty Mount, Extra Battery & microSD Card Bundle

For your more adventurous side, this slick bundle packs in the fantastic GoPro Hero7 Black camera alongside a bevy of must-have accessories that you'll need on your cinematic journey.

EOS M100 Mirrorless Camera with EF-M 15-45 mm f/3.5-6.3 IS STM & 55-200 mm f/4.5-6.3 IS STM Lens

At its previous price, Canon's EOS M100 was a tricky recommendation against its competitors, but with a whopping £200 off in the Currys Black Friday sale, it's a much better option.

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What is Black Friday?

An American tradition that has taken up root in the UK, Black Friday is an annual period of deals that takes place on the fourth Friday of November, the day after American Thanksgiving.

In previous years, when online shopping was still taking its first shaky steps, most Black Friday shopping took place in-store, leading to a lot of chaos. You’ve probably seen videos online of shoppers engaged in impromptu tug-of-war matches for the last discounted flat screen TV – it could get quite nasty.

Nowadays, shopping online is the norm, so Black Friday is a lot less crowded and a lot less stressful than it used to be. There’s no longer the need to brave the frontier of the supermarket: you’re able to lay claim to all the best deals from the safety of your own home.

Originally exclusive to the US, Black Friday has spread to many other countries since it began, slowly transitioning into a global day of good bargains.

Why is it called Black Friday?

The term ‘Black Friday’ is one shrouded in myth. Which is a fancy way of saying that we don’t know for sure what its origin is. There are a few different theories that may go some way towards explaining the name however. The first is that in the mid to late 20th century, the Philadelphia Police Department – in charge of maintaining order during the Christmas shopping period – adopted the term to refer to the traffic jams and general mayhem that Christmas shoppers created.

A more cynical suggestion for the etymology of Black Friday is that the name refers to the amount of money shops make during the period. Supposedly it’s because Black Friday is the time of year where retailers first report going ‘into the black’ (as opposed to the red). Hooray for rampant capitalism.

Is Black Friday the best time for deals?

Black Friday generates a lot of hype each year. But, given that a lot of that enthusiasm is encouraged and maybe even started by retailers hoping to turn a profit, should we not be a bit sceptical of the whole thing?

We definitely should be, to an extent. A lot of Black Friday deals are overhyped and many claims that the period houses ‘the best prices of the year’ are bogus. With Amazon, for example, while there will be plenty of discounts, you’ll be more likely to find a better deal during the store’s Prime Day event in the Summer than you will this November.

But although some deals do not bear scrutiny, there are plenty that do. Black Friday is still good day to hunt for a bargain, and believe it or not, there are more places to do your shopping than Amazon.

To show you what we’re talking about, here’s one of our favourite Black Friday offers from last year. The iPhone XR was brand new last November and wasn’t officially reduced in price until September 2019, but that wasn’t going to stop Fonehouse from offering a good deal.

Through Fonehouse, you could buy an iPhone XR with 100GB data for just £36 a month over the course of two years, with no added upfront cost. In total that’s just £864, and when you consider that the iPhone XR was £749 SIM-free at the time, that means the phone tariff was only £115, a fantastic price for 100GB at just £4.80 a month. While there have been some pretty snazzy deals on the XR since then, this is still prime among them and has yet to be beaten.

How to save money on Black Friday?

Well luckily for you, you’re already in the best place to find money saving advice during Black Friday. The Trusted Reviews team will be working around the clock on Black Friday and Cyber Monday to bring you all the best savings on tech from the likes of Amazon, Currys PC World, John Lewis and more besides, presenting them all here in an easily understandable format, just to make things easier for you.

As our name implies, reviewing technology is a task that none of us takes lightly. Our reviews are trustable because of the amount of knowledge and experience that we each bring to the table. And that knowledge has the useful side effect of making it easy for us to separate the wheat from the chaff when it comes to finding a deal. Not only will we be using our decades of tech reviewing experience, but we’ll also be completely open when it comes to assessing a deal.

To achieve this, we’ll be digging under the surface of sales with tools like Keepa, to work out (amongst other things) whether a product truly is cheaper than it’s ever been. If you want to double check our conclusions you can make use of tools like Keepa and Camel Camel Camel yourself and compare our findings to your own.

How is Trusted Reviews preparing for Black Friday?

We’ve already started getting ready. To prepare for Black Friday this year we’ve created a veritable smorgasbord of retailer and product hubs to give you all the information on deals you could ask for. We’ll be constantly updating these to reflect any new information or offers that crop up, so you’ll probably want to bookmark a fair few.

Retailer hubs:

Product hubs:

Towards the end of November, our Black Friday content will grow to become more extensive, as well as more fast-paced. We’ll be writing about not only the deals that hang about for several days, but also the lightning deals that, true to their name, are here one minute and gone the next.

You’ll get all you could need from our Black Friday coverage, in a very accessible format with deals that are carefully chosen by our staff, not picked out at random by untrustworthy robots.

How long does Black Friday and Cyber Monday last?

Since they’re named after days of the week, it would be reasonable to assume that Black Friday and Cyber Monday are two distinct, individual days. But since when have mass-marketed, retail-driven events ever been reasonable?

