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What’s really important about the colour response, though, is that the enhanced vibrancy hasn’t come at the expense of a flair for the subtler things. In other words, the enhanced red and green palette actually helps colours across the whole spectrum look more natural, with skin tones in particular appearing considerably better. The 40V2000 is also a master at delivering the minute colour gradations that help make a picture look more solid and three-dimensional.

Elsewhere the 40V2000 matches the 32S2010 point for point. And so, for instance, we find some exceptionally deep black levels for such a king-sized screen, reducing the common LCD flattening effect caused by greyness over dark areas. There’s plenty of shadow detail in dark sections of the picture too, ensuring that they look like fully integrated parts of the picture rather than the ‘black holes’ still seen on some LCD TVs.

The full prowess of the Bravia Engine system is also clearly evident in the 40V2000’s sharpness, as it effortlessly portrays the very finest of HD details without any attendant processing or grain noise. What’s more, the Bravia Engine’s noise-free extra sharpness is also evident standard definition pictures, making the 40V2000 one of the finest picture all-rounders in town.

Another point for praise is the fact that thanks to the SPVA design the set really can be watched from an extreme angle without the picture degrading badly. Also, moving objects look reasonably sharp, rather than noticeably smeared as they have on previous Sony LCDs.

Although our feelings towards the 40V2000’s pictures are overwhelmingly positive, there are still one or two areas for the Sony boffins to work on. For instance, while the Live Colour Creation system certainly helps the TV deliver Sony’s best LCD colour performance yet, really intense reds still occasionally take on a slightly orange hue. Also, particularly harshly contrasting edges can appear with a slightly distracting ring around them that can make some highly detailed shots look a touch ‘bitty’.

But these really are very minor glitches in the grand scheme of the 40V2000’s picture excellence. And our complaints are made to appear all the more churlish by an outstandingly potent audio performance replete with soundstage width; heavy dollops of healthy, clean bass; immaculate treble clarity; and a tone with vocals that’s to die for.

Verdict

Sony’s latest round of picture innovations achieve results on the 40PV2000 that are nothing short of spectacular. So much so, in fact, that in our opinion it’s currently the finest 40in TV on the market.

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