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The combination of the upcoming Christmas buying period and a cold, hard recession seems to be having a remarkable impact on AV prices right now. For no sooner have we checked out a Sanyo PLV-Z5 HD Ready projector going for just £700 than we find a 47in LCD TV going for just £874. What's more, this TV isn't some dodgy grey import from some brand you've never heard of before; it's JVC's LT-47DV8BJ.

Even more remarkably, the 47DV8BJ isn't just some uber-basic lump of plastic JVC has stuck together in a conscious bid to reel in the cash-strapped end of the market. In fact, it sits near the top of JVC's range, with features aplenty.

Its design, for instance, while not on a par with JVC's Super Slim LT-42DS9 still boasts one of the slenderest screen frames we've seen round a 46/47in TV. Furthermore, this bezel is very attractively and robustly finished in glossy black, and offset delightfully by a silver sliver running along beneath the screen and a blue neon strip power light that lends the whole thing a tastefully retro flavour.

The screen's connectivity is more than adequate for such an affordable big-screen monster too, including as it does three v1.3 HDMI inputs, a digital audio output and, crucially, a D-Sub PC port. We say ‘crucially' here because we've found such computing jacks conspicuously absent on a few lower-spec JVCs in recent times. It's a pity, though, that the D-Sub only supports 640 x 480 and 1,024 x 768 PC feeds.

Elsewhere, the 47DV8 carries the Full HD pixel count we're starting to expect as standard on large LCD TVs, and a 100Hz engine for doubling the image's refresh rate. As usual with LCD technology, this 100Hz system is designed to reduce the extent to which moving objects blur and lose resolution as they pass across the screen.

Also looking mighty handy for the 47DV8BJ's puny price tag is a high-spec version of JVC's impressive DynaPix image processing engine. The DynaPix HD version used here includes Digital Image Scaling Technology (DIST) for adding extra detail and cleaner image rescaling, as well as extensive colour management systems and an automatic contrast adjustment dubbed ‘Digipure'.

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