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Samsung Series 7 UE40B7020 40in LED LCD TV Review
| Author | John Archer |
| Published | 26th May 2009 |
| Manufacturer | Samsung |
| Price | £1,017.38 (Exc VAT) |
| as reviewed | £1,169.99 (Inc VAT) |
| Latest Price | Click here |
| Design | ![]() |
| Features | ![]() |
| Image Quality | ![]() |
| Sound Quality | ![]() |
| Value | ![]() |
| Overall | ![]() |

Having been suitably impressed by the first TV from Samsung's premium new LED range, the classy UE46B8000, we turn our attentions today to Samsung's cheaper Series 7 LED range, as represented by the 40in UE40B7020 (or UE40B7020WW to give you its full name).
Aesthetically, the UE40B7020 is almost as pretty as its more expensive sibling. Again it's the screen's remarkable slimness that first catches the eye; thanks to its use of edge-mounted LED backlighting, it's under 30mm deep at its deepest point - a particularly startling achievement when you consider that Samsung has somehow managed to fit digital and analogue tuners into such a tiny space. Suddenly all those arguments we've heard from manufacturers who say you have to use external tuner boxes with super slim TVs seem rather less convincing.
The transparent neck attachment to the desktop stand is very pretty too, and the platinum black bezel's almost glass-like finish is given extra elegance by the way the glass top-sheet extends out beyond the black section's edge, to give the TV a transparent outer trim.
Personally I felt that the metallic desktop stand and more prism-like edging on the 8000 series give it a slight aesthetic edge, but the UE40B7020 is still a joy to behold.

When it comes to connections, the UE40B7020 matches its costlier sibling all the way. Which is rather good news, since it means you get an excellent roster that includes four HDMIs, a D-Sub PC port, two USB ports - both able to play video as well as MP3 and JPEG files - and a LAN port.
The screen's slenderness makes it impossible for the TV to fit a SCART socket onto its rear. But if you've still got sources that demand SCART connections, don't worry; Samsung includes a SCART adaptor with the TV for free.
As with the 8000 series, the UE40B7020's LAN port serves two purposes. First, you can use it to access files on a DLNA-certified PC. Second, you can use it to access Samsung's ring-fenced corner of the Internet, containing services like YouTube, Flickr, and various news, weather and financial reports.
I've just summed Samsung's 'Internet@TV' service up rather more briefly than it deserves, frankly, to save space and unnecessary repetition from other recent Samsung reviews. But please be under no illusion that while no match for full Internet access, Samsung's online proposition - driven by the brand's exclusive (until September) hook up with Yahoo Widgets - is streets ahead of anything currently offered by any rival brand we've seen.
If you're thinking at this point that having to hardwire the TV to your router seems a bit old-fashioned, then fear not; for an extra £20 or so you can procure yourself a USB-based dongle that enables you to connect the TV to your router wirelessly.
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Fred said on 17th June 2009
chiandme said on 18th July 2009
I've just sold my 32" Samsung with a view to upgrade. The new range of LED TV's from Samsung look great, I'm considering the UE40B8000 which you can get online ... more
Tom said on 17th August 2009
I was looking at the Dixons website and there selling the series 7 40" for £1,049.99, as apposed to othere retailers like comet, currys etc who are selling it for round ... more
croesychick said on 30th September 2009
There are some cracking buys on the John Lewis website, you also get a free 5yr guarantee with all Electrical purchases - I know where I'll be buying from!
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Just checked one out in my local Tesco, well impressed, also saw one in Currys the other day beside a sony 5500. made the sony look washed out and dull. It was playing a blu ray de... more