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Sponsored: Watch the beauty of the Northern Lights on 40 LG OLED screens

Cutting-edge LG OLED display technology recreates the beauty of the Aurora Borealis on the big screen in Iceland.

This summer LG brought the Aurora Borealis to life, recreating the beauty of the northern lights across 40 OLED screens.

Inspired by the pure night sky, LG demonstrated how only its OLED screens could capture the high contrast colours and crisp images of the phenomenon as they should be seen.

Imagine seeing the purest black night sky completely clear of light pollution. That’s what LG created with its Lights out Stars On event at the Harpa Hall in Iceland.

You can watch the concert video, which is ranked fifth on the AdvertisingAge’s weekly Viral Video Chart with 7.3 million views this week alone, below.

The Lights Out Stars On concert drew inspiration from a 2006 campaign of the same name, which involved residents of Reykjavik switching off the city lights, allowing them to see the Aurora Borealis as it should be seen.

This time however, LG – the world’s leading OLED TV provider – felt it could display the Northern Lights perfectly across a bank of 40 OLED screens. Some of Iceland’s leading musicians performed in front of the screens, which displayed a film of the northern lights.

LCD vs OLED

Imagine the night’s sky, how dark is it? If you live in a city or near a town, probably not very. Light pollution bleeds out of our homes, spoiling the perfect black of the night’s sky. It’s only once we travel out into the wilderness, away from population centres that we can experience a truly unpolluted sky.

An LG OLED TV is the equivalent of the wilderness – it provides unpolluted colours and perfect blacks. Unlike LCD TVs, an OLED TV doesn’t have backlight panels which are responsible for light-bleeding into a TVs picture – the telly equivalent of light pollution. In short: A backlit LCD TV isn’t capable of showing colour in the same way as an OLED TV can.

On top of that, individual OLED pixels are self-emitting. Basically, they emit exactly the right amount of light required and it’s this reason why OLED TVs are able to create the perfect shades of black and strikingly crisp and clean images.

How light affects the night's sky

Unfortunately, the Lights Out Stars On concert has been and gone. Happily, you can still see the beauty of Iceland thanks to the LG OLED Gallery. The Gallery – which is available until the 20th November – uses LG OLED TVs to demonstrate the sheer beauty of Iceland. It includes 4K pictures of the Aurora Borealis, Icelandic wildlife and volcanic activity.

LG OLED gallery
Lewis Hilsenteger of Unbox Therapy, said: “Technology is at its best when it enables people to have natural experiences that normally would require them to physically be somewhere”.

He continued by praising LG OLED technology: “Most consumers may not necessarily know what they are missing when viewing content on old display technology; I noticed an immediate difference the moment I plugged OLED in. The superiority of OLED – particularly for content utilizing darker color palates – is immediately apparent.”

Even NASA is behind the event, with a representative praising the “blending of art and technology”.

LG is holding a Facebook contest, hoping to find the most interesting story from the public about their experience of the pure black night sky. The writer of the best story will receive an LG OLED TV.

Head over to the LG TV Facebook page and post your comment describing where you want to experience the perfect black night sky and why.

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