Instead, Black Friday and Cyber Monday, at present, consume a full month. Typically, the moment November arrives the sales bonanza begins.

Related: When is Black Friday 2019?

Cyber Monday is no longer the final day of the Black Friday month either, as the sales usually go on until the end of that week. With 2019’s Black Friday falling later in November than is typical and Cyber Monday taking place at the beginning of December, it’s likely that we’re facing more than a month of deals this year.

What is Cyber Monday?

While Black Friday’s origins might be mysterious and based in tradition, Cyber Monday in contrast is a modern and clearly retail-driven invention.

It was constructed by retailers in 2005 as part of an effort to try and encourage customers to shop online (which seems to have worked almost too well). Initially just tacked on to the end of Black Friday, Cyber Monday has become an event in its own right, taking place on December 2nd this year.

Unless the major stores decide to move the boundaries of the event even further, we expect the Cyber Monday sale to continue past Monday and on to the end of the week, finishing on the Friday (December 6th)

Since Cyber Monday is a tech-heavy sale, retailers like Argos and Amazon don’t have quite the same reputation (in particular when it comes to white goods) as Currys PC World, John Lewis and AO, so we’d recommend prioritizing the latter if you want to find the best deals.

How will Black Friday 2019 be different?

If you think we have spent too much time pondering over the ins and outs of Black Friday and Cyber Monday, we assure you that stores have been focusing on the event even harder. Many spend the whole year leading up to November working out a strategy to improve their profits on the big day, learning from the performances of previous years.

Based on what happened last year, there’s indication that big changes will be taking place at Amazon and John Lewis in 2019. Beginning with the online juggernaut, changes from Amazon will likely come due to the tactics deployed by Currys PC World last year. With its Black Tag sale, Currys dropped its deals way ahead of schedule, releasing all of its discounts as soon as November arrived, giving customers plenty of time to make savings.

By comparison, Amazon’s sales seemed tardy and short. We can bet the company doesn’t fancy losing out to its competition twice in a row, so it wouldn’t be surprising to see some early deals from the online store. There have already been quite a few, with the ‘Hidden Gems’ sale that has been and gone.

John Lewis on the other hand, will have given a lot of thought to its Black Friday strategy, due to necessity more-so than competition. Anyone who’s kept up with current events will be aware that the store has had more than its fair share of troubles over the last year a half. Listing an astonishing profit slump of 99% last year, the high-end retailer had to lose a lot of its staff. This could really be the Black Friday that makes or breaks the company.

The company will likely be doubling down on its ‘Never Knowingly Undersold’ slogan, matching prices with its competition to secure sales and pull in customers. Expect to see some major savings in the coming weeks.

Deals to avoid over Black Friday 2019

A really low price on a really desirable item can be hard to resist. However, if you spot a deal that appears too good to be true, it’s worth being a bit suspicious. For starters, take a look at its source and consider whether it’s a recognisable brand.

Naturally if you’re shopping with big names like John Lewis, Currys PC World or Argos, you’re in safe hands. These major companies will be held to account if anything goes wrong with your purchase or product, and they aren’t going to try and cheat you.

Something that’s more iffy is retailers that have shopfronts in the UK but in reality are based internationally. You run the risk of buying a ‘grey import’ from these. If a product has an unusually low price and a long wait for shipping, that usually means its being sent from outside the EU.

Not only can these products sometimes take months to arrive, in some scenarios, they’ll even be seized by customs until a fee is paid. When you factor in a lack of warranty and little guarantee of quality, you’d be right in deeming this kind of purchase more hassle than its worth. We’d recommend you stick to shopping from familiar faces.

Latest Black Friday News and Updates

Media outlets (ourselves included) have already begun reporting on the biggest sale of the year. As you might expect, a great deal of the emerging coverage is centred on none other than Amazon. The UK branch of the humongous retailer recently highlighted its best selling products from last year’s Black Friday sale, providing a fair few hints as to what might turn up in this year’s fare.

In no surprise to anyone, the Nintendo Switch and Echo Dot 3rd gen came out on top as some of the most sought after tech items. A little more surprising however is the inclusion of Hive smart thermostats and an Instant Pot pressure cooker. The obvious take away from this is that people are buying them as a bundle and sticking the smart thermostats into the pressure cookers to know when their food is done – obviously.

Well and truly whetting our appetite for a good deal or two, Amazon has followed up figures from last year’s Black Friday sale with this year’s sparkly new dates. Yes, we now know exactly when to expect some Black Friday magic from the online marketplace giant. Spoiler alert: it’s not long to wait at all.

Launching on November 22nd, Amazon’s take on Black Friday will come a week shy of the famous sale’s official date of November 29th, kicking off at exactly 00:01am and coming to a dramatic end on the 29th at 11:59pm. A plethora of its trademark ‘Deals of the Day’, as well as committing to thousands of ‘Lightening Deals’, Amazon may very well be the place to begin seeking out your Black Friday bargains.


If you want to stay up to date throughout Black Friday and Cyber Monday, follow us @TrustedDealsUK

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