Pioneer KURO KRL-37V 37in LCD TV Review

This weekend I was shopping for a 37". I did look at the KRL-37V in two shops, as I loved the brushed look (must LCD's are glossy piano black nowadays, I don't like the new Sony's open slot), but found the picture quality disappointing. Sitting straight in front of the TV, you get a perfect picture (as long as the image didn't pan to much) but stepping sideways picture quality quickly went down. And I don't want my guests to have a crappy view. As for the coming year most of my content is standard-def anyway, I picked up a Panasonic 37PX80 instead. Maybe in two years I'll shop for a full HD LCD again

Recommendation in short after trying some 37" models in a shop: If you want the best of LCD and want to use it for HD content (such as blu-ray) this Kuro is the probably best available at this moment. Looks and build quality are excellent.

If you have mostly standard-def content you are probably better off with the Panasonic 37PX80 plasma. Half the price and better on high action, larger viewing angles.

For me 37px80 is 'best of current generation technology' while the Kuro is the way of the future.

I I got myself the KRL 46V just a few weeks ago. So far I am very happy with all that this sets provides. The design, although in this test it received only "8",I must conclude that to me this score is an example of no taste. I also checked some of the new Samsungs in the store, which happened to receive 10. Dear friends, there is no comparison, the look of this TV is stunning luxurious where as the Samsung looks really kitschy cheap. The features, it is hard for me to judge based on comparisons as I had no chance to really play with too many features on other sets, but the TV options provide enough to play with, giving all you need for adjusting just about everything one can imagine, on top of this, the menu is very easy to navigate in. Image quality, this set provides the best picture I have seen on an LCD TV, sure from really wide angle wider than 160 you are loosing some contrast and color, but, it is not dramatic, still allowing to watch the set quite comfortably. Concerning the colors, white and black are once again the best I have seen on any LCD set and would not hesitate to say as good as on plasma TVs. The deepness of black is really stunning. Sound quality, the sets sounds very good and I completely understand why the Pionner engineers did not make it sound even better, basically I wonder why it should have a sound at all. Who ever decides to spill out two grand for a TV, probably has an amp and set of nice speakers to hook it up to. Please do not be afraid of the received '8'. Over all value, Sure it is an expensive set which is not for everyone, yes there are sets which may come close with the picture quality and are somewhat cheaper. Comparing this TV with Samsung or even Panasonic is like you want to compare Audi A6 with Skoda Superb. I choose to be the Audi driver.
I really recommend this set because I know you will not be disappointed.

Despite the fact that Pioneer are ceasing TV production, I bought a KRL-37V earlier in the week. I am immensely impressed, and would say that at around £850 the set is good value for money. The build quality is truly fantastic, as is the picture over SD and HD, and the set oozes class with its understated design. I highly recommend taking a look at one if you are in the market for a 37-40" set